Full-Time

Marketing Manager-Petexec

Contract

Posted on 5/10/2024

Kinship

Kinship

201-500 employees

Pet care services and adoption platform

Consumer Goods

Expert

San Francisco, CA, USA + 2 more

Required Skills
Sales
Hubspot
SEO
Tableau
Marketing
Customer Service
Google Analytics
Requirements
  • 5+ years of experience working in a Marketing role
  • Expert in Hubspot CRM
  • Proficient in Google Analytics and Tableau
  • Collaborate with the Creative team to execute on marketing campaigns and ensure alignment with brand guidelines
  • Develop performance reports to measure success of campaigns and relationships, regularly report on KPIs and ROI of campaigns to senior leadership, use metrics to optimize campaign performance and identify trends & future opportunities
  • Oversee and manage affiliate marketing budget, asset creation, and marketing calendar
  • Married sales funnel and product roadmap through marketing
Responsibilities
  • Manage team’s use of the Hubspot system
  • Develop transactional email communication flows for marketing, customer service, internal and external sales
  • Write copy, build out design, and quality test emails
  • Develop Facebook content plan for PetExec Inc account and private customer page
  • Develop social calendar and schedule posts
  • Monitor activity on paid ads and respond
  • Maintain PetExec LinkedIn account
  • Collect and update client testimonials for use on PetExec.net
  • Manage agency to manage updates to site function, site structure and page layout, batch Resource Library article posts
  • Engage with agencies to manage the creation, development, and execution of Resource Library articles. Decide topics, manage briefs, source writers and images, facilitate publication
  • Manage SEO process (plan future Resource Library articles, review engagement of active articles, Markacy suggests changes to the website) through bi-weekly meetings
  • Own periodic Kinship metrics reporting
  • Run point on GA4 and Tableau
  • Identify needs and pull Hubspot data and reporting
  • Collaborate with internal team to develop content for paid digital ads
  • Industry print advertising (Pet Business Magazine)
  • Main point of contact for all creative projects - briefing in, managing the design and copywriting process and timelines, and execution
  • Collaborate to finesse the look/feel/key messaging of cross functional PetExec projects
  • Own go-to-market strategy for new product releases developing the competitive set, messaging and timelines and execute
  • Support research efforts that product seeks to validate new product additions
  • Organize and manage PetExec marketing budget
  • Approve and track invoices, update expenses by periodAgency management

Kinship is a leading platform within Mars Petcare that specializes in pet care services. It is an excellent place to work due to its commitment to utilizing technology to enhance the pet adoption process and support pet care businesses. This company does not only provide a robust support system for pet care but also stands out for its focus on helping individuals connect with shelters and receive expert pet care advice, fostering a caring and supportive work environment.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2019

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

8%

2 year growth

2%

Benefits

Dog-friendly workplaces

Medical, dental, vision

401k match

pet benefits

Unlimited PTO

Hybrid work environment

Parental leave

Discounts on pet products, services, nutrition and veterinary wellness plans

An extensive onboarding program