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The Cocktail

Digital Analytics Lead

Data AnalysisConfirmed live in the last 24 hours
Full-timeMadrid, SpainNo salary listed

About the Job

Requirements

  • At least 5 years of experience in digital analytics, preferably in consulting, agency, or complex environments with substantial client interaction.
  • Demonstrated experience leading end-to-end digital analytics projects, including strategy, technical implementation, reporting, analysis, and optimization.
  • Strong command of digital measurement ecosystems, including Google Analytics and/or Adobe Analytics, tag managers, data layers, tracking requirements, and visualization tools.
  • Ability to connect data, technology, product, marketing, and business needs and turn them into practical, high-impact solutions.
  • Experience serving as a senior point of contact for multiple accounts, building trust, managing expectations, and turning ambiguity into clear plans.
  • Experience preparing proposals, defining scope, designing solutions, and estimating effort.
  • Experience guiding or mentoring analytics professionals, with interest in supporting their development.
  • Ability to prepare presentations and reports for executive audiences.

Responsibilities

  • Serve as a senior trusted advisor to multiple clients and accounts, building confidence and turning loosely defined challenges into clear opportunities and action plans.
  • Identify client needs, anticipate risks and opportunities, manage expectations, and connect patterns across clients to improve analytics solutions.
  • Contribute to proposals and new business opportunities, from framing the challenge and defining the approach through effort estimation and communicating the solution's value.
  • Advance the technical development of Digital Analytics through quality standards, best practices, methodologies, and new ways of working.
  • Guide and support analytics professionals to raise technical capability and foster autonomy and impact.
  • Provide cross-functional technical guidance and ensure solutions are consistent, scalable, and high quality.
  • Lead digital analytics strategies for complex clients, translating business challenges into measurement frameworks, KPIs, use cases, and activation roadmaps.
  • Direct projects across the full data lifecycle, including measurement strategy, tracking requirements, tagging, data collection and ingestion, reporting, dashboards, and insight generation.
  • Translate business, product, and marketing objectives into actionable KPIs and clear recommendations for decision-making.
  • Define new metrics, data collection opportunities, and analytical solutions that are viable, relevant, and well implemented.
  • Conduct in-depth analyses and data audits to identify root causes, assess quality and reliability, and define improvement plans.
  • Serve as a digital measurement specialist for web and app assets, digital products, conversion rate optimization, and multichannel marketing campaigns.
  • Participate directly in projects as needed, balancing execution with strategic and leadership responsibilities.
  • Use and guide the use of Google Analytics and/or Adobe Analytics, tag managers, Looker Studio, Power BI, and client-specific tools.

Desired Qualifications

  • Experience in consulting, agency, or complex environments with substantial client interaction is preferred.

About the Company

The Cocktail

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Madrid, Spain
Founded
2003

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