General Information

Location:

US-AZ - Phoenix

Position Type:

Full Time

Virtual Eligible:

Yes

Ref #:

7645

Description and Requirements

At the University of Phoenix, we are committed to the future of work by providing a fully remote, work-from-home environment. This strategy enables us to attract top talent nationwide. Are you looking for a rewarding and fulfilling position that offers challenging work and the opportunity to make a significant impact while collaborating with a team of fun, innovative individuals? Would you prefer to work with an organization that positively contributes to the world? If so, we would love to hear from you!

Are you searching for a rewarding, fulfilling position that offers challenging work and the ability to make a big impact while working side-by-side with a team of fun, innovative people? Ideally, would you like this position to be with an organization that makes a positive contribution to the world? If so…we would love to hear from you!

About Us

University of Phoenix is a leading higher education institution founded in 1976 by Dr. John Sperling. Our mission is to improve the lives of our students, their families and future generations through higher education. Our values (which hopefully you share) are: Brave. Honest. Focused.

Our University values and embraces all team members and their unique perspectives. We fundamentally believe in fostering an environment which deeply respects, celebrates, and actively encourages a diverse workforce. We are committed to hiring – and learning from – those who share our passion to help others achieve their educational aspirations.

We offer excellent benefits, an effective recognition program, and outstanding learning and development tools, including tuition vouchers for employees and their qualified family members.

About the Position

The Senior Director, Digital and AI Analytics leads the University's digital analytics strategy, focusing on how AI-driven changes in search, customer behavior, and the digital landscape impact acquisition, conversion, and business performance. The individual directs complex analytical investigations, identifies emerging risks and growth opportunities, and translates insights into actionable recommendations to inform executive decision-making. The individual leads and develops the digital analytics team, establishes strategic priorities, and builds analytical capabilities to drive business performance and growth.

What You'll Do

1. Evaluate the impact of artificial intelligence on search, digital discovery, customer engagement, and acquisition. Analyze changes in search visibility, competitive positioning, consumer behavior, and conversion to identify emerging trends and implications for business performance.

2. Lead the University's digital analytics function, and the strategic priorities, measurement frameworks, and analytical roadmap, with an emphasis on understanding the impact of artificial intelligence on customer behavior and business performance.

3. Lead complex analytical investigations to identify performance drivers, quantify business impact, assess potential outcomes, and recommend strategies to address declining performance or capitalize on growth opportunities.

4. Develop and present strategic insights, business cases, and actionable recommendations related to completed analytical investigations to inform executive leadership decisions regarding investment priorities, marketing strategies, and business decisions.

5. Direct analysis of the end-to-end digital customer journey, from initial discovery and engagement through conversion and downstream business outcomes. Identify opportunities to improve marketing effectiveness, customer experience, and acquisition performance.

6. Apply advanced analytical methodologies, including attribution, experimentation, predictive analytics, and behavioral analysis, to assess marketing effectiveness, identify performance drivers, and evaluate potential business outcomes.

7. Partner with Marketing, Product, Data Science, and technology teams to determine analytical requirements, strengthen data foundations, and develop scalable measurement and analytical capabilities.

8. Establish analytical standards, performance measures, and reporting practices for the digital analytics function that ensure consistent, reliable insights. Oversee digital analytics platforms, tools, and external partners to support business and measurement requirements.

9. Select, mentor, coach, and evaluate staff; establish and monitor employee performance objectives; conduct performance discussions and regular check-ins; and provide coaching, development, and corrective action, as appropriate.

10. Perform other duties as required or apparent.

Supervisory Responsibilities

Directly supervises analytics professionals and may oversee external analytical and technology

Minimum Education and Related Work Experience

• Master’s degree in Analytics, Data Science, Statistics, Marketing, Business, Computer Science, or a related field.

• Ten (10) years of progressive experience in digital, marketing, customer, or business analytics, including experience leading analytical teams and complex cross-functional initiatives.

• An equivalent combination of education and experience may be considered

Additional Qualifications

• Extensive knowledge of digital and web analytics, search engine optimization (SEO), search engine marketing (SEM), digital conversion funnels, customer journey analytics, and conversion optimization.

• Strong understanding of traditional and artificial intelligence-driven search, including emerging discovery channels, competitive visibility, consumer behavior, and implications for customer acquisition.

• Advanced analytical capabilities in funnel and behavioral analysis, experimentation, attribution, correlation, incrementality, and predictive analytics.

• Strong hands-on expertise with Adobe Analytics, Adobe Customer Journey Analytics, and/or Google Analytics, along with business intelligence and data visualization tools.

• Working knowledge of structured query language (SQL), artificial intelligence, machine learning, and large language model (LLM) applications in analytics.

• Demonstrated experience building or transforming analytics functions, including establishing organizational structures, measurement frameworks, operating practices, and scalable analytical capabilities that support strategic business decisions.

• Demonstrated ability to independently conduct complex analyses, identify and quantify business risks and opportunities, and translate findings into strategic recommendations that influence executive-level decisions.

#LI-Remote

University of Phoenix is an equal opportunity employer.

If you are an active-duty military member seeking employment when off-duty, compliance with Department of Defense Joint Ethics Regulation, 5500-7-R, is required prior to starting employment with University of Phoenix. You are advised to contact your base Judge Advocate General to seek such approval and answer any questions.

Pay Range

The annual pay range for this position is $133,500 (minimum), $209,800 (midpoint), and $286,100 (maximum).*

*Typical hiring range is between the minimum and midpoint of the above pay range. Actual starting base pay may vary based on factors such as education, experience, skills, location and budget. Compensation above the midpoint is generally associated with experienced, long-tenured employees who have demonstrated sustained performance and expertise in the role.

Individuals in this role are eligible for:

Annual Bonus Award
Annual Equity Award
Participation in the Deferred Compensation Plan

Your work is critical to helping adult learners achieve their dreams, and we’re committed to rewarding you for your efforts. We offer a competitive, comprehensive total rewards package designed to help you achieve your health, financial, educational and work-life balance goals.

Full-time employees are eligible for:

Medical, dental and vision plans; Flexible Spending Accounts; Health Savings Accounts; Life and Disability insurance; and our Wellness incentive program;
Competitive 401(k) employer match;
Substantial tuition discount for you and eligible dependents; and,
A generous time off package, including paid vacation, sick time and company holidays.*

*For more details around paid time off benefits, please click here.

Application Deadline is 11/30/2026.

The University does not discriminate in its employment practices or in its educational programs or activities on the basis of sex/gender. Sexual harassment, sexual assault, dating and domestic violence, and stalking are forms of sex discrimination, which are prohibited under Title IX of the Education Amendments of 1972 and by University policy. Reports of misconduct, questions regarding Title IX, and concerns about noncompliance should be directed to the Title IX Coordinator:

Kelly Hermann, Vice President, Accessibility & Student Affairs

4035 S. Riverpoint Parkway

Phoenix, AZ 85040

[email protected]

602-387-9936 office / 480-749-5515 mobile

For a complete copy of the University’s Equal Opportunity, Harassment and Nondiscrimination Policy and additional information on Title IX, please click the Title IX Information link at the bottom of the page.

Apply now

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University of Phoenix

Senior Director, Digital and AI Analytics

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Description and Requirements

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University of Phoenix

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