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Weis creates ai-focused director role among 3 promotions. Share via: Weis Markets has promoted John Cooper to director of strategic initiatives, a role in which he will lead efforts to advance enterprise transformation through the strategic use of artificial intelligence, data and digital technologies. His promotion is one of three director-level moves the Mid-Atlantic grocer announced in its fresh merchandising, advertising/marketing and information technology departments. Cooper, who will also continue to oversee the company's vendor management team, most recently served as senior manager of vendor relations, a position he held since 2019. He reports to Greg Zeh, SVP and chief information officer. Private brands, deli also gain new directors. Tom Domaracki has been promoted to director of private brands, responsible for new product development and day-to-day management of the company's 6,500-item private brand program, including Weis Quality, Weis By Nature and Weis Organics products. He most recently served as senior manager of the dairy category, a position he held since 2014. He earned a bachelor's degree in marketing from Penn State University, completed the Food Executive Program at Cornell University and reports to Maria Rizzo, VP of advertising and marketing. Rob Dacko has been promoted to director of deli and prepared foods. He joined Weis Markets in 2015 and has held various foodservice and deli merchandising positions, most recently category manager for deli and prepared foods. Earlier in his career, he worked as a chef in Harrisburg, State College and Philadelphia, where he helped open Butcher and Singer, a steakhouse operated by Starr Restaurants. A graduate of the Culinary Institute of America in Hyde Park, New York, he reports to Doug Becker, VP of fresh merchandising. Founded in 1912, Sunbury, Pennsylvania-based Weis Markets operates 202 stores in Pennsylvania, Maryland, Delaware, New Jersey, New York, West Virginia and Virginia. For more Weis Markets news, view its Weis Markets news page. The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967,... More by Shelby Team

Weis Markets promotes three to director roles. Weis Markets has promoted three executives to director-level roles overseeing private brands, deli and prepared foods, and strategic initiatives. September 28, 2026. 12:26 PM SUNBURY, Pa. - Weis Markets has promoted three executives to director-level roles across its private brands, fresh merchandising and information technology operations. Tom Domaracki has been promoted to director of private brands, overseeing new product development and the day-to-day management of Weis Markets' 6,500-item private brand portfolio, including Weis Quality, Weis By Nature and Weis Organics. Domaracki most recently served as senior manager of the dairy category, a position he held since 2014. He holds a bachelor's degree in marketing from Penn State University and completed Cornell University's Food Executive Program. He reports to Maria Rizzo, vice president of advertising and marketing. Rob Dacko has been promoted to director of deli and prepared foods. He joined Weis Markets in 2015 and has held several food service and deli merchandising positions, most recently serving as category manager for deli and prepared foods. Earlier in his career, Dacko worked as a chef in Harrisburg, State College and Philadelphia, including helping open Butcher and Singer, a steakhouse operated by Starr Restaurants. He earned a culinary arts degree from the Culinary Institute of America and reports to Doug Becker, vice president of fresh merchandising. John Cooper has been promoted to director of strategic initiatives. In the role, he will lead efforts to advance enterprise transformation through the use of artificial intelligence, data and digital technologies while continuing to oversee the retailer's vendor management team. Cooper most recently served as senior manager of vendor relations, a position he held since 2019. He reports to Greg Zeh, senior vice president and chief information officer. Weis Markets operates 202 stores across Pennsylvania, Maryland, Delaware, New Jersey, New York, West Virginia and Virginia.