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Yum! Brands

Global franchised fast-food restaurant operator

Digital Product Manager

Product ManagementConfirmed live in the last 24 hours
Full-timeJohannesburg, South AfricaNo salary listed

About the Job

Requirements

  • A bachelor's degree in Computer Science, Information Systems, Engineering, Business Analysis, or a related field is required.
  • At least 5 years of product management experience for customer-facing apps, websites, or e-commerce, including shipping multiple features at scale.
  • Strong requirements-writing skills, including Business Requirements Specifications or Product Requirements Documents and acceptance criteria, plus analytics and experimentation skills involving funnels, cohorts, A/B testing, and key performance indicator setting.
  • Working knowledge of application programming interfaces and integrations, payments, and non-functional requirements such as security, privacy, and performance.
  • Proficiency in Agile practices, including backlog management, user stories, grooming, sprint planning, and retrospectives, and product discovery practices such as research, prototyping, and usability.
  • Ability to manage stakeholders across marketing, engineering, operations, vendors, and multiple markets.
  • Ability to collaborate across time zones and work occasional evenings or weekends for release windows or incident response.

Responsibilities

  • Own discovery, delivery, and operations for assigned digital channels, such as apps, web, kiosks, WhatsApp, and aggregators, across African markets.
  • Translate channel strategy into an executable product strategy and roadmap aligned with digital and technology strategy and global standards.
  • Own the end-to-end channel experience, functionality, and features; gather and write Business Requirements Specifications and acceptance criteria, break epics into well-sliced user stories, and manage build and testing through release and hypercare.
  • Partner with Design and User Experience to deliver frictionless customer experiences that meet accessibility and brand standards.
  • Maintain channel availability and functionality through telemetry, reliability practices, and incident response.
  • Deliver an outcome-based product vision and roadmap aligned to channel strategy, with measurable objectives and key results and impact-versus-effort prioritization.
  • Produce Business Requirements Specifications, Product Requirements Documents, and acceptance criteria that translate customer and commercial needs into precise, testable requirements.
  • Maintain a groomed backlog of epics and user stories ready for delivery, with definitions of ready and done and traceability to outcomes.
  • Manage build, testing, and releases with engineering, quality assurance, and vendors, including test plans, user acceptance testing, cutovers, and hypercare.
  • Improve funnels and customer journeys to increase conversion, average order value, repeat rate, and satisfaction, validated through analytics and experimentation.
  • Maintain operational health through monitoring, alerts, service-level objectives, incident triage, and runbooks to keep channels available and performant across markets.
  • Align with Channel Leads and Brand Managers on channel strategy, objectives and key results, value propositions, offers, and growth experiments; agree on trade-offs and sequencing.
  • Work with customer relationship management and insights teams to define segments, events, and success metrics; design tests, interpret results, and decide next actions.
  • Validate designs against standards with enablement leads, delivery managers, and solution architects; plan releases and cutovers and manage risks and dependencies.
  • Groom backlogs with engineering, vendors, and aggregators; clarify scope, manage changes and service-level agreements, lead sprint ceremonies, and track delivery to plan.
  • Define test plans and acceptance criteria; coordinate user acceptance testing and sign-off; use incident themes and customer experience insights to prioritize fixes with quality assurance, customer care, and operations.
  • Coordinate readiness, content and menu requirements, payment and tender types, and training with country digital and operations leads; gather local insights.
  • Support business cases, return-on-investment and payback modeling, and vendor contracts aligned to the roadmap with finance and procurement.
  • Turn ambiguous problems into hypotheses and opportunity sizes; use data, research, and financials to rank options that best deliver the channel strategy.
  • Write concise Business Requirements Specifications, Product Requirements Documents, and acceptance criteria; decompose epics into small, testable stories; manage scope and dependencies.
  • Diagnose e-commerce funnel drop-offs from acquisition through login or onboarding, browsing or menu, checkout, payment, and fulfillment; improve conversion and average order value through merchandising, bundling, search and sort, and user experience patterns.
  • Specify non-functional requirements and service-level objectives; ensure monitoring and alerts; lead defect triage; balance stability and features; and maintain channel availability and functionality.
  • Integrate point-of-sale, customer relationship management, loyalty, payments, and aggregators; manage versioning, timeouts, retries, and error handling.
  • Design A/B and hold-out tests; ensure appropriate statistical power, guardrails, and readouts; scale successful experiments and retire unsuccessful ones.
  • Localize channels for tax, tender, language, regulation, and connectivity requirements while using a single design system and release train.
  • Model impact on orders, revenue, margin, contribution profit, and cost-to-serve; make trade-offs explicit.
  • Create and iterate workflows for definition of ready and done, go/no-go decisions, and incident response to improve predictability.
  • Pilot new user experience patterns, payment methods, and platform capabilities; introduce improved discovery practices such as journey mapping, jobs-to-be-done, and rapid prototyping, and delivery practices such as feature flags and canary releases, in line with standards.

About the Company

Yum! Brands

Global franchised fast-food restaurant operator

Yum! Brands operates a global network of quick-service restaurants through a franchise-based model, with brands including KFC, Taco Bell, Pizza Hut, and The Habit Burger Grill. It expands mainly by granting franchises and collecting fees and royalties, while also owning a smaller number of company-operated restaurants. Its scale, multi-brand lineup, and franchise-heavy approach help it reach many markets while reducing direct operating costs and risks. The goal is to grow its global footprint and maximize value from its brands by expanding the franchise network and optimizing operations and menu presence across markets.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Louisville, KY
Founded
1997

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