Full-Time
Staff Software Engineer
IQ
Updated on 8/21/2026
Jasper
1,001-5,000 employees
AI-powered content creation for marketing
Compensation Overview
$221k - $260k/yr
Remote in USA
Remote
Remote within the continental United States.
 Software Engineering (1) |
|---|
Get referred to Jasper
See people who can refer or advise you
- At least 8 years of software engineering experience, with a track record of operating at a staff or principal level of scope and influence.
- Demonstrated experience leading major technical initiatives to completion and understanding their real-world consequences and trade-offs.
- Deep expertise designing and building integration and data-ingestion systems that connect to multiple external systems with differing constraints, including API limits, authentication, security, and compliance.
- Strong distributed systems fundamentals and the ability to architect for reliability, scalability, and maintainability.
- Working understanding of core artificial intelligence concepts, including large language models, agents, copilots, tokens, credits, context windows, retrieval-augmented generation, and data governance, applied to AI-powered engineering systems.
- Ability to identify business needs, produce a concrete plan, and execute while raising the technical bar for the team.
- Strong technical judgment and communication skills, including the ability to align teams and stakeholders around architectural direction.
- Experience building the data foundations that power large-language-model-based or artificial-intelligence-driven product experiences.
- Own the technical vision and architecture for the integration pod, defining how Jasper connects to and ingests data from external systems such as Salesforce and HubSpot.
- Architect data-ingestion and integration systems that account for differing external-system constraints, including API rate limits, authentication, and security concerns.
- Design and evolve the context primitives in the IQ layer that depend on external data, and scope the additional engineering work needed to support them.
- Partner across the team to address customer-specific integration and design concerns, translating unique requirements into scalable, maintainable solutions.
- Understand the team's business needs, produce a concrete plan of action, and drive it to completion while setting an example for staff-level work.
- Help the team determine the next projects and architectural goals, and contribute to the organization-level technical vision as needed.
- Research and propose concrete plans for architectural improvements and upgrades, weighing trade-offs and building alignment across stakeholders.
- Familiarity with the systems and tools marketers rely on, such as customer relationship management systems and marketing platforms including Salesforce and HubSpot; this can also be learned on the job.
Jasper.ai provides an AI-powered content creation tool designed to help teams produce high-quality blogs and marketing content quickly and at a lower cost. The product works by using AI to generate written content based on user prompts, then delivers ready-to-publish material that can be customized for different campaigns. The company distinguishes itself through a strong emphasis on data security and ethical practices: client data is not used to train its models, Jasper.ai does not claim ownership over the outputs, and data is stored in U.S.-based data centers with up-to-date security measures. The main goal is to boost productivity for marketers, especially in B2B SaaS, by enabling faster content generation for agencies, publishers, and e-commerce teams.
Company Size
1,001-5,000
Company Stage
Series A
Total Funding
$125.1M
Headquarters
Austin, Texas
Founded
2020
Get referred to Jasper
See people who can refer or advise you
Simplify's Take
What believers are saying
- June 16, 2026 GEO Agent launched for ChatGPT, Gemini, and Claude discovery.
- August 3, 2026 promoted Tom Newton and hired Lauren Newman, tightening execution.
- Jasper's enterprise repositioning reduces dependence on commodity writing and expands workflow revenue.
What critics are saying
- Jasper cut roles on July 11, 2025, signaling ongoing cost pressure and execution resets.
- Sachdeva v. Jasper AI, filed January 2, 2026, keeps employment exposure alive.
- Google, Microsoft, Adobe, Salesforce, and Amazon can bundle similar agents into existing suites.
What makes Jasper unique
- Jasper IQ locks brand voice, audiences, and knowledge into every workflow.
- GEO Hub and GEO Agent target AI-answer visibility, not generic copywriting.
- Jasper Grid and content pipelines automate governed enterprise marketing at scale.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Competitive salary
Unlimited vacation policy
401(k) matching
Health, dental, & vision benefits
Happy hour & fun events
Paid holiday & sick days
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%Jasper expands executive team as Enterprise AI marketing strategy evolves. Published on: Aug 4, 2026 AI marketing platform Jasper has strengthened its executive leadership with the promotion of Tom Newton to Chief Marketing Officer and the appointment of Lauren Newman as Chief Financial Officer. The leadership changes come as the company accelerates its enterprise AI strategy, expands its marketing agent platform, and increases investment in AI-powered solutions designed for large organizations navigating the next phase of digital marketing transformation. Enterprise AI marketing platform Jasper has announced two senior leadership appointments aimed at supporting its next stage of growth in the rapidly evolving marketing technology sector. The company promoted Tom Newton to Chief Marketing Officer (CMO) while naming Lauren Newman as Chief Financial Officer (CFO), reinforcing both its commercial and financial leadership as enterprise demand for AI-powered marketing platforms continues to grow. The appointments arrive at a pivotal moment for Jasper, which has increasingly positioned itself beyond AI content generation and toward enterprise marketing orchestration. Rather than focusing solely on content creation, the company is expanding its portfolio of AI agents that help marketing teams automate workflows, govern brand consistency, and improve decision-making across complex enterprise environments. Newton, who joined Jasper as Vice President of Marketing in 2024, will now oversee the company's global marketing strategy. His responsibilities include brand development, demand generation, product marketing, and go-to-market execution. Before joining Jasper, Newton held leadership positions at Toast, Knowde, Zendesk, and Intercom, bringing experience in scaling SaaS and AI businesses targeting enterprise customers. His promotion reflects Jasper's growing emphasis on aligning marketing operations with product strategy and customer outcomes. As enterprise organizations increasingly evaluate AI investments based on measurable business impact rather than experimentation alone, marketing leadership is becoming closely tied to revenue growth, customer adoption, and long-term platform strategy. Alongside the marketing leadership transition, Lauren Newman assumes responsibility for Jasper's financial strategy as Chief Financial Officer. Newman brings nearly two decades of experience in finance and operational leadership across technology companies. Most recently, she served as CFO at Aircall, overseeing global finance operations during a period of business expansion. Earlier in her career, Newman spent seven years at Microsoft, where she ultimately became Worldwide Controller for the company's Office Consumer business. She also played a central financial leadership role at Acclara, supporting acquisitions and integration initiatives leading up to the company's acquisition by R1 RCM. Her appointment signals Jasper's intention to strengthen operational discipline while scaling its enterprise business. Financial leadership has become increasingly important for AI software companies as investors shift attention from rapid growth toward sustainable profitability, efficient operations, and recurring enterprise revenue. The leadership changes coincide with Jasper's continued expansion of its marketing agents platform, including the recent launch of its Generative Engine Optimization (GEO) Agent. The platform is designed to help organizations monitor and improve how their brands appear in AI-generated responses across emerging search and conversational AI platforms. Unlike conventional SEO tools that primarily monitor keyword rankings, GEO solutions focus on optimizing brand visibility within AI-generated answers produced by large language models. These platforms analyze AI citations, identify visibility gaps, and recommend content improvements that increase the likelihood of accurate brand representation in generative search experiences. This reflects a broader evolution in enterprise marketing technology. As AI assistants become part of everyday information discovery, marketers are expanding beyond traditional search optimization to include Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies. These approaches emphasize structured knowledge, authoritative content, and brand consistency across AI-powered search environments. Jasper's positioning also illustrates a wider shift across the MarTech industry. Rather than offering standalone AI writing assistants, vendors are increasingly building intelligent marketing agents capable of supporting campaign planning, workflow automation, content governance, compliance, analytics, and customer engagement within unified enterprise platforms. Competition in this market continues to intensify. Technology leaders including Google, Microsoft, Adobe, Salesforce, and Amazon are embedding generative AI into enterprise productivity, customer experience, and marketing platforms. Independent AI software providers such as Jasper are differentiating themselves by delivering specialized marketing workflows tailored to enterprise governance requirements and brand management. Industry research supports this direction. According to Gartner, AI remains one of the fastest-growing areas of enterprise software investment as organizations prioritize productivity improvements and digital transformation. Meanwhile, McKinsey & Company reports that enterprises are increasingly moving beyond pilot AI projects toward operational deployment that delivers measurable business value. For enterprise marketing teams, Jasper's executive appointments are significant because they coincide with a strategic evolution from AI-assisted content creation toward governed AI execution. Organizations increasingly require platforms that integrate AI into everyday marketing operations while maintaining oversight, compliance, and brand integrity across multiple digital channels. As generative AI becomes a foundational component of enterprise marketing infrastructure, leadership decisions that combine commercial growth, financial discipline, and AI innovation are likely to play an increasingly important role in determining which platforms emerge as long-term enterprise technology providers. Market landscape. Enterprise marketing is entering a new phase in which AI platforms are evolving from content generation tools into operational systems that automate planning, governance, analytics, and customer engagement. Gartner projects continued enterprise investment in generative AI, while major technology companies are embedding AI capabilities across marketing, CRM, and productivity platforms. Vendors that combine AI automation with enterprise-grade governance and measurable business outcomes are expected to gain a competitive advantage. Strategic outlook. Jasper's leadership expansion reflects growing maturity within the enterprise AI software market. As organizations demand scalable, governed AI deployments rather than isolated automation tools, marketing platforms will increasingly compete on workflow orchestration, AI governance, and measurable enterprise impact. Executive leadership focused on operational excellence and strategic growth could strengthen Jasper's position in the evolving MarTech ecosystem. Top insights. * Jasper has strengthened its executive leadership by promoting Tom Newton to CMO and appointing Lauren Newman as CFO to support enterprise growth. * The company continues expanding beyond AI content generation by building role-based marketing agents that automate enterprise marketing workflows. * Jasper's GEO Agent reflects the industry's shift toward optimizing brand visibility across AI-generated search and conversational AI experiences. * Enterprise marketers increasingly require AI platforms that combine automation, governance, compliance, and brand consistency rather than standalone content generation. * Leadership investments coincide with broader enterprise adoption of AI-powered marketing technologies focused on long-term operational transformation.
Jasper, a marketing agents platform, has promoted Tom Newton to Chief Marketing Officer and appointed Lauren Newman as Chief Financial Officer. Newton joined Jasper as Vice President of Marketing in 2024 and has helped reposition the company around enterprise marketers' needs. He brings over a decade of experience from companies including Toast, Zendesk, and Intercom. As CMO, he will lead global marketing strategy and go-to-market execution. Newman brings nearly 20 years of experience scaling technology companies. She previously served as CFO at Aircall and Acclara, and spent seven years at Microsoft. She will lead Jasper's financial strategy as the company expands amongst enterprise customers. The appointments coincide with Jasper's recent launch of its GEO Agent, designed to help brands improve their presence in AI-generated answers.
Best 7 AI writing tools for B2B content in 2026. AI writing tools are transforming B2B content creation. Discover the 7 best platforms in 2026 for generating high-quality blogs, social media posts, and marketing copy efficiently and at scale. Rewyud Editorial Thursday, July 9, 2026 In the rapidly evolving digital landscape of 2026, B2B companies are under increasing pressure to produce high-quality, engaging content at an unprecedented pace. From blog posts and whitepapers to sales emails and social media updates, the demand for compelling copy is insatiable. This is where AI writing tools have emerged as indispensable allies. Far from replacing human writers, these platforms act as powerful co-pilots, accelerating ideation, drafting, and optimization, allowing B2B marketers and content teams to scale their efforts, improve consistency, and maintain a competitive edge. This guide dives into the seven best AI writing tools that are proving most effective for B2B content creation today, breaking down their strengths, weaknesses, and ideal use cases. 1. Jasper AI (formerly jarvis). Jasper has established itself as a frontrunner in the AI writing space, particularly favored by B2B marketers for its versatility and advanced features. Powered by sophisticated language models, Jasper can generate long-form content, marketing copy, and a wide array of content types with remarkable coherence and creativity. * Pros: Excellent for long-form content (blogs, articles), robust template library for various marketing needs, Boss Mode offers enhanced control, integrates with Surfer SEO for optimization, supports multiple languages. * Cons: Can be expensive for individual users or small teams, requires significant input and guidance to produce truly unique content, occasional repetitive phrases if not carefully managed. * Best For: Marketing agencies, content teams, and B2B businesses needing to scale content production across various formats, especially those focused on SEO and long-form articles. 2. Copy.ai. Copy.ai is celebrated for its ease of use and extensive collection of templates, making it an excellent choice for businesses looking to quickly generate diverse types of marketing copy. Its intuitive interface allows users to produce content with minimal fuss. * Pros: Over 90 copywriting tools and templates (social media, product descriptions, emails, ad copy), very user-friendly interface, strong for idea generation and short-form content, good for non-writers. * Cons: Less adept at very long-form, complex content compared to Jasper, output quality can sometimes be generic without specific instructions. * Best For: Small to mid-sized B2B businesses, e-commerce marketers, and content creators needing to generate a high volume of diverse short-form marketing copy and social media content. 3. Surfer AI. While primarily an SEO optimization tool, Surfer AI integrates strong content generation capabilities, particularly for blog posts. Its AI-driven content outline and full article generation are designed to rank on Google by analyzing top-performing content. Surfer AI allows keyword research and content generation in one platform, ensuring the content is perfectly aligned with user intent and SERP best practices. * Pros: Deep SEO integration and optimization features, generates full articles based on SERP analysis, excellent for SEO-focused B2B blogs, helps with content structure and topic clusters. * Cons: Primarily focused on SEO content, less versatile for creative or short-form marketing copy, can be more expensive as a standalone tool. * Best For: SEO agencies, B2B content marketers, and businesses that prioritize ranking on Google and need to produce highly optimized, data-driven long-form content. 4. Writesonic. Writesonic offers a comprehensive suite of AI writing tools, from articles and blog posts to landing page copy and ad headlines. It boasts an easy-to-navigate interface and a
Brooks returning to Jasper to serve as defensive line coach. * by steve W stewart * jul 6, 2026 updated jul 6, 2026. Former Jasper football coach Thomas Brooks is returning to Jasper, and he'll serve as defensive line coach. Brooks resigned his position as head football coach in 2009 after leading the program for two years, and was replaced by Mike Bickham. Brooks had coached Jasper football several years prior before accepting an offer from Ozan High School in Beaumont where he stayed for approximately two years before going to John Tyler High School in Tyler.
Jasper AI: the complete guide & review (2026). Jasper AI is one of the most widely used AI platforms for marketing content. It is not a general-purpose chatbot - it is a purpose-built workspace for marketing teams, built around AI agents that execute end-to-end workflows: writing long-form content, generating campaign copy, enforcing brand voice, and automating content pipelines across channels. If you are evaluating Jasper as an AI writing assistant or marketing tool, this guide covers everything you need: what Jasper actually is in 2026, its current features and plans, who it suits, its real limitations, and how to access it. What is Jasper AI? Jasper (jasper.ai) was founded in 2021 as an AI writing assistant. It has since repositioned as an AI platform built for marketing teams - Jasper positions itself as an AI platform built for marketing teams, focused on executing end-to-end content workflows. The platform describes itself as built around "100+ purpose-built marketing Apps and connected content pipelines" that transform marketing strategy into execution. In plain terms: Jasper gives marketing teams a workspace where AI agents handle repeatable content tasks (blog posts, ads, email sequences, social copy, product descriptions) while maintaining consistency with a brand's voice, tone, and messaging guidelines. It integrates with tools like HubSpot, Zapier, and WordPress. Jasper is not a general creative AI, a design tool, or a coding assistant. Its entire surface area is built for marketers - campaign managers, content strategists, SEO writers, and brand teams. Key features. AI Agents for marketing workflows. The core of Jasper in 2026 is its agent system. The Pro plan includes Essential Agents that handle core marketing workflows - blog drafts, social posts, ad copy, and email. The Business plan adds Advanced Agents for more complex campaign orchestration, plus a no-code AI App Builder that lets teams create custom agents without engineering help. Jasper Canvas. Canvas is Jasper's content creation environment. It is designed for accelerated, on-brand content creation and sits at the center of the Pro plan. Think of it as a document editor that understands your brand context and can rewrite, expand, summarize, or reformulate content on command. Jasper IQ - Brand intelligence. Jasper IQ is the system that stores and enforces brand customization across everything the platform generates. It includes: * Brand Voices - define tone, style, and vocabulary for a brand (Pro: 2 voices; Business: unlimited) * Knowledge Assets - upload brand guidelines, product docs, style guides that Jasper references when writing (Pro: 5 assets; Business: unlimited) * Audiences - saved audience personas Jasper writes toward (Pro: 3; Business: unlimited) This is Jasper's main differentiator from general AI tools: it does not just generate text, it generates text that knows who the brand is and who it is writing for. Jasper Grid. Available on the Business plan, Jasper Grid handles scaled, systematic content execution - running content tasks across large data sets or product catalogues at volume. Useful for e-commerce teams writing thousands of product descriptions or enterprise content teams publishing across dozens of markets. Content Pipelines. Pipelines automate the content lifecycle - from brief to draft to review to publish - in a repeatable, structured workflow. They reduce the manual handoff work between strategy, writing, and publishing stages. Image generation. Jasper includes AI image generation capabilities, letting teams produce visuals alongside copy from within the same workspace. Integrations. Jasper integrates with HubSpot, Zapier, and WordPress, among others. The Business plan includes API access for custom integrations. Jasper AI pricing (verified june 2026). Jasper currently offers two published plans and a 7-day free trial on the Pro plan. | Plan | Price | Seats | Key inclusions | | Pro | $69 / month | 1 seat | Canvas, Essential Agents, 2 Brand Voices, 5 Knowledge assets, 3 Audiences | | Business | Custom (contact sales) | Multiple | Advanced Agents, AI App Builder, Jasper Grid, unlimited IQ customization, API access, admin controls, dedicated support | Annual billing: The pricing page lists the Pro plan at $69/month. Annual billing options are available at checkout - verify the current discount rate at jasper.ai/pricing before purchasing, as promotional rates change. The Business plan is enterprise-priced and requires a sales conversation. Jasper does not publish Business plan pricing publicly. Who is Jasper AI for? Jasper is built for marketing teams, not individual writers or general users. It fits best when: * You have a defined brand voice and need AI to respect it across all output * Your team produces high volumes of content (blogs, ads, emails, social) on a recurring basis * You want repeatable, agent-driven workflows rather than one-off prompts * You have multiple people producing content and need governance (Business plan) It is less suited for: * Individual freelancers or solopreneurs who need a single-seat AI writing assistant at lower cost (alternatives like Claude.ai, ChatGPT, or Copy.ai may offer more value at that scale) * Developers looking for a coding assistant * Non-marketing use cases (legal, technical writing, academic research) The Jasper login URL is app.jasper.ai. You sign in with the email address used when creating your account. If your team uses Jasper Business, your admin may provision SSO access. To start a new account, go to jasper.ai and begin the 7-day Pro free trial - a credit card is required to start the trial, though you are not charged until the trial ends (confirm current trial terms at signup, as they may change). Jasper AI pros and cons. Pros. * Purpose-built for marketing - not a generic tool; templates, agents, and workflows are all marketing-specific * Brand Voice enforcement - Jasper IQ keeps output consistent with your brand's tone and guidelines, which general AI tools do not do natively * Agent-driven workflows - goes beyond single prompts to execute multi-step marketing tasks * WordPress and CRM integrations - connects to the tools most marketing teams already use * Scalable with Business plan - Jasper Grid and unlimited IQ customization make it viable for large enterprise content operations Cons. * Pro plan is single-seat - teams need the Business plan for multi-user governance, which requires a sales conversation and custom pricing * No permanent free tier - the 7-day trial is the only way to evaluate without paying * Cost at scale - the Pro plan at $69/month is competitive for a single marketer, but Business pricing is opaque and can be significant for enterprise teams * Not a general AI assistant - users who want a flexible, multi-domain AI (coding, research, analysis) will find Jasper's marketing focus limiting * Knowledge asset limits on Pro - 5 Knowledge assets and 3 Audiences may be restrictive for teams with complex brand architectures Jasper AI vs. General AI writing tools. | / | Jasper AI (Pro) | General AI (e.g. Claude, ChatGPT) | | Primary use | Marketing content workflows | General-purpose reasoning & writing | | Brand Voice enforcement | Built-in (Jasper IQ) | Manual prompting required | | AI Agents | Purpose-built marketing agents | Tool use / plugins vary by platform | | Workflow automation | Content Pipelines | Limited / requires custom setup | | Price | $69/month (1 seat) | $20-$30/month (many options) | | Free tier | 7-day trial only | Varies (Claude, ChatGPT have free tiers) | | WordPress integration | Native integration | Via plugins or API | Managing WordPress content alongside jasper. If your WordPress site is part of your marketing stack, you may want AI to do more than generate content - you may want it to actually publish, optimize, and manage posts directly. That is where a WordPress MCP connection becomes useful. Easy MCP AI is a free, open-source WordPress plugin that turns your WordPress site into a remote MCP server, giving AI clients like Claude direct read/write access to your site through natural language - publishing posts, updating SEO metadata, managing media, and more. It is a separate capability from Jasper: Jasper generates the content; Easy MCP AI handles the WordPress operations side via AI. Key facts. * Jasper AI was founded in 2021 in Austin, Texas * Current positioning (2026): agent workspace for marketing teams, not a generic writing tool * Pro plan: $69/month, 1 seat, includes Canvas, Essential Agents, and Jasper IQ with limited customization (2 Brand Voices, 5 Knowledge assets, 3 Audiences) * Business plan: custom pricing via sales, adds Advanced Agents, AI App Builder, Jasper Grid, unlimited IQ customization, and API access * 7-day free trial available on the Pro plan; no permanent free tier * Login at app.jasper.ai * Native integrations include HubSpot, Zapier, and WordPress * Jasper is not a general-purpose AI assistant - it is purpose-built for marketing workflows Conclusion. Jasper AI is a serious tool for marketing teams that need structured, on-brand content production at scale. Its agent system, Brand Voice enforcement, and workflow automation put it well ahead of using a general AI tool with manual prompting - but that capability comes at a price point and a scope (marketing only) that will not suit everyone. For individual writers or teams already embedded in general AI platforms like Claude or ChatGPT, the $69/month Pro plan needs a clear volume justification. For mid-size to enterprise marketing teams producing content across many channels with strict brand standards, Jasper's positioning makes strong sense. Get Easy MCP AI from the WordPress plugin directory to connect your WordPress site to AI for publishing, SEO, and site management - a natural complement to any AI content platform including Jasper.