Engineering software solutions for complex challenges
Marketing Analyst
Data Analysis·Confirmed live in the last 24 hours·
Full-timeSan Francisco, CA, USANo salary listedIn-person
About the Job
Requirements
Excellent quantitative and analytical skills.
1–2 years of experience evaluating marketing performance.
Advanced experience with Excel is required.
Responsibilities
Monitor marketing spend to report on key metrics and surface performance issues.
Analyze marketing performance from campaigns, audiences, and creative within vendor platforms to improve efficiency.
Track and report changes between platform performance, last-touch reporting, and multichannel attribution reporting.
Uncover insights based on multichannel attribution and common customer path analysis, as well as customer lifetime value of various marketing programs.
Leverage customer personas to develop personalized marketing plans by persona and track segmentation performance across these personas.
Analyze site behavior of different channels and deliver insights to improve marketing efforts.
Build reporting on marketing performance to centralize vendor reporting and improve the ability to compare programs.
Desired Qualifications
Experience writing SQL.
Experience with Google Analytics.
Experience with multichannel attribution models and an understanding of the marketing funnel.
Experience with Looker.
Looking for an opportunity to thrive and flex both your analytical and technical skills at a thoughtful, sustainable start-up? Lever is looking for a marketing analyst to monitor and analyze marketing efforts including paid social, SEM, SEO, email, organic social and offline initiatives.
Growth Marketing is an exciting, ever-evolving aspect of the business. This team is dedicated to growing our online presence through thoughtful digital strategies. They’re SEO ninjas who work closely with brand marketing. Their first love is data & analytics—tracking growth and engagement really gets their motors humming. Beyond that, as connoisseurs of digital media, they’re also incredibly aware of what’s happening online. This team is just as likely to show you a complex spreadsheet as they are a viral meme.
The Marketing Analyst will work closely with the user acquisition and retention teams to analyze e-commerce performance and holistic customer performance. For this role, success will come through analyzing and informing our marketing strategy - from structuring and informing the best way to gauge marketing performance and uncovering insights on program and customer performance.
What You'll Do:
Monitor marketing spend to report on key metrics and surface performance issues
Analyze marketing performance from campaigns, audiences and creative within vendor platforms to improve efficiency
Track and report any changes between platform performance, last-touch reporting and multichannel attribution reporting
Uncover insights based on multichannel attribution and common customer path analysis as well as customer lifetime value of various marketing programs
Leverage customer personas to develop personalized marketing plans by persona and track performance of segmentation across these personas
Analyze site behavior of different channels and deliver any insights to improve marketing efforts
Build out reporting on marketing performance to centralize vendor reporting and improve ability to compare programs
Who you are
Excellent quantitative and analytical skills
1-2 years experience evaluating marketing performance
Self-starter and able to work well with individuals at all levels and across functions
A data nerd. Passionate about embedding data-driven decisions within the organization
Exceptional problem solver with the ability to transition between detailed data and high-level insights
Strong organizational skills coupled with highly effective communication
Advanced Experience with Excel required
Experience writing SQL a plus
Experience with Google Analytics a plus
Experience with multi-channel attribution models and an understanding of the marketing funnel a plus
Experience with Looker a plus
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances.