Product Marketing Manager @ Bright Horizons

Primary Purpose

Communicate the value of Bright Horizons’ early education and care programs, through the development of strategic revenue-driving marketing initiatives. An ideal candidate should be highly motivated and passionate about creating opportunities for families to be users of Bright Horizons’ childcare and education benefits. This individual will develop a broad range of product marketing strategies and initiatives that drive benefit utilization and measurable growth of the family solutions product portfolio.

This is a Remote position available in the United States.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

Essential Functions/Responsibilities

Develop comprehensive multi-channel marketing strategies to grow enrollment and revenue for our childcare and preschool business.
Conduct market research and competitive analysis to inform product positioning and differentiation.
Develop compelling messaging and positioning for our childcare and preschool programs across channels, assets, and campaigns.
Collaborate with the product team to develop go-to-market plans to launch new features/updates/products that impact the enhancement of consumer experience/enrollment growth.
Track and analyze key metrics to measure the impact and success of marketing campaigns.
Stay updated on industry trends and market dynamics and provide actionable insights to inform product roadmap and business strategy.

Minimum Qualifications:

Bachelor's degree in Marketing
- In lieu of a degree an additional 5 years of experience may be considered
5 years in Marketing (preferably in the early education/childcare/preschool industry)

Preferred Qualifications:

Proven experience in marketing, preferably in the childcare or education industry.
Work autonomously and consult with necessary parties on key decisions.
Experience developing product collateral and messaging that directly supports marketing campaigns and go-to-market initiatives
Adept at managing tight timelines, competing priorities, and projects that span multiple departments
Ability to cultivate strong relationships internally and externally, including client organizations and partner teams
Demonstrated success in developing campaigns that measurably generate interest in a product or service
Strong verbal and written communication skills
Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Be part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We’re changing the world of work and family, and it starts with you. At Bright Horizons, you’re the difference.

Compensation:

The annual salary for this position is between $84,000-$96,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Also, depending on hire date and subject to applicable eligibility requirements and accrual schedules, new employees in this role receive up to: 9 paid holidays annually; 40 hours of sick time per year based on full-time schedule, and 80 hours of vacation time per year based on full-time schedule (vacation time may be used for sick leave purposes under any applicable state or local sick or safe time law).

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

· Medical, dental, and vision insurance

· Paid vacation, sick, holiday, and parental bonding leave

· 401(k) retirement plan

· Long-term and short-term disability insurance

· Life insurance

· Money-saving discounts and financial planning tools

· Tuition assistance and education coaching

· Caregiving support and resources for the children and adults in your family

· Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness

Deadline to apply: This position is anticipated to remain open until 10/3/26

Life at Bright Horizons:

At Bright Horizons, you’re more than your job title — you’re the difference. Whether you’re nurturing a child’s first steps or supporting the systems behind the scenes, your work creates real impact. We’re a community that celebrates individuality, invests in your growth, and supports your whole self. Because when you thrive, so do the children, families, and clients we serve. Join us and help build a brighter future — for yourself and for others.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or [email protected]. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

About the company

Bright Horizons provides employer-sponsored child care and early education services through a network of dedicated centers. The company works by partnering directly with corporations to build and manage on-site or nearby facilities where employees can enroll their children in structured learning programs. Unlike traditional independent daycares, Bright Horizons focuses on large-scale business partnerships and integrated family solutions to help companies support their workforce. Its goal is to provide working families with reliable, high-quality care while helping employers attract and retain talent.

Company Size

10,001+

Company Stage

IPO

Headquarters

Newton, MA

Founded

1986

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Simplify's Take

What believers are saying

Second-quarter 2026 revenue rose 7% to $779 million, led by backup care.
Backup care revenue climbed 19% in Q2 2026, supporting margins and cash flow.
Workday partner status on August 31, 2026 broadens distribution inside major enterprise software.

What critics are saying

Bright Horizons expects 45-50 2026 center closures, signaling shrinking full-service footprint.
February 2026 securities-fraud investigations intensified after impairment charges and a 18.25% stock drop.
If employer demand shifts to cheaper digital benefits, BFAM's center network loses relevance.

What makes Bright Horizons unique

Employer-sponsored backup care and on-site centers embed BFAM inside corporate HR budgets.
Workday Wellness integration, announced August 31, 2026, reduces enrollment friction for employers.
Decades of operating experience across the U.S., U.K., Netherlands, Australia, and India.

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Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
Professional Development Budget
Health Savings Account/Flexible Spending Account

Growth & Insights and Company News

6 month growth

1 year growth

2 year growth

Yahoo Finance

Nov 1st, 2026

Bright Horizons cuts 2026 guidance to $3.07B as UK and Australia enrolment weakens

Bright Horizons met Wall Street's revenue expectations in the third quarter, with sales up 4.8% year on year to $841.5 million. Adjusted earnings of $1.80 per share beat estimates by 2.4%, but the child care company cut its full-year outlook. It lowered its revenue guidance to $3.07 billion at the midpoint from $3.1 billion, and its adjusted earnings guidance to $5.01 per share, down 1.9%. The shares trade at $55.88, down from $67 before the results. Weak enrolment in full service care hurt results, especially in the UK, where a regulator's notice forced tighter safeguarding oversight, and in Australia, where the industry has too much capacity. Chief executive Stephen Kramer said new family starts this fall were softer than expected. Back-Up Care revenue grew 13%. The company closed 11 centres in the quarter.

Yahoo Finance

Oct 30th, 2026

Bright Horizons shares sink 17% as UK regulator notice and $294M impairment force guidance cut

Bright Horizons shares fell 17% after the child care provider cut its 2026 outlook to about $3.07 billion in revenue and adjusted earnings per share (EPS) of $4.98 to $5.03. A UK regulator's safeguarding notice, issued in late June, slowed new enrolments in full-service care. Chief executive officer Stephen Kramer called the action "without precedent." There is no date for the notice to lift, and the larger enrolment hit is expected in the fourth quarter. Third-quarter revenue rose 5% to $841 million. Adjusted EPS rose 15% to $1.80, helped by a share count about 15% smaller, though adjusted net income fell 3%. Australia drove a $294 million impairment. Long-term debt rose to $1.07 billion from $748 million at the end of 2025, partly to fund buybacks.

EducationInvestor

Oct 30th, 2026

US: Coursera reports Q3 loss.

US: Coursera reports Q3 loss. * 30 October 2026 * Americas You are unauthorized to view this page. * 30/10/2026 Graham Holdings which owns education services company Kaplan International, has announced third-quarter 2026 net income of $77.2 million. * 30/10/2026 Covista has reported net income of $67.4 million for the first quarter its 2027 fiscal year ending 30 September 2026. * 30/10/2026 Bright Horizons Family Solutions has reported a third-quarter 2026 net loss of $230.7 million.

MarketBeat

Oct 29th, 2026

Bright Horizons Family Solutions (NYSE:BFAM) announces quarterly earnings results.

Bright Horizons Family Solutions (NYSE:BFAM) announces quarterly earnings results. October 29, 2026 Key points. * Bright Horizons beat earnings expectations: Third-quarter adjusted EPS rose 15% to $1.80, exceeding the $1.76 consensus, while revenue increased 5% to $841 million and adjusted EBITDA reached $163 million. * Back-Up Care remained a growth engine, with revenue up 13% to $286 million, but softer Full Service enrollment and expected moderation in usage prompted the company to lower its 2026 outlook. * International challenges weighed on the business: Weakness in Australia led to a $294 million non-cash impairment charge, while a continuing U.K. safeguarding notice pressured enrollment; analysts' average rating remained "Hold." * Interested in Bright Horizons Family Solutions? Here are five stocks we like better. Bright Horizons Family Solutions (NYSE:BFAM - Get Free Report) announced its quarterly earnings data on Thursday. The company reported $1.80 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.76 by $0.04, FiscalAI reports. The company had revenue of $841.47 million during the quarter, compared to analysts' expectations of $842.69 million. Bright Horizons Family Solutions had a net margin of 5.78% and a return on equity of 20.09%. Here are the key takeaways from Bright Horizons Family Solutions' conference call: * Third-quarter results were solid: revenue rose 5% to $841 million, adjusted EPS increased 15% to $1.80, and adjusted EBITDA grew 5% to $163 million. * Back-Up Care remained a key growth driver, with revenue up 13% to $286 million as employee users and usage per user increased; management continues to see long-term runway with penetration below 5% of eligible employees. * Bright Horizons lowered its 2026 outlook to approximately $3.07 billion of revenue and adjusted EPS of $4.98-$5.03, citing expected fourth-quarter moderation in Back-Up Care usage and weaker-than-expected Full Service enrollment. * Full Service enrollment was pressured by softer new-family starts, particularly in the U.K., where a regulator's safeguarding notice has been extended; management expects the larger enrollment impact in the fourth quarter and until the notice is lifted. * Continued weakness in Australia led to a $294 million non-cash impairment charge related to goodwill and intangible assets, and the company is urgently reviewing strategic alternatives for the market. Bright Horizons Family Solutions price performance. Bright Horizons Family Solutions stock traded down $2.12 during mid-day trading on Thursday, hitting $67.17. 2,271,558 shares of the company were exchanged, compared to its average volume of 971,395. The company has a market capitalization of $3.27 billion, a PE ratio of 21.25, a price-to-earnings-growth ratio of 1.09 and a beta of 1.18. The business has a fifty day moving average of $68.85 and a 200 day moving average of $74.68. Bright Horizons Family Solutions has a 1-year low of $57.63 and a 1-year high of $109.86. The company has a quick ratio of 0.48, a current ratio of 0.48 and a debt-to-equity ratio of 1.14. Insider buying and selling at Bright Horizons Family Solutions. In other news, Director Mary Tocio sold 6,000 shares of the company's stock in a transaction dated Wednesday, September 2nd. The shares were sold at an average price of $72.65, for a total value of $435,900.00. Following the sale, the director owned 14,329 shares of the company's stock, valued at approximately $1,041,001.85. This represents a 29.51% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, COO Mary Burke sold 1,200 shares of the stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $75.00, for a total transaction of $90,000.00. Following the sale, the chief operating officer owned 30,945 shares of the company's stock, valued at $2,320,875. This trade represents a 3.73% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 8,400 shares of company stock worth $616,584 in the last 90 days. 1.42% of the stock is owned by corporate insiders. Wall Street analyst weigh in. Several brokerages have recently weighed in on BFAM. BMO Capital Markets decreased their target price on shares of Bright Horizons Family Solutions from $93.00 to $83.00 and set an "outperform" rating on the stock in a research report on Monday, October 5th. Weiss Ratings reissued a "sell (d+)" rating on shares of Bright Horizons Family Solutions in a research report on Tuesday. UBS Group cut their price target on shares of Bright Horizons Family Solutions from $88.00 to $78.00 and set a "neutral" rating for the company in a research note on Wednesday, October 14th. Finally, Morgan Stanley decreased their price objective on Bright Horizons Family Solutions from $66.00 to $64.00 and set an "underweight" rating on the stock in a report on Tuesday, October 13th. Four research analysts have rated the stock with a Buy rating, three have given a Hold rating and two have assigned a Sell rating to the company. According to MarketBeat, the stock has an average rating of "Hold" and a consensus target price of $92.00. Discover more Invest in Stocks Start Investing Stock Screener Tool Bright Horizons Family Solutions company profile. Bright Horizons Family Solutions Inc provides employer-sponsored child care and workplace support services. The company operates early education and preschool centers that serve infants, toddlers, preschoolers and school-age children, with programs designed to support children's development and learning. Its services also include back-up care for children and other dependents, typically provided through a network of child care centers, in-home caregivers and other providers. Through its Bright Horizons EdAssist Solutions business, the company offers education advising, tuition assistance administration, student loan support and related workforce education services for employers and their employees. Founded in 1986, Bright Horizons serves families and corporate clients primarily in the United States and also has operations in the United Kingdom and other international markets. Further reading. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Before you consider Bright Horizons Family Solutions, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Bright Horizons Family Solutions wasn't on the list. While Bright Horizons Family Solutions currently has a Hold rating among analysts, top-rated analysts believe these five stocks are better buys. AI spending is reshaping the market, and the opportunity extends far beyond the biggest chipmakers. Discover 10 stocks set to benefit from powerful trends in AI infrastructure, cloud computing, energy, capital returns, and consumer growth this fall. Continue following MarketBeat

Bright Horizons

Sep 30th, 2026

Fortune Media and Great Place To Work(R) name Bright Horizons to 2026 Best Workplaces in Education & Training list.

Fortune Media and Great Place To Work(R) name Bright Horizons to 2026 Best Workplaces in Education & Training list. Company recognized for its exceptional workplace culture and employee experiences September 30, 2026 - Great Place To Work(R) and Fortune magazine have selected Bright Horizons Family Solutions Inc. (NYSE:BFAM) for the 2026 Fortune Best Workplaces in Education & Training(TM) List. This is the company's first time being named to this prestigious list, ranking third in the large company category. The recognition places Bright Horizons among the country's top workplaces in education and highlights its leadership in supporting learning and development for children, adult learners, and its employees. "Our people are at the heart of everything we do, and this recognition is especially meaningful because it reflects the experiences of our employees," said Sara Lester, Chief Human Resources Officer at Bright Horizons. "We know that delivering high-quality education and helping children reach their full potential starts with empowering the educators and employees who bring our mission to life every day. That's why we are dedicated to creating a workplace where every employee can build a rewarding career while making a lasting impact on children, families, and one another." Bright Horizons is committed to fostering a workplace where employees can grow and thrive. This commitment is reflected in its innovative and award-winning programs including the Horizons CDA & Degree Program, enabling educators to earn free early education credentials and degrees, a 100 Days of HEART teacher onboarding program, and a range of well-being resources designed to support employees both personally and professionally. The Best Workplaces in Education & Training list is highly competitive. The Best Workplaces in Education & Training award is based on analysis of survey responses from over 17,000 employees at Great Place To Work Certified(TM) companies in the education and training industry. Great Place To Work, the global authority on workplace culture, determines its lists using its proprietary Trust Index(TM) Survey to evaluate and certify thousands of organizations in America's largest ongoing annual workforce study, based on over 1.3 million survey responses and data from companies representing more than 7.3 million employees. "Congratulations to the Fortune Best Workplaces in Education & Training," says Michael C. Bush, CEO of Great Place To Work. "People are at the heart of work in every industry, and education is no exception. These companies show how delivering for your people drives financial performance and turns fear of the future into the confidence to win." Survey responses reflect a comprehensive picture of the workplace experience. Honorees were selected based on their ability to offer positive outcomes for employees regardless of job role, work status, or other demographic factor. About Bright Horizons Family Solutions Inc. Bright Horizons(R) is a leading provider of high-quality early education and child care, back-up care, and workforce education services. For 40 years, Bright Horizons Family Solutions, LLC. has partnered with employers to support workforces by providing services that help working families and employees thrive personally and professionally. Bright Horizons operates approximately 1,000 early education and child care centers in the United States, the United Kingdom, the Netherlands, Australia and India, and serves more than 1,450 of the world's leading employers. Bright Horizons' early education and child care centers, back-up child and elder care, and workforce education programs help employees succeed at each life and career stage. For more information, go to www.brighthorizons.com. About the Fortune Best Workplaces in Education & Training Great Place To Work selected the 2026 Fortune Best Workplaces in Education & Training by analyzing more than 1.3 million confidential employee surveys, representing the experience of more than 7.3 million workers in the U.S. in 2025 and 2026. Of those responses, over 17,000 came from employees at Great Place To Work Certified companies in the education and training industry, and this ranking is based on that feedback. Companies with 10 to 999 employees competed in the small and medium category. Companies with 1,000 or more employees were considered for the large category. Read the full methodology. About Great Place To Work As the global authority on workplace culture, Great Place To Work, a UKG company, brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Its proprietary platform and Great Place To Work Model help companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified and receiving recognition on a coveted Best Workplaces list. Follow Great Place To Work on LinkedIn, X, and Instagram, and sign up for the Great Place To Work LinkedIn newsletter, Culture Edge, to get the latest research on what drives business success. About Fortune Media Fortune is a global multi-platform media company built on a legacy of trusted, award-winning reporting and information for those who want to make business better. Independently owned, Fortune tells the stories of the world's biggest companies and their leaders as well as a new generation of innovators who are moving business forward. Digitally and in print, Fortune measures corporate performance through rigorous benchmarks, and holds companies accountable, in regions around the world. Its iconic rankings include Fortune 500, Fortune Global 500, Most Powerful Women, and World's Most Admired Companies. Fortune builds world-class communities by convening industry thought leaders for exclusive summits and conferences, including the Fortune Global Forum, Fortune Brainstorm Tech, and Fortune Most Powerful Women. For more information, visit fortune.com.