Location: United States of America
State/Province/City: New York
City: New York City
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Senior North America PR Manager - NYC
Description & Requirements
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
We are the go-to team for all things news, media and communications. We have our fingers on the pulse of what’s happening right now and importantly what will happen next. We’re excellent communicators inside and outside of the business and we’re helping to shape how lululemon shows up to our guests. We’re responsible for delivering top of class communication strategies, and act as a critical function for the near and long term vision of the brand. We’re connected and we connect and our goal is to enhance the reputation and visibility of the brand in North America.
core responsibilities
- Develop and guide the external media strategy and execution within the region to introduce the brand to new guests, position the company as a thought leader, and gain attention for the company’s leadership position in the areas of innovation, community, and culture, to name a few.
- Develop and lead media relations for the brand from New York City, connecting with influential media and voices to help communicate the brand, product and activations
- Lead the PR strategy for the NYC VIP showroom, guiding the brand to identify the targets and tactics to be used with the showroom space and measuring its success
- Work closely with peers across Global PR, Brand, sports marketing to drive consistent connection with the leading voices in media and more
- Develop and regularly report on key indicators to objectively show the impact of strategy.
- Stay current on news, trends and political climate and keep regional leaders informed on business impacts.
qualifications
- 10+ years of experience in communications building authentic and meaningful relationships with the media and thought leaders.
- Proven track record in relationship management with talent, creators or ambassadors
- Demonstrated success guiding public relations and communications for brands.
- Strong relationships with the media, and understanding of the digital landscape.
- Excellent written and verbal communication skills; and strong presentation skills.
- Able to quickly and easily develop relationships with people across cultures and geographies.
- Naturally inspires others and demonstrates an appetite for learning and personal development
- Bachelor’s degree in communications or related discipline preferred.
- Fluent in English
must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
additional notes
Authorization to work in The United States is required for this role.
Please note: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of employment visa at this time for this role.
compensation and benefits package
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $141,400 - $185,600 annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
workplace arrangement
Field/Community-based work is necessary or important within a designated area, with relevant travel required. Successful candidates must reside in New York City.
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at[email protected]
. In your email, please include the position title, the location of the position and the nature of your request.
The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes, AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions.
At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual’s own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.