Senior SEO – GEO & Performance Marketing Lead

About Sirion

Sirion is the world’s leading AI–native Contract Lifecycle Management (CLM) platform, transforming how global enterprises manage their contracting journey. Powered by generative AI, Sirion delivers advanced extraction, conversational search, and AI-driven negotiation capabilities. With 7M+ contracts worth nearly $800B under management and consistent recognition from Gartner, IDC, and Spend Matters, Sirion continues to set the innovation benchmark for CLM.

Please Visit www.sirion.ai for more information

Power the Future of Search & Why This Role Matters

We are looking for a results-driven Senior SEO, GEO & Performance Marketing Lead to drive organic growth, AI-powered search visibility, and performance marketing initiatives for an enterprise SaaS business in the Contract Lifecycle Management (CLM) space.

This role will own the end-to-end SEO and GEO strategy, leverage an understanding of Large Language Models (LLMs) to improve brand visibility across AI-powered search and answer engines, and plan and execute performance marketing campaigns that drive qualified demand and pipeline.

The ideal candidate combines strong technical and content SEO expertise, a practical understanding of LLMs and generative search, and hands-on experience in planning, executing, and optimizing integrated performance marketing campaigns. The role requires close collaboration with Content, Product Marketing, Web, Engineering, Marketing Operations, Sales, and external partners to translate marketing strategy into measurable business outcomes.

How You'll Make an Impact

• Own and execute the end-to-end SEO strategy and roadmap, aligned with business priorities, demand generation goals, and revenue objectives.
• Drive organic visibility, non-brand search growth, and topical authority across CLM, contract intelligence, procurement, legal operations, and enterprise SaaS.
• Develop keyword strategies, search intent frameworks, topic clusters, pillar pages, and content optimization plans to improve discoverability and qualified organic traffic.
• Lead technical SEO initiatives covering crawlability, indexation, site architecture, internal linking, canonicalization, XML sitemaps, robots directives, schema markup, and Core Web Vitals.
• Partner with Web and Engineering teams to identify and resolve technical SEO issues and improve website performance.
• Drive ongoing content audits, content refreshes, and on-page optimization to improve rankings, engagement, and organic conversions.
• Develop and execute GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) initiatives to strengthen brand visibility across AI-powered search and answer engines.
• Apply a practical understanding of LLMs, including how they process information, interpret entities, retrieve content, and generate responses, to improve brand representation and discoverability.
• Optimize website content and digital assets for AI search experiences across platforms such as ChatGPT, Perplexity, Google AI Overviews, and other emerging AI discovery platforms.
• Drive entity optimization, semantic SEO, structured content, FAQs, schema implementation, and authoritative content development to improve the likelihood of brand citations and relevant mentions.
• Monitor AI search visibility, brand mentions, citations, referral traffic, and competitive presence; translate findings into actionable optimization initiatives.
• Plan, execute, and optimize integrated performance marketing campaigns to drive qualified leads, target-account engagement, pipeline, and revenue.
• Develop campaign strategies, channel plans, audience segmentation, budgets, messaging, and execution roadmaps in alignment with demand generation and business priorities.
• Manage paid acquisition initiatives across Google Ads, LinkedIn Ads, and other relevant digital advertising platforms.
• Work closely with Content, Product Marketing, and Design teams to develop campaign assets, landing pages, ad creatives, and conversion-focused messaging.
• Monitor campaign performance across impressions, CTR, CPC, conversion rates, CPL, MQLs, SQLs, and pipeline contribution; identify optimization opportunities and improve campaign efficiency.
• Drive landing page optimization, conversion rate optimization (CRO), A/B testing, and audience refinement to improve campaign outcomes.
• Partner with Marketing Operations to ensure accurate tracking, UTM governance, conversion measurement, attribution, and campaign reporting.
• Establish and maintain reporting frameworks to measure SEO, GEO, and performance marketing effectiveness.
• Analyze campaign and website performance using Google Analytics 4, Google Search Console, Semrush, Ahrefs, Screaming Frog, and advertising platform analytics.
• Translate data into actionable insights, recommendations, and optimization plans; present regular performance updates, campaign outcomes, risks, and recommendations to marketing leadership.
• Work closely with Demand Generation, Content, Product Marketing, Marketing Operations, Web, Engineering, Sales, and external agencies to drive integrated marketing initiatives.
• Manage stakeholder expectations, align priorities, and drive project execution through clear briefs, milestones, ownership, deliverables, and performance metrics.

Skills & Experience You Bring to the Table

• 7–12 years of hands-on experience across SEO, digital marketing, and performance marketing, preferably in B2B SaaS, enterprise technology, or complex digital businesses.
• Strong expertise in technical SEO, content SEO, enterprise SEO, keyword strategy, search intent, and organic growth.
• Demonstrated experience in planning, launching, managing, and optimizing performance marketing campaigns across paid search, paid social, and other digital channels.
• Strong understanding of campaign metrics, conversion funnels, landing page optimization, attribution, and demand generation.
• Experience working with complex websites and collaborating with Web, Engineering, and Marketing Operations teams.
• Proficiency in Google Analytics 4, Google Search Console, Google Ads, LinkedIn Campaign Manager, Semrush, Ahrefs, Screaming Frog, or equivalent tools.
• Ability to connect SEO, GEO, and paid campaign performance to qualified demand, target-account engagement, and pipeline outcomes.
• Excellent stakeholder management, communication, analytical, and project management skills.
• A self-driven, execution-oriented mindset with the ability to balance strategic thinking and hands-on delivery.

Preferred Skills

• Practical experience in GEO/AEO and optimizing content and digital presence for AI-powered search and answer engines.
• Working knowledge of LLMs, generative AI, retrieval-augmented generation (RAG), AI search, and the evolving AI discovery ecosystem, with the ability to translate concepts into actionable marketing initiatives.
• Experience driving entity optimization, semantic SEO, structured content, schema implementation, and authoritative content strategies for generative search.
• Experience in B2B SaaS, enterprise technology, or complex digital businesses, with exposure to demand generation and pipeline-focused marketing.

Success in the Role

• Increase qualified organic traffic, non-brand visibility, and AI-driven search discoverability.
• Establish category-level topical authority and strengthen brand presence across traditional and generative search.
• Deliver measurable improvements in paid campaign efficiency, conversion rates, and qualified lead generation.
• Translate organic and paid marketing efforts into measurable enterprise engagement and pipeline contribution.
• Build strong cross-functional alignment and ensure consistent, data-driven execution of marketing initiatives.

Commitment to Diversity and Inclusion

We are an equal opportunity employer committed to diversity and inclusion. We do not discriminate based on race, color, gender, religion, national origin, ancestry, age, disability, medical condition, genetic information, military or veteran status, marital status, pregnancy, gender identity, sexual orientation, or any other protected characteristic. We provide reasonable accommodations for disabled employees and applicants as required by law. These principles apply to all aspects of employment, including recruitment, training, promotions, compensation, benefits, transfers, and social programs.