Calcium+Company

Independent healthcare marketing with medical content

Manager, Media & Omnichannel Operations

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeNo salary listed

About the Job

Requirements

The role requires 3 to 5+ years of experience in marketing automation, customer relationship management operations, or media operations; healthcare or pharmaceutical experience is preferred.
Hands-on experience with platforms such as Salesforce Marketing Cloud, Customer.io, Braze, Veeva, or Adobe is required.
Candidates should be comfortable with HTML email, dynamic content, segmentation logic, and basic SQL.
Candidates should understand tags, pixels, tracking, and Google Tag Manager.
Experience building reports and dashboards in tools such as Looker Studio or Tableau, with strong Excel skills, is required.
Working knowledge of pharmaceutical requirements, including medical, legal, and regulatory review, important safety information, and consent management, is required.
The role requires attention to detail and organization.

Responsibilities

Build and deploy email journeys, personalized landing pages, and lifecycle programs in the marketing automation platform.
Set up segmentation, triggers, and next-best-action rules from activation plans.
Run quality assurance and launch checklists for every deployment, including links, rendering, data, and tracking.
Sync healthcare professional target lists, patient audiences, triggers, and suppression lists to customer relationship management and media platforms.
Support data pulls for audience sizing and target list updates.
Traffic campaigns across demand-side platforms and media partners, including tags, pixels, and creative specifications.
Assemble medically, legally, and regulatorily approved modular content into journeys and media, maintaining accurate versions, tagging, and important safety information.
Monitor pacing and delivery during campaigns and flag optimization opportunities to activation and media teams.
Apply consent, preference, and privacy requirements across every program.
Set up attribution and tracking for every launch across owned and paid channels.
Build and maintain real-time engagement and media reporting dashboards.
Prepare clean campaign data for prescription lift studies and media mix modeling with Analytics.
Maintain naming conventions, taxonomy, and data hygiene across programs.
Document standard operating procedures and quality assurance standards as the team grows.
Automate repeatable build, quality assurance, and reporting workflows.

Desired Qualifications

Healthcare or pharmaceutical experience is preferred.
Exposure to Campaign Manager 360, demand-side platforms, or social advertising platforms is a plus.
Exposure to attribution, prescription lift, or media mix model data inputs is a plus.
An interest in automation and artificial intelligence tools to improve operational speed and quality is desired.

JOB DESCRIPTION

Manager, Media & Omnichannel Operations

Department: Cobalt
Reports to: VP, Omnichannel Media
Location: New York, NY or Philadelphia, PA (Hybrid)
About Calcium+Company
Calcium+Company is a next-generation healthcare marketing agency that builds smarter brands through strategic clarity, creative excellence, and data-driven innovation. Cobalt, our technology and innovation division, brings data, AI, and analytics to every client engagement, and is building a modern omnichannel media practice across HCP and DTC.
Our approach follows five steps: Size, Target, Plan, Activate, Measure. We size the universe down to the addressable audience, build HCP and patient targets, plan omnichannel and media together, activate across DSPs and media partners, and measure what it drove, all the way to Rx lift.
Role Overview
The Manager, Media & Omnichannel Operations will plug in from day one to build, launch, and run the programs behind our live client work. This role owns the Activate and Measure steps in practice: deploying journeys and media, setting up tracking and attribution, and keeping every program accurate, compliant, and measurable.
This is a hands-on role for a detail-driven operator who loves building in marketing automation and media platforms, and wants to grow with a modern omnichannel team.
Key Job Responsibilities
(Duties may include, but are not limited to the following)
Journey Build & Deployment (Day One)

Build and deploy email journeys, personalized landing pages, and lifecycle programs in our marketing automation platform.
Set up segmentation, triggers, and next-best-action rules from activation plans.
Run QA and launch checklists for every deployment, including links, rendering, data, and tracking.

Target

Sync HCP target lists, patient audiences, triggers, and suppression lists to CRM and media platforms.
Support data pulls for audience sizing and target list updates.

Activate

Traffic campaigns across DSPs and media partners, including tags, pixels, and creative specs.
Assemble MLR-approved modular content into journeys and media, keeping versions, tagging, and ISI accurate.
Monitor pacing and delivery in flight and flag optimizations to the activation and media teams.
Ensure consent, preferences, and privacy requirements are applied across every program.

Measure

Set up attribution and tracking for every launch across owned and paid channels.
Build and maintain real-time engagement and media reporting dashboards.
Prepare clean campaign data for Rx lift studies and media mix modeling with Analytics.
Own naming conventions, taxonomy, and data hygiene across programs.

Process & Automation

Document SOPs and QA standards as the team grows.
Automate repeatable build, QA, and reporting workflows.

Qualifications

3 to 5+ years of experience in marketing automation, CRM operations, or media operations; healthcare or pharma preferred.
Hands-on with platforms such as Salesforce Marketing Cloud, Customer.io, Braze, Veeva, or Adobe.
Comfortable with HTML email, dynamic content, segmentation logic, and basic SQL.
Understanding of tags, pixels, tracking, and Google Tag Manager; exposure to Campaign Manager 360, DSPs, or social ad platforms is a plus.
Experience building reports and dashboards in tools such as Looker Studio or Tableau, with strong Excel skills.
Exposure to attribution, Rx lift, or media mix model data inputs is a plus.
Working knowledge of pharma requirements, including MLR, ISI, and consent management.
Detail-oriented, organized, and ready to plug in immediately on live programs.
Interest in automation and AI tools to make operations faster and smarter.

For U.S. Job Seekers, it is the policy of Calcium+Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
EOE/AA/M/D/V/F.

About the Company

Calcium+Company

Independent healthcare marketing with medical content

Calcium is a healthcare marketing agency that provides strategic and creative services, deep medical and scientific content expertise, and in-house digital capabilities. Its products are delivered through a full-service, independent agency model that combines big-agency talent with a nimble, bureaucracy-free structure to drive growth for brands. The work process centers on close, hands-on client service at senior levels, ensuring resources are focused where they can nourish a brand—whether launching a new product or growing an existing one. Calcium differentiates itself from competitors by offering high-level, senior-led attention without the typical agency overhead, backed by strong medical/scientific content capabilities and digital delivery in-house. The company’s goal is to deliver real market impact for clients and to grow Calcium as a trusted partner in healthcare marketing.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: New York City, New York
Founded: 2012

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