Jasper.ai provides an AI-powered content creation tool designed to help teams produce high-quality blogs and marketing content quickly and at a lower cost. The product works by using AI to generate written content based on user prompts, then delivers ready-to-publish material that can be customized for different campaigns. The company distinguishes itself through a strong emphasis on data security and ethical practices: client data is not used to train its models, Jasper.ai does not claim ownership over the outputs, and data is stored in U.S.-based data centers with up-to-date security measures. The main goal is to boost productivity for marketers, especially in B2B SaaS, by enabling faster content generation for agencies, publishers, and e-commerce teams.
Work here?Claim your company
Industries
Company Size
1,001-5,000
Company Stage
Series A
Total Funding
$125.1M
Headquarters
San Francisco, California
Founded
2020
See people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?
Total Funding
$125.1M
Above
Industry Average
Funded Over
2 Rounds
Industry standards
9 best AI marketing tools for 2026. Discover the top 9 AI marketing tools for 2026. Compare features, pricing, and automation capabilities to optimize your campaign strategy today. Oct 13, 2026 Technology Advice is able to offer its services for free because some vendors may pay TechnologyAdvice for web traffic or other sales opportunities. Its mission is to help technology buyers make better purchasing decisions, so TechnologyAdvice provide you with information for all vendors - even those that don't pay TechnologyAdvice. AI marketing software helps teams create, launch, personalize, and measure campaigns with less manual work. Depending on the platform, it can draft content, generate campaign assets, segment audiences, automate email workflows, surface customer insights, and recommend optimizations based on performance data. The biggest benefit is not just faster production; it is helping marketers turn customer, campaign, and content data into more consistent decisions across the full campaign lifecycle. I compared dozens of AI marketing tools and narrowed them down to the top options for different marketing needs, including CRM-connected automation, brand-safe content production, campaign visuals, SEO research, and enterprise creative workflows. HubSpot is my best overall pick for most growing businesses, while Jasper, Canva, Semrush, and Adobe stand out for more specialized use cases. | Software | Best for... Starting monthly, billed annually | | HubSpot | All-in-one AI marketing automation | Free or $7/seat | | Mailchimp | Integrated audience and campaign management | Free or $13 for 3 seats | | Klaviyo | Ecommerce marketing automation | Free or $20/month | | ActiveCampaign | Email and lifecycle automation | $15/user | | Jasper | Brand-controlled content production | $59/user | | Canva | AI design and campaign assets | Free or $12 | | Semrush | SEO and AI search visibility | $60 | | Adobe GenStudio | Enterprise creative production | Custom pricing | | Sprout Social | AI-assisted social media management | $79/user | Overview of the best AI marketing tools. | Software | Predictive insights | Campaign automation | Brand controls | | HubSpot | | | | | | | | Mailchimp | | | | | | | | Klaviyo | | | | | | | | ActiveCampaign | | | | | | | | Jasper | | | | | | | | Canva | | | | | | | | Semrush | | | | | | | | Adobe GenStudio | | | | | | | | Sprout Social | | | | | | | Why you can trust TechnologyAdvice. Methodology: How I evaluated the best AI marketing tools. How do the top AI marketing platforms compare? Why I chose HubSpot. HubSpot's AI features are built into a broader customer platform, not bolted onto a standalone content tool. A separate AI writer can help draft an email or landing page section, but HubSpot gives marketers a fuller operating system for turning that content into segmented campaigns, lead capture flows, automated follow-ups, and measurable pipeline activity. That is why HubSpot is strongest for businesses that want AI marketing software inside a CRM-connected platform. Its standout value is not just Breeze AI; it is the way HubSpot combines AI-assisted content, marketing automation, lead capture, segmentation, reporting, and sales handoff in one place. For growing teams, this can make AI outputs more actionable because the platform connects what marketers create with who they are targeting, how prospects engage, and what happens after a lead converts. The main drawback is that HubSpot can feel like more platform than a team needs if it only wants lightweight AI copywriting or simple design support. But for businesses already evaluating CRM, marketing automation, email marketing, landing pages, reporting, and lead management, the all-in-one structure makes that trade-off easier to justify. About HubSpot. Key features.
Jasper expands executive team as Enterprise AI marketing strategy evolves. Published on: Aug 4, 2026 AI marketing platform Jasper has strengthened its executive leadership with the promotion of Tom Newton to Chief Marketing Officer and the appointment of Lauren Newman as Chief Financial Officer. The leadership changes come as the company accelerates its enterprise AI strategy, expands its marketing agent platform, and increases investment in AI-powered solutions designed for large organizations navigating the next phase of digital marketing transformation. Enterprise AI marketing platform Jasper has announced two senior leadership appointments aimed at supporting its next stage of growth in the rapidly evolving marketing technology sector. The company promoted Tom Newton to Chief Marketing Officer (CMO) while naming Lauren Newman as Chief Financial Officer (CFO), reinforcing both its commercial and financial leadership as enterprise demand for AI-powered marketing platforms continues to grow. The appointments arrive at a pivotal moment for Jasper, which has increasingly positioned itself beyond AI content generation and toward enterprise marketing orchestration. Rather than focusing solely on content creation, the company is expanding its portfolio of AI agents that help marketing teams automate workflows, govern brand consistency, and improve decision-making across complex enterprise environments. Newton, who joined Jasper as Vice President of Marketing in 2024, will now oversee the company's global marketing strategy. His responsibilities include brand development, demand generation, product marketing, and go-to-market execution. Before joining Jasper, Newton held leadership positions at Toast, Knowde, Zendesk, and Intercom, bringing experience in scaling SaaS and AI businesses targeting enterprise customers. His promotion reflects Jasper's growing emphasis on aligning marketing operations with product strategy and customer outcomes. As enterprise organizations increasingly evaluate AI investments based on measurable business impact rather than experimentation alone, marketing leadership is becoming closely tied to revenue growth, customer adoption, and long-term platform strategy. Alongside the marketing leadership transition, Lauren Newman assumes responsibility for Jasper's financial strategy as Chief Financial Officer. Newman brings nearly two decades of experience in finance and operational leadership across technology companies. Most recently, she served as CFO at Aircall, overseeing global finance operations during a period of business expansion. Earlier in her career, Newman spent seven years at Microsoft, where she ultimately became Worldwide Controller for the company's Office Consumer business. She also played a central financial leadership role at Acclara, supporting acquisitions and integration initiatives leading up to the company's acquisition by R1 RCM. Her appointment signals Jasper's intention to strengthen operational discipline while scaling its enterprise business. Financial leadership has become increasingly important for AI software companies as investors shift attention from rapid growth toward sustainable profitability, efficient operations, and recurring enterprise revenue. The leadership changes coincide with Jasper's continued expansion of its marketing agents platform, including the recent launch of its Generative Engine Optimization (GEO) Agent. The platform is designed to help organizations monitor and improve how their brands appear in AI-generated responses across emerging search and conversational AI platforms. Unlike conventional SEO tools that primarily monitor keyword rankings, GEO solutions focus on optimizing brand visibility within AI-generated answers produced by large language models. These platforms analyze AI citations, identify visibility gaps, and recommend content improvements that increase the likelihood of accurate brand representation in generative search experiences. This reflects a broader evolution in enterprise marketing technology. As AI assistants become part of everyday information discovery, marketers are expanding beyond traditional search optimization to include Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies. These approaches emphasize structured knowledge, authoritative content, and brand consistency across AI-powered search environments. Jasper's positioning also illustrates a wider shift across the MarTech industry. Rather than offering standalone AI writing assistants, vendors are increasingly building intelligent marketing agents capable of supporting campaign planning, workflow automation, content governance, compliance, analytics, and customer engagement within unified enterprise platforms. Competition in this market continues to intensify. Technology leaders including Google, Microsoft, Adobe, Salesforce, and Amazon are embedding generative AI into enterprise productivity, customer experience, and marketing platforms. Independent AI software providers such as Jasper are differentiating themselves by delivering specialized marketing workflows tailored to enterprise governance requirements and brand management. Industry research supports this direction. According to Gartner, AI remains one of the fastest-growing areas of enterprise software investment as organizations prioritize productivity improvements and digital transformation. Meanwhile, McKinsey & Company reports that enterprises are increasingly moving beyond pilot AI projects toward operational deployment that delivers measurable business value. For enterprise marketing teams, Jasper's executive appointments are significant because they coincide with a strategic evolution from AI-assisted content creation toward governed AI execution. Organizations increasingly require platforms that integrate AI into everyday marketing operations while maintaining oversight, compliance, and brand integrity across multiple digital channels. As generative AI becomes a foundational component of enterprise marketing infrastructure, leadership decisions that combine commercial growth, financial discipline, and AI innovation are likely to play an increasingly important role in determining which platforms emerge as long-term enterprise technology providers. Market landscape. Enterprise marketing is entering a new phase in which AI platforms are evolving from content generation tools into operational systems that automate planning, governance, analytics, and customer engagement. Gartner projects continued enterprise investment in generative AI, while major technology companies are embedding AI capabilities across marketing, CRM, and productivity platforms. Vendors that combine AI automation with enterprise-grade governance and measurable business outcomes are expected to gain a competitive advantage. Strategic outlook. Jasper's leadership expansion reflects growing maturity within the enterprise AI software market. As organizations demand scalable, governed AI deployments rather than isolated automation tools, marketing platforms will increasingly compete on workflow orchestration, AI governance, and measurable enterprise impact. Executive leadership focused on operational excellence and strategic growth could strengthen Jasper's position in the evolving MarTech ecosystem. Top insights. * Jasper has strengthened its executive leadership by promoting Tom Newton to CMO and appointing Lauren Newman as CFO to support enterprise growth. * The company continues expanding beyond AI content generation by building role-based marketing agents that automate enterprise marketing workflows. * Jasper's GEO Agent reflects the industry's shift toward optimizing brand visibility across AI-generated search and conversational AI experiences. * Enterprise marketers increasingly require AI platforms that combine automation, governance, compliance, and brand consistency rather than standalone content generation. * Leadership investments coincide with broader enterprise adoption of AI-powered marketing technologies focused on long-term operational transformation.
Jasper, a marketing agents platform, has promoted Tom Newton to Chief Marketing Officer and appointed Lauren Newman as Chief Financial Officer. Newton joined Jasper as Vice President of Marketing in 2024 and has helped reposition the company around enterprise marketers' needs. He brings over a decade of experience from companies including Toast, Zendesk, and Intercom. As CMO, he will lead global marketing strategy and go-to-market execution. Newman brings nearly 20 years of experience scaling technology companies. She previously served as CFO at Aircall and Acclara, and spent seven years at Microsoft. She will lead Jasper's financial strategy as the company expands amongst enterprise customers. The appointments coincide with Jasper's recent launch of its GEO Agent, designed to help brands improve their presence in AI-generated answers.
Best 7 AI writing tools for B2B content in 2026. AI writing tools are transforming B2B content creation. Discover the 7 best platforms in 2026 for generating high-quality blogs, social media posts, and marketing copy efficiently and at scale. Rewyud Editorial Thursday, July 9, 2026 In the rapidly evolving digital landscape of 2026, B2B companies are under increasing pressure to produce high-quality, engaging content at an unprecedented pace. From blog posts and whitepapers to sales emails and social media updates, the demand for compelling copy is insatiable. This is where AI writing tools have emerged as indispensable allies. Far from replacing human writers, these platforms act as powerful co-pilots, accelerating ideation, drafting, and optimization, allowing B2B marketers and content teams to scale their efforts, improve consistency, and maintain a competitive edge. This guide dives into the seven best AI writing tools that are proving most effective for B2B content creation today, breaking down their strengths, weaknesses, and ideal use cases. 1. Jasper AI (formerly jarvis). Jasper has established itself as a frontrunner in the AI writing space, particularly favored by B2B marketers for its versatility and advanced features. Powered by sophisticated language models, Jasper can generate long-form content, marketing copy, and a wide array of content types with remarkable coherence and creativity. * Pros: Excellent for long-form content (blogs, articles), robust template library for various marketing needs, Boss Mode offers enhanced control, integrates with Surfer SEO for optimization, supports multiple languages. * Cons: Can be expensive for individual users or small teams, requires significant input and guidance to produce truly unique content, occasional repetitive phrases if not carefully managed. * Best For: Marketing agencies, content teams, and B2B businesses needing to scale content production across various formats, especially those focused on SEO and long-form articles. 2. Copy.ai. Copy.ai is celebrated for its ease of use and extensive collection of templates, making it an excellent choice for businesses looking to quickly generate diverse types of marketing copy. Its intuitive interface allows users to produce content with minimal fuss. * Pros: Over 90 copywriting tools and templates (social media, product descriptions, emails, ad copy), very user-friendly interface, strong for idea generation and short-form content, good for non-writers. * Cons: Less adept at very long-form, complex content compared to Jasper, output quality can sometimes be generic without specific instructions. * Best For: Small to mid-sized B2B businesses, e-commerce marketers, and content creators needing to generate a high volume of diverse short-form marketing copy and social media content. 3. Surfer AI. While primarily an SEO optimization tool, Surfer AI integrates strong content generation capabilities, particularly for blog posts. Its AI-driven content outline and full article generation are designed to rank on Google by analyzing top-performing content. Surfer AI allows keyword research and content generation in one platform, ensuring the content is perfectly aligned with user intent and SERP best practices. * Pros: Deep SEO integration and optimization features, generates full articles based on SERP analysis, excellent for SEO-focused B2B blogs, helps with content structure and topic clusters. * Cons: Primarily focused on SEO content, less versatile for creative or short-form marketing copy, can be more expensive as a standalone tool. * Best For: SEO agencies, B2B content marketers, and businesses that prioritize ranking on Google and need to produce highly optimized, data-driven long-form content. 4. Writesonic. Writesonic offers a comprehensive suite of AI writing tools, from articles and blog posts to landing page copy and ad headlines. It boasts an easy-to-navigate interface and a
Brooks returning to Jasper to serve as defensive line coach. * by steve W stewart * jul 6, 2026 updated jul 6, 2026. Former Jasper football coach Thomas Brooks is returning to Jasper, and he'll serve as defensive line coach. Brooks resigned his position as head football coach in 2009 after leading the program for two years, and was replaced by Mike Bickham. Brooks had coached Jasper football several years prior before accepting an offer from Ozan High School in Beaumont where he stayed for approximately two years before going to John Tyler High School in Tyler.
Find jobs on Simplify and start your career today
Industries
Company Size
1,001-5,000
Company Stage
Series A
Total Funding
$125.1M
Headquarters
San Francisco, California
Founded
2020
Find jobs on Simplify and start your career today