Product Marketing Manager
Posted on 11/30/2023
INACTIVE
Foursquare

501-1,000 employees

Geospatial data visualization and analytics services
Company Overview
Unfolded stands out as a leader in the geospatial data visualization industry, offering a unique blend of location-based products and services that empower businesses to grow and excel. The company's culture promotes technical excellence and continuous learning, fostering an environment where employees can thrive and contribute to cutting-edge solutions. With its competitive advantage in data enrichment and analytics, Unfolded is a trailblazer in transforming complex geospatial data into actionable business insights.
Data & Analytics

Company Stage

N/A

Total Funding

$6M

Founded

2019

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

2%

1 year growth

7%

2 year growth

4%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • Relevant experience in or have a hunger to learn B2B marketing techniques for data products.
  • Are able to market to and deeply understand technical personas - think data scientists, data analysts and developers.
  • Enjoy writing and creating new, compelling content.
  • Perhaps most importantly, are extremely curious and love to ask thoughtful questions to learn and grow.
  • [Bonus points] knowledge of the location, geospatial, or GIS industry landscape
  • Your own unique talents! If you don’t meet 100% of the qualifications outlined above, we encourage and welcome you to still apply!
Responsibilities
  • Go-to-market feature and product launches: work with cross-functional teams to support and execute product launches, feature updates, and partnership integrations to enterprise clients.
  • Messaging & positioning: work closely with the Director of Product Marketing to develop product positioning and messaging that resonates with customers and articulates the unique value of our Enterprise products.
  • Market intelligence: partner with the Marketing B2B team to support research on the location data category and competitive landscape to help enable our GTM teams through battlecards, competitive enablement, and more.
  • Customer marketing: craft compelling communications to our customer base that improves our NPS and encourages new sales conversations.
  • Sales enablement: help contribute to the creation of tools and collateral that support the customer journey - from presentations and case studies, to web content and blogs.
Desired Qualifications
  • knowledge of the location, geospatial, or GIS industry landscape