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Full-Time

Product Marketing Manager

Posted on 11/30/2023

Foursquare

Foursquare

501-1,000 employees

Location technology platform providing geospatial data

Data & Analytics
Consulting
Enterprise Software
Consumer Goods
Gaming

Compensation Overview

$110k - $140kAnnually

Junior, Mid, Senior

Remote in USA

Category
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • Relevant experience in or have a hunger to learn B2B marketing techniques for data products.
  • Are able to market to and deeply understand technical personas - think data scientists, data analysts and developers.
  • Enjoy writing and creating new, compelling content.
  • Perhaps most importantly, are extremely curious and love to ask thoughtful questions to learn and grow.
  • [Bonus points] knowledge of the location, geospatial, or GIS industry landscape
  • Your own unique talents! If you don’t meet 100% of the qualifications outlined above, we encourage and welcome you to still apply!
Responsibilities
  • Go-to-market feature and product launches: work with cross-functional teams to support and execute product launches, feature updates, and partnership integrations to enterprise clients.
  • Messaging & positioning: work closely with the Director of Product Marketing to develop product positioning and messaging that resonates with customers and articulates the unique value of our Enterprise products.
  • Market intelligence: partner with the Marketing B2B team to support research on the location data category and competitive landscape to help enable our GTM teams through battlecards, competitive enablement, and more.
  • Customer marketing: craft compelling communications to our customer base that improves our NPS and encourages new sales conversations.
  • Sales enablement: help contribute to the creation of tools and collateral that support the customer journey - from presentations and case studies, to web content and blogs.
Desired Qualifications
  • knowledge of the location, geospatial, or GIS industry landscape

Foursquare, renowned for its precise and dependable location technology platform, is an excellent workplace due to its leadership in offering over 200M Points of Interest (POI) and advanced geospatial data visualization. The company cultivates a culture geared towards continuous improvement in data enrichment and analytics, positioning it as a key player for location-based services and products. This focus ensures that employees are part of an environment that encourages meticulous innovation and industry-specific advancements.

Company Stage

M&A

Total Funding

$6M

Headquarters

New York City, New York

Founded

2019

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

-1%

2 year growth

12%

Benefits

Learning and development programs from individual contributors to managers

Individual, professional coaching for all full-time employees

Flexible time off - rest and recharge when you need it!

Comprehensive and competitive health, vision, dental, life insurance

401(k) with company match

Home office setup: you get all necessary hardware and internet reimbursement

Family planning programs via Carrot and Maven

Employee Resource Groups to help you stay connected

INACTIVE