Product Marketing Manager

About New York Times Games

The New York Times is looking for a Product Marketing Manager to join the New York Times Games team, reporting to the Executive Director of Marketing, Games.

In 2025, players completed more than 11 billion games across our portfolio, led by hits like Wordle and Connections, alongside the iconic New York Times Crossword, which has existed in print since 1942.

Games is one of the largest and fastest-growing businesses among our portfolio of products, including Cooking, Wirecutter, The Athletic and News.

About the Role

You will work cross-functionally to develop strategies and projects that support player understanding and product adoption of new and evolving New York Times Games product experiences (new games and features), with a focus on building product awareness, launch success, and deepening usage among new and existing audiences. 

As a product marketer, you will sit at the intersection of messaging strategy and product experience, collaborating across departments to support go-to-market planning and launch for new games and features, feature discovery, launch, adoption and usage. You will bring digital product marketing knowledge, experience working with product teams on go-to-market plans, and an understanding of how brand strategy informs positioning for new product experiences. 

You will help unlock the impact of product marketing by:

• Providing insights and guidance on important product features and suggesting future roadmap items with an audience-centric lens, with a particular focus on upcoming games, feature launches and new product experiences.
• Scaling the product marketing discipline within the Games team and advocating for the PMM discipline.
• Optimizing our processes and building relationships and trust across departments and teams.
• Leading product-focused storytelling and product x writing collaboration with partners in product, design, editorial and creative.
• Independently identifying projects and opportunity areas.

This is a temporary hybrid role based in our New York City headquarters, reporting to the Executive Director, Marketing, Games. You can typically expect to come into the office 3 days per week.

Responsibilities include:

Product Marketing Strategy

• Develop ideas and campaigns that help players understand, discover and use key product features.
• In partnership with the Executive Director of Marketing, Games, build and own go-to-market strategy, from ideation to launch, for new games and features.
• Partner with product, design, data analytics and user research teams to infuse product development with a data-driven and player-first perspective.
• Consult on UX research sprints in partnership with product, audience insights and data insights.
• Understand the competitive landscape and become knowledgeable about the digital games market and broader subscription ecosystem.

Go-to-Market Planning and Optimization

• Identify which product features merit external marketing messaging and lead marketing strategy (including creative brief writing) and end-to-end execution of campaigns as relevant.
• Analyze campaign performance and recommend next steps based on results.

Collaboration and Communication

• Partner with colleagues in marketing and brand strategy, media, product, product design, engineering, creative, audience insights, project management, data analytics and Games editorial.
• Effectively communicate in any forum — from daily work with core teammates to presentations with Games or marketing leadership — and be a trusted voice for our players as we make product decisions and prioritizations.

Basic Qualifications

• 7+ years of related experience in marketing, product marketing or product management, including at least 2 years of insights-driven go-to-market experience.
• Experience driving go-to-market strategies for product and feature launches, with an understanding of how brand strategy connects to product marketing output.
• Interpret and organize data and identify actionable insights.
• Familiarity planning and runningA/B tests and drawing key learnings from analytics reports and dashboards.
• Familiarity with the product-development life cycle and direct experience operating within product-led teams and with technology partners.
• Proven experience with cross-functional collaboration and working with a diverse array of stakeholders.

Preferred Qualifications

• Digital subscription and mobile app experience.
• Experience conducting competitive and category research to inform positioning and go-to-market plans.
• Interest in The New York Times and New York Times Games.
• Operate both autonomously and collaboratively, with curiosity about identifying and forging new opportunities.

#LI-Hybrid

REQ-020533