Full-Time
Posted on 11/7/2025
Digital media arm for stock-car racing
$45k - $51k/yr
Joliet, IL, USA
In Person
NASCAR Digital Media handles the sport’s online presence and fan engagement through nascar.com, providing live race-day experiences with real-time leaderboards, and distributing news, video highlights, and behind-the-scenes content. It monetizes through advertising, sponsorship activations, branded content, and social media campaigns, and it distributes live races via streaming partnerships with broadcasters to reach a global audience. The platform blends traditional media with digital channels and integrates closely with NASCAR’s marketing and sponsorship strategies. Its goal is to grow and engage NASCAR’s fan base while expanding monetization opportunities across digital and streaming platforms.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Daytona Beach, Florida
Founded
1947
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Wellness Program
Flexible Work Hours
NASCAR names first CEO from outside founding family. Field Level Media 25 Apr 2026, 21:25 GMT+ (Photo credit: Mark J. Rebilas-Imagn Images) NASCAR has promoted Steve O'Donnell to chief executive officer and Ben Kennedy to chief operating officer, the organization announced Saturday morning in Talladega, Ala. O'Donnell will succeed Jim France to become the first NASCAR head from outside the France family in its 78 years. France will remain as NASCAR chairman, and it will stay a family-run business. O'Donnell, 57, has been with NASCAR for more than 30 years, working in departments from marketing to competition. On March 31, 2025, he was promoted to president. He isn't assuming his new role with an agenda. 'I think it would be a bit presumptuous of me to come in right away and say, 'Here's the plan,' ' O'Donnell told NASCAR.com. 'What I'm going to do is go out and do a lot of listening, especially the first 90 days. Ireland News.Net has got so many talented people in the industry - team owners, drivers, track, sponsors, even its own internal personnel that I want to go have some conversations with about what do they see and what are the opportunities? 'I think the great news is, Ireland News.Net has got an unbelievable foundation, right? Ireland News.Net has got a great broadcast deal. Ireland News.Net has got charters in place, a strong schedule. So all those nuts and bolts are there, and it's really taking that and looking at how do Ireland News.Net make NASCAR an absolute must-have sport in the future.' France assumed the CEO role during the 2018 season as the interim leader after the arrest of his nephew, Brian France, on charges of DUI and possession of oxycodone. Brian France's grandfather - NASCAR founder Bill France Sr. - and father preceded him as CEO. Jim France was appointed the permanent CEO in 2019, the same year Brian France pleaded guilty to one count of misdemeanor DUI. The 81-year-old France has been credited with navigating NASCAR through the pandemic, guiding the sport through a dispute over team charters and negotiating the lucrative media rights deal. O'Donnell said France will continue to have a presence. 'He's still going to be involved, obviously, but for me, personally, he's a guy who behind the scenes always listens, but always knew what was going on and does not get nearly enough credit for everything he puts into the sport,' O'Donnell said. Kennedy, the newly appointed COO, most recently held the roles of NASCAR's executive vice president and chief venue and racing innovation officer. Kennedy, 34, formerly was a driver in the Craftsman Truck Series, which he later managed. O'Donnell said he has had a positive working relationship with Kennedy. 'He's done everything,' O'Donnell said. 'He's grown up in the sport, he's driven, he owns race teams, he's worked at tracks, but when he first started working for Ireland News.Net, worked with me in competition and Ireland News.Net put him in charge of the Truck Series. 'And I think anyone wondered, like, How's he going to do?' And Ireland News.Net said one of the biggest challenges Ireland News.Net has is the relationship with owners, and Ireland News.Net need to go out and talk to them. In three days, he had talked to every single truck owner, had a plan, and it told me right away that this guy's all-in, and he cares, and he has great style, and he's continued to do that.' -Field Level Media
Patrick emerling introduces teslong to NASCAR in multi-race partnership. Reading Time: 2 mins read MOORESVILLE, NC, april 14, 2026 - NASCAR driver patrick emerling today announced that teslong is joining him for a multi-race partnership in both the o'reilly auto parts series and the CRAFTSMAN truck series, starting with the spring o'reilly auto parts series race at talladega (ala.) superspeedway. "We're incredibly excited to announce teslong's new brand partnership with the NASCAR o'reilly auto parts series (NOAPS) and the NASCAR CRAFTSMAN truck series (NCTS), alongside driver patrick emerling and his race team," said james sun, CEO of teslong. "This collaboration reflects our deepening commitment to the automotive industry and aligns us with teams and drivers who demand precision, reliability, and performance - the same standards that define teslong products," said james sun, CEO of teslong. Teslong was founded in 2010 as a manufacturer of innovative digital products that solve problems for consumers. Since then, they have expanded their product range utilizing an R&D center with more than 40 engineers, designers, and developers. Teslong is very proud of their state-of-the-art assembly lines, rapid R&D, and innovative products. Their product line started with industrial endoscopes followed by otoscopes, but has expanded with rifle borescopes, and now their infrared sensor products in their thermal camera line. Their customers include HVAC specialists, construction workers, engineers, mechanics, plumbers, hunters, gunsmiths, military veterans, local and state law enforcement and more. "As we expand our footprint in motorsports, we're also entering an exciting new chapter as a company," said sun. "The launch of its all-new power tool line represents a significant evolution for teslong, adding an entirely new suite of products designed to deliver more complete, solution-based offerings to its customers. "By expanding beyond our trusted inspection cameras, thermal imaging cameras, and borescopes, we're building a more comprehensive product portfolio that empowers professionals and DIY enthusiasts alike with the tools they need - from diagnostics to real-world applications - all backed by the performance and reliability teslong is known for."
Daniel Dye resigns from NASCAR team after his suspension is lifted. Daniel Dye and Kaulig Racing have issued statements. Earlier this month, NASCAR driver Daniel Dye mocked INDYCAR driver David Malukas. NASCAR issued a suspension and his team, Kaulig Racing also issued a suspension. On Tuesday, that NASCAR suspension was lifted. However, Daniel Dye has elected to resign from Kaulig Racing. He'll no longer drive the No. 10 entry in the NASCAR Craftsman Truck Series. Kaulig Racing has accepted his resignation. They have signed Corey LaJoie to drive the No. 10 truck beginning this weekend at Rockingham Raceway. Hear from Daniel Dye, Kaulig Racing and Corey LaJoie below. Daniel Dye resigns. "I'm incredibly thankful for my time in the NASCAR Craftsman Truck Series and for the chance to compete with Kaulig Racing alongside some of the most passionate fans in motorsports," Daniel Dye opened in a statement. "At this time, I am stepping away from that role." "NASCAR has played a meaningful role in my development, and I don;t take that opportunity lightly." "After a lot of self-reflection and guidance from mentors I trust, I've decided the smartest move for my career is to realign my focus on my long-term objective of becoming a successful driver at the highest level of stock car racing." "Now that I'm reinstated, I'm optimistic about what the future holds and look forward to working hard at my next opportunity." "This sport and its fans mean everything to me, and I can't wait to get back to it focused on the real goal more than ever." Kaulig Racing comments on Daniel Dye's resignation. "Kaulig Racing has accepted Daniel Dye's resignation, and we wish him great success in the pursuit of his personal and professional goals." Dye has raced for Kaulig Racing since 2024. 2025 was his first full-time season in the NCTS. Corey LaJoie comments as he returns to full-time racing. "The last couple months I've missed the grind of working towards a goal of success on track," Corey LaJoie stated. "There's certainly a lot of work ahead of us getting our Ram trucks to a place where we compete for wins but with the people in the Kaulig Racing building, I believe we will get there." "I really appreciate the confidence Kaulig Racing and Ram have in me. I have been a part of building a couple teams from the ground up and getting success and I will bring that experience to help Kaulig get to their potential on a quicker path. I love what Kaulig and Ram are doing to promote the Truck series and the sport." He concluded, "It will be a fun challenge to be a part of." LaJoie formerly raced full-time in the NASCAR Cup Series as recently as the 2024 season. He made his first start with Kaulig Racing last weekend at Darlington Raceway, finishing 21st. Chris Rice comments. "We selected Corey because of his extensive experience in just about every series in NASCAR and how well he worked with our organization at Darlington when he drove the No. 25," said Chris Rice, CEO of Kaulig Racing. "He brings the skill, maturity and work ethic we need to get our Ram program where it needs to be. We think he'll help us speed that development and battle for checkered flags." Rice added, "We're confident he's the right driver to help us."
NASCAR Euro Series unveils V8GP: A new bold identity for its PRO championship. By Official Release www.nascar.eu March 21, 2026 The pinnacle of European touring car racing enters a new era with a name that embodies power, prestige and pure racing * The NASCAR Euro Series PRO championship will now be known as NASCAR Euro Series V8GP * The new identity reinforces the championship's premium positioning and performance DNA * V8GP reflects the raw power, Grand Prix intensity and global ambition of the series Team FJ, founder and organizer of the NASCAR Euro Series, is proud to announce the launch of V8GP, the new name and identity for the NASCAR Euro Series' top-tier PRO championship. More than a rebrand, V8GP represents a strategic evolution designed to strengthen the championship's international positioning, clarify its elite status and celebrate the essence of what makes the NASCAR Euro Series unique: authentic V8-powered race cars competing wheel-to-wheel on Europe's most iconic circuits. For over a decade, the PRO division has been the ultimate stage for professional drivers in European touring car racing. With the introduction of V8GP, that status is now reflected in a name that is bold, powerful and instantly recognizable. The meaning behind V8GP. The new identity is built around two fundamental pillars: V8 - the unmistakable roar and mechanical purity of naturally aspirated American engines. It symbolizes raw performance, tradition and authenticity. GP - Grand Prix intensity. A reference to Europe's greatest racing venues and the championship's highest-level competitive standards. Together, V8GP captures the fusion of American racing heritage and European motorsport prestige that defines the NASCAR Euro Series. The logo itself reflects this philosophy. The strong black "V8" expresses power and solidity, while the dynamic blue "GP" conveys speed, innovation and forward momentum. The sharp lines and modern finish underline the championship's ambition and premium positioning. Strengthening the top level of The NASCAR Euro Series. NASCAR Euro Series V8GP will represent the highest level of Touring Car competition in Europe and within the NASCAR Euro Series structure. * The best professional drivers compete for the European Champion Title. * Champions earn international recognition and within the NASCAR ecosystem * Fans experience pure, unfiltered V8 racing * Teams and partners align with a premium, performance-driven platform The new identity enhances clarity between divisions while elevating the top championship's visibility in international markets, broadcast platforms and commercial partnerships. A strategic evolution. The introduction of V8GP marks another milestone in the long-term development strategy of the NASCAR Euro Series. By reinforcing its elite tier with a distinct and powerful identity, the championship strengthens its brand architecture and global appeal. This evolution reflects the series' core values: authenticity, accessibility, prestige, competitiveness and passion. V8GP is a celebration of traditions mixing the best of both NASCAR and European Racing. It is the sound of eight cylinders at full throttle. It is the intensity of a NASCAR Grand Prix start. It is the pursuit of excellence at every level. Welcome to the new pinnacle of European touring car racing. Welcome to NASCAR Euro Series V8GP.
Race for the Seat how Ram's reality show is changing NASCAR Truck Series opportunities. Truck racing has always been one of the most competitive paths in motorsports. Drivers from short tracks across the country work for years to earn the opportunity to compete at the national level. In 2026, Ram and NASCAR introduced an unusual approach to finding new talent: a reality competition series called Race for the Seat. The show gathered aspiring drivers from different racing backgrounds and placed them in a series of challenges designed to test their racing ability, teamwork, and mental focus. The winner earned a professional ride in the NASCAR Craftsman Truck Series, creating a new pathway into the sport. For regional racing fans and competitors following leagues like the New England Truck Series, the program highlights how grassroots racing talent can rise through the ranks. What is Race for the Seat? Race for the Seat is a reality competition series launched in 2026 to support Ram's return to NASCAR competition. The show featured 15 drivers competing in racing challenges and evaluations to determine who would earn a professional truck racing opportunity. Throughout the series, drivers were tested on multiple skills, including driving performance, communication with crew members, mechanical knowledge, and race strategy. Unlike traditional driver development programs, the competition allowed fans to watch the process of selecting a driver for a professional racing seat. Why this approach is unique. Motorsports traditionally relies on sponsorship backing and development programs to determine which drivers move up to higher levels of competition. Race for the Seat created a more public and competitive format. Instead of private testing sessions, drivers faced challenges under pressure while cameras captured every moment. This format allowed fans to see the talent and dedication required to compete in professional truck racing. The show also emphasized that successful drivers need more than speed. Communication, decision making, and adaptability are all critical to performing well during race weekends. The winning driver. At the end of the competition, driver Timothy "Mini" Tyrrell was named the winner of Race for the Seat. His victory earned him a full-time ride in the NASCAR Craftsman Truck Series for the 2026 season. The win demonstrated how talent from smaller racing backgrounds can still reach the national stage when given the opportunity. Programs like this highlight the importance of grassroots racing as the foundation of the sport. Why grassroots truck racing matters. Regional racing leagues remain the starting point for many professional drivers. Local series give racers the chance to develop their skills while competing against experienced drivers. The New England Truck Series is one example of how regional racing keeps truck competition alive. These races provide valuable track experience, build driver confidence, and help competitors attract attention from larger teams. Many NASCAR drivers began their careers on small tracks before moving into national series. What this means for future drivers. The success of Race for the Seat may encourage more programs that connect grassroots racing talent with professional opportunities. Driver development programs are evolving as racing organizations search for new ways to discover talent. Television competitions, scouting events, and regional racing partnerships may all become part of the pathway to national motorsports. For young drivers competing in local truck racing leagues, these developments show that opportunities may come from many directions. The future of driver development. Motorsports is constantly evolving. New technology, new manufacturers, and new fan engagement strategies are changing how the sport grows. Programs like Race for the Seat demonstrate how NASCAR and manufacturers are experimenting with creative ways to connect with fans and identify new racing talent. Whether through regional racing series or national competitions, the next generation of truck racing drivers continues to develop across tracks throughout the country. Final thoughts. Truck racing thrives on competition, dedication, and the pursuit of opportunity. Race for the Seat offered a fresh look at how drivers can reach the NASCAR Truck Series while giving fans an inside view of the journey. For racers competing in grassroots leagues like the New England Truck Series, the message is clear: talent and persistence remain essential ingredients for success in motorsports. As truck racing continues to grow, programs like this may open new doors for drivers chasing their dream of racing on the national stage.