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Energy drink maker Guru is looking for a new boss. Guru CEO Carl Goyette is leaving his position. Here he is photographed at the company's head office in Montreal on March 11, 2025. (Photo: The Canadian Press / Christinne Muschi) Guru wants to bring new energy to its leadership, but the game plan will remain the same, assures Carl Goyette, who is stepping down as CEO. The energy drink producer announced Mr. Goyette's departure in a press release Wednesday after markets closed, at the same time as the publication of its quarterly results. The Montreal company is looking for a new boss "who has a proven track record of growing consumer brands that are deeply rooted in culture and present in multiple markets," Guru said in a press release. "Today's announcement marks an important step in Guru's development, but it doesn't change our objectives and priorities," says Mr. Goyette during a conference call Thursday to discuss third-quarter results. The change aims to "support the next chapter of growth," reiterates the company, which referred us to the press release. It was not possible to obtain immediate comment from Mr. Goyette, who was contacted in the morning. The businessman will remain a director and shareholder of the company. He is the third-largest shareholder with 6.35% of outstanding shares, according to financial data firm Refinitiv. He has had a career at Guru for 12 years and has led the company since 2020. Mr. Goyette believes he is passing the baton while the company is in a good position. "With our strengthened foundation in Canada, record momentum in our activities and significant potential still to come, Guru is entering a new chapter in its growth." In the interim, board chair Tyler Ricks will act as executive chair of the board. Chief Financial and Operating Officer Ingy Sarraf, as well as Patrick Charbonneau, who is promoted to Chief Revenue Officer, will handle the interim. Decline in margins. In the third quarter ended July 31, Guru's net income fell from $1.3 million to $500,000, due to a decline in its margins. Revenue, for its part, rose 10.3% to $11.5 million. The company recorded a gross margin of 61.9% during the period covering May, June and July, compared with 71.3% last year. Ms. Sarraf notes that exceptional items inflated last year's profitability, which would skew the comparison. Excluding these items, the 61.9% gross margin should compare with a margin of 65.9%. The decline is about four percentage points. "It's deliberate," insists the executive during the conference call with analysts. "It reflects higher selling and promotional expenses during the quarter, as well as customer characteristics, since new customers entail higher initial selling costs," explains Ms. Sarraf. Guru's stock was down $0.04, or 1.06%, at $3.74 on the Toronto Stock Exchange around noon. Stéphane Rolland, The Canadian Press

The Summer Pack you've been waiting for, now at Costco. May 25, 2026 Available May 25th at all Costco locations in Quebec. Summer is here, and so is the energy boost to match. GURU is thrilled to announce the launch of an exclusive limited-edition 18-pack at Costco Quebec, featuring two brand-new Zero flavors designed to fuel your most active days of the year: Dragon Fruit Cherry Sorbet and Orange Raspberry Sorbet. Clean ingredients. Zero sugar. All the energy. Available starting May 25th at all Costco locations in Quebec, while supplies last. What's in the Box? This isn't just a multipack, it's a summer starter kit. The GURU Zero Costco exclusive includes 9 cans of each new flavor, giving you the perfect mix to power through workouts, weekend adventures, and everything in between. Dragon Fruit Cherry Sorbet. Bold, tropical, and refreshing, Dragon Fruit Cherry Sorbet is a taste that hits as hard as your training session. Inspired by the kind of flavors that belong in the sun, this limited-edition Zero drink brings together vibrant dragon fruit and ripe cherry in a crisp, clean sip with zero sugar, zero compromise. Orange Raspberry Sorbet. Think citrusy brightness meets juicy berry sweetness. Orange Raspberry Sorbet delivers a light, effervescent energy experience that feels like summer in a can. It's the flavor for post-run cool-downs, early morning hikes, and everything you push yourself through. Why GURU Zero? GURU has always stood for one thing: energy you can feel good about. The Zero lineup is no different. * Certified organic ingredients * No artificial sweeteners * Natural energy powered by green tea * Zero sugar, low calorie * Proudly made in Canada Whether you're training for your next race, hitting the trails, or just trying to stay sharp through a long, active day, GURU Zero is the clean energy choice that keeps up with you. Why Costco? Why now? GURU Organic Energy Corp. wanted to make this summer drop as accessible as possible and Costco is the perfect partner to do that. The exclusive 18-pack format means you can stock up all season long without compromise. This is a limited-edition release, so once they're gone, they're gone. How to get yours. Head to your nearest Costco in Quebec starting May 25th and look for the GURU Zero Summer Pack in the beverage aisle. With 18 cans of its two newest Zero flavors, it's the best way to fuel your summer. Stock up before it sells out. This is a limited-time, limited-quantity release, available exclusively at Costco Quebec. Don't miss your chance to grab the summer's most exciting energy drink drop. Find it at Costco. Boost your summer.