Director of Acquisition
Trafilea
Director of Acquisition
Trafilea
AI-powered platform scaling women's brands
Shapermint is one of North America’s leading DTC shapewear and intimates brands, trusted by millions of women for its comfort-first designs, inclusive fit, and empowering mission.
Built on a powerful performance engine, Shapermint scales through rapid experimentation, AI driven execution, and a relentless focus on profitable growth.
We operate across the US, Canada, and international markets - and we run one of the most advanced creative and media performance systems in the DTC space.
Our philosophy is simple: test fast, learn faster, and scale what works - with ownership, speed, and excellence.
One of North America’s top shapewear brands, trusted by millions.
Strong presence in the U.S. and Canada, with international eCommerce reach across the U.K., Europe, and Australia.
Expanding into U.S. retail and major marketplaces like Amazon with our best-selling products.
Powerful performance engine driving multi–six-figure daily ad spend.
Deep investment in AI, UGC, and rapid creative testing.
Fully remote, competitive salary, and the chance to impact a leading DTC brand.
We’re hiring a Director of Acquisition to lead end-to-end customer growth for a $500M+ DTC brand with over $100M in annual media spend. This role owns performance across paid, owned, and organic channels, driving efficient scaling while hitting CAC targets.
By combining strong creative strategy, funnel optimization, and media leadership (budget allocation, attribution, and testing), this person will ensure profitable growth and long-term customer value.
Own acquisition strategy and execution across paid, owned, and organic channels, with Meta as the primary channel and others supporting scale
Budget allocation across $100M+ annual paid media spend with clear performance accountability.
Creative strategy that drives sales for individual products and bundles.
Use of AI tools across creative, media, and funnel to improve testing velocity and decision making.
Funnel performance management (ad → landing page → offer → CRO tests).
Testing frameworks to measure incrementality and true contribution.
Leadership of a team of Growth Managers across media, creative, and funnel.
Your responsibility is clear: Drive sustainable, profitable customer growth.
Trafilea builds and scales category-defining consumer brands in women’s intimates, beauty, and wellness for the U.S. market, using AI, advanced analytics, and proprietary technology paired with strong marketing execution. It works by applying data-driven insights and internal tech to spot trends, create brands, and drive growth, with a remote team of marketers, technologists, and data specialists running multi-channel campaigns and ongoing optimization. Trafilea stands out by combining AI-driven insights, exclusive platform tech, and high-caliber marketing to manage and grow multiple brands across categories, rather than focusing on a single product. Its goal is to build and grow category-defining brands in women’s intimates, beauty, and wellness in the U.S., using data, technology, and marketing to change how consumers discover and buy these products.
Explore more opportunities at Trafilea