CP Axtra

Wholesale and retail distributor with omnichannel

Department Manager - Trade Planning

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeBangkok, ThailandNo salary listedIn-person

About the Job

Requirements

At least 5–7 years of experience in marketing, merchandising, or a related field, including experience driving campaign development to revenue growth; retail experience is a plus.
Strong analytical skills and the ability to relate results to business objectives.
Strong presentation skills and an excellent analytical skillset.
Ability to work in a fast-paced environment, stay organized, solve problems creatively, and maintain attention to detail.

Responsibilities

Lead development of trade planning to achieve defined business objectives across all product categories.
Manage, monitor, and evaluate trade promotions, trade marketing investments, and initiative execution and performance.
Develop trade promotional plans with key customers and channels to grow categories.
Define range plans, including quantities and price ranges, based on consumer analytics to deliver against financial targets.
Develop commercial campaigns to drive sales in close collaboration with marketing and business intelligence teams.
Collaborate with commercial and marketing teams to incorporate consumer and store input into merchandise decisions.
Finalize assortment range plans.
Drive sales performance by developing and initiating promotional programs.
Conduct campaign analysis with the business intelligence team to gain commercial insights.
Monitor and evaluate campaigns on product assortment planning.

Desired Qualifications

A bachelor's degree in communications, marketing, advertising, or business is preferred.
Retail experience is a plus.

Department Manager - Trade Planning

CP Axtra · Bangkok, Thailand · Full-time · Posted 2026-05-14

Workplace: on_site

Department: Marketing

Description

Leading development of the Trade Planning to achieve defined business objectives across all product categories
Responsible for management, monitoring, evaluating trade promotions and trade marketing investments and initiatives execution and performance
Development of a trade promotional plan with key customers and channels to grow the categories
Define range plan (quantities and price range) based on consumer analytics to deliver against financial target
Responsible for developing commercial campaign to drive sale by working closely with marketing and business intelligence team
Collaborate with commercial and marketing team to make sure consumer and stores input into merchandise decisions
Finalization the range of assortment plan
Drive sales performance by developing and initiating the promotional program
Responsible for conducting campaign analysis alongside business intelligence team to gain commercial insights
Responsible for monitoring and evaluating campaign on product assortment planning

Requirements

Bachelor's degree (communications, marketing, advertising or business) preferred
At least 5-7 years in Marketing, Merchandising, or related field with experience in driving campaign development to revenue growth; retail experience is a plus
Strong analytical skills, ability to relate results to business objectives
Outstanding communicator with strong presentation skills; excellent analytical skillset required
Can work in a fast paced environment; Is highly organized and a creative problem solver with an attention to detail

Apply

Apply at CP Axtra

About the Company

CP Axtra

Wholesale and retail distributor with omnichannel

CP Axtra runs wholesale and retail networks in Thailand and across Asia, with two main segments: Makro for B2B wholesale and Lotus's for B2C retail in hypermarkets and supermarkets. It sources goods from suppliers and sells them through its stores and online channels, while also earning from leasing mall space; digital tools like the Makro PRO app and partnerships with Cainiao and Microsoft help manage inventory and personalize shopping. The company combines a large B2B wholesale ecosystem with a broad B2C retail footprint and a unified omnichannel experience to connect physical and online shopping. Its goal is to become a leading RetailTech company in Asia by improving supply chains, expanding its omnichannel reach, and growing its ecosystem of stores, online services, and mall spaces.

Company size: 1,001-5,000
Company stage: IPO
Headquarters: Bangkok, Thailand
Founded: 1988

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