Senior Product Marketing Manager

In the time it takes you to read this job description, RapidSOS will have handled ~1,380 emergencies.

At RapidSOS, we are committed to using technology to build a safer, stronger future and working together to save lives. We’re in an exciting phase of growth, welcoming new members from across the globe to our mission-driven, ambitious, and inclusive team. Our work is founded on our values of trust and safety, pioneering, urgency, and purpose over pride, all of which support a company culture where people can innovate, collaborate, grow, and, above all, make an impact. If that sounds like an exciting opportunity, we want to hear from you!

At RapidSOS, we are empowering safer, stronger communities with faster, data-driven emergency response. In partnership with public safety, RapidSOS created the world’s first intelligent safety platform that securely links life-saving data from 540 million+ connected devices, apps and sensors and 200+ technology partners directly to RapidSOS Safety Agents, 911, and first responders globally. The platform is used by over 21,000+ first responder agencies in six countries and supports 171 million+ emergencies each year. Whether there’s an unsafe moment or an emergency, RapidSOS Ready devices, vehicles, homes, or buildings deliver essential data to the right place when it matters most. 

What this role is about:
Are you passionate about bridging the gap between product innovation and customer needs to deliver impactful solutions? At RapidSOS, we’re transforming public safety with AI-driven technology that empowers first responders and 911 telecommunicators to save lives and improve outcomes in emergencies.

We’re seeking a Senior Product Marketing Manager to define and execute marketing strategies that connect our innovative technology with the evolving needs of public safety professionals. In this role, you’ll work at the intersection of product, sales, and public safety to create impactful messaging, drive go-to-market initiatives, and ensure our solutions resonate with the needs of the public safety community. You’ll develop a deep understanding of our products and users, craft compelling content for our field teams, and foster cross-functional alignment to deliver clear and effective messaging. If you thrive in a fast-paced, mission-driven environment, enjoy working collaboratively to deliver innovative solutions that save lives, and are excited about translating technical capabilities into real-world impact, this is the opportunity to make a tangible difference where every second matters! 

What you’ll do:
Go-to-Market Execution

• Define and execute go-to-market strategies for our public safety software products.
• Develop positioning and messaging that resonate with public safety professionals, emphasizing product value and differentiation.
• Partner with Product and Engineering teams to understand product functionality and simplify complex concepts for the field.

Cross-Functional Collaboration

• Collaborate closely with Sales, Customer Success, and Product teams to align product messaging and field enablement efforts.
• Act as the voice of the customer within RapidSOS, advocating for public safety’s needs in product and marketing discussions.
• Build strong partnerships across teams to drive alignment on priorities and goals.

Field Enablement

• Create and deliver training materials, sales enablement collateral, and messaging frameworks to empower Sales and Customer Success teams.
• Support field teams with impactful storytelling, ensuring they are equipped to communicate the value of RapidSOS solutions to public safety audiences.

Insights & Feedback Loops

• Gather and analyze quantitative and qualitative feedback from the field, customers, and public safety stakeholders to inform product and marketing strategies.
• Continuously refine product messaging and positioning based on data insights and real-world feedback.

What we’re looking for in our ideal candidate: 

• Experience: 7+ years of experience in marketing or product roles, including a minimum of 4 years with responsibilities in product marketing
• Bias for Action: Proactive self-starter who can push through ambiguity and drive momentum toward important goals.
• Data-Driven: Demonstrates expertise in analyzing quantitative and qualitative data, utilizing business-driven KPIs to evaluate performance, uncover insights, and drive strategic decision-making.
• Collaboration: Deep expertise in rallying cross-functional teams toward shared goals and fostering alignment.
• Technical Understanding: Proficient in engaging in technical discussions with Product and Engineering teams and simplifying complex concepts for non-technical audiences.
• Communication Skills: Strong written, verbal, and interpersonal communication skills with attention to detail.
• Travel: Ability and willingness for occasional travel (<10%)

Nice-to-have experience (but not required!):

• Deep curiosity and/or experience with AI products 
• Experience with B2G product marketing
• Experience with internal training programs for Sales and Customer Success teams
• Experience with Salesforce and Hubspot

What we offer: 

• The chance to work with a passionate team on solving one of the largest challenges globally 
• Competitive salary and benefits and equity participation 
• A dynamic, flexible and fun start-up work environment with a highly talented team

If you’re curious to learn more about RapidSOS, you can check out https://rapidsos.com/blog/

Starting pay for a successful applicant will depend on a variety of job-related factors, which may include experience, relevant skills, training, education, location, business needs, or market demands. The salary range for this role is $135,000 - $160,000. This role will also be eligible to receive equity options.

If you are based in California, we encourage you to read this important information for California residents linked here: https://rapidsos.com/privacy/california/