Senior Communications Specialist

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

Job Location (Full Address):

211 Bailey Rd, Rochester, New York, United States of America, 14586

Opening:

Worker Subtype:

Regular

Time Type:

Full time

Scheduled Weekly Hours:

40

Department:

500240 Lab Admin-Clin Labs SMH

Work Shift:

UR - Day (United States of America)

Range:

UR URG 111

Compensation Range:

$64,200.00 - $96,200.00

Responsibilities:

Serves as a strategist, subject-matter expert, lead writer and creator of complex content. Develops and implements integrated communications plans that support key objectives of clinical service lines, departments or programs for strategic priorities. Pulls data and participates in review of communications activities to determine effectiveness.

ESSENTIAL FUNCTIONS

• Develops and executes promotional and/or integrated marketing programs. Produces pamphlets, brochures, bulletins, fliers and other materials that support programs or other one-off programs.
• Develops and implements annual marketing communications plan to support the strategic objectives of assigned service lines or programs. Develops and leads the execution of program components that support the annual plan. Pulls data and participates in reviewing effectiveness of communications.
• Develops and writes a variety of moderately complex content aimed at internal and external audiences. Identifies content needs and produces work independently.
• Serves as a subject-matter expert for assigned strategic service lines or programs. Works closely with the Marketing Strategy team to understand the strategy and business objectives of the assigned area. Maintains relationships with top faculty and staff, monitors health care/research publications and other steps to remain current with the happenings within departments, service line and industry.
• Supports local and national publicity as needed. Responds to media inquiries. Provides publicity support for other stories, departments and programs. Leads coverage of complex stories such as media events with multiple speakers and major departmental announcements.
• Serves as editor of print or online newsletters as needed. Assists with writing/editing for other projects.
• Other duties as assigned.

MINIMUM EDUCATION & EXPERIENCE

• Bachelor's degree in Communications, Journalism or related field and 5 years of relevant experience required
• Or equivalent combination of education and experience

KNOWLEDGE, SKILLS AND ABILITIES

• Demonstrated proficiency in writing and editing content based on target audience required
• Strong verbal, written and interpersonal communications skills required
• Understanding and compliance with HIPAA requirements preferred

The University of Rochester is committed to fostering, cultivating, and preserving an inclusive and welcoming culture to advance the University’s Mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion, creed, sex, sexual orientation, citizenship status, or any other characteristic protected by federal, state, or local law (Protected Characteristics). This commitment extends to non-discrimination in the administration of our policies, admissions, employment, access, and recruitment of candidates, for all persons consistent with our values and based on applicable law.