Simplify Logo

Full-Time

Graphic Designer-Paid Ad

Posted on 7/18/2024

Alo Yoga

Alo Yoga

1,001-5,000 employees

Sells high-quality yoga wear and accessories

Healthcare
Consumer Goods

Compensation Overview

$75k - $80kAnnually

+ Performance Bonuses + Long-term Incentives

Entry

Culver City, CA, USA

Category
Graphic Design
Motion Graphics
Art, Graphics & Animation
Required Skills
Communications
Adobe Creative Suite
Adobe Photoshop
Adobe After Effects
Figma
Graphic Design
Requirements
  • Bachelor's degree in graphic design, visual arts, or a related field
  • Proven experience as a digital designer with a portfolio of strong paid advertising work
  • Proficiency in design and motion graphics software: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.), Figma
  • Strong understanding of typography, color theory, and layout principles
  • Excellent communication and interpersonal skills
Responsibilities
  • Developing visual concepts, graphics, and layouts for digital advertising campaigns
  • Collaborating with cross-functional stakeholders to understand project requirements and objectives
  • Presenting design concepts and ideas to internal teams, and incorporating feedback into final designs
  • Ensuring that all designs meet the Alo standard and align with project briefs and brand guidelines
  • Staying up-to-date with the latest design trends and strategies, integrating new resources/techniques where needed
  • Experience with motion graphics is a strong plus

Alo Yoga offers high-quality yoga wear and accessories, focusing on stylish and functional activewear for yoga enthusiasts and fitness lovers. The company sells directly to consumers through its website, allowing for better control over branding and pricing. Alo Yoga stands out by featuring products often worn by celebrities, promoting a lifestyle that integrates yoga into everyday life. Their goal is to enhance customer satisfaction and loyalty through diverse product offerings and a fresh market strategy.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

29%

1 year growth

29%

2 year growth

29%
Simplify Jobs

Simplify's Take

What believers are saying

  • Alo Yoga's frequent new arrivals and high-profile collaborations keep the brand fresh and relevant, driving continuous customer interest.
  • The partnership with Reshop for instant refunds enhances customer satisfaction and encourages repeat purchases.
  • Expanding physical presence in key international markets like the UK, Israel, and UAE indicates strong growth potential and brand recognition.

What critics are saying

  • The highly competitive athleisure market requires Alo Yoga to continuously innovate to maintain its edge.
  • Dependence on celebrity endorsements could backfire if associated celebrities face public backlash.

What makes Alo Yoga unique

  • Alo Yoga's direct-to-consumer model allows for greater control over brand experience and pricing, unlike competitors who rely on traditional retail channels.
  • Celebrity endorsements from figures like Kendall and Kylie Jenner significantly boost Alo Yoga's brand appeal and marketability.
  • The company's emphasis on integrating yoga into everyday life broadens its customer base beyond just fitness enthusiasts.
INACTIVE