Integra Beauty

Growth Marketing Media Strategist

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeDania Beach, FL, USANo salary listedIn-person

About the Job

Requirements

Requires 4–7 years of experience in social media advertising or media buying, particularly for e-commerce consumer packaged goods brands.
Requires expertise in Meta, TikTok, Google Ads, and YouTube; experience with other social media platforms is a plus.
Requires the ability to manage large advertising budgets and achieve high return on ad spend.
Requires proficiency in Google Analytics, Shopify, and advertising platform dashboards.
Requires a strong understanding of full-funnel advertising strategies for e-commerce and consumer packaged goods.
Requires experience with brand and creative marketing briefings and collaboration to develop engaging, high-performing ad assets.
Requires analytical and results-oriented capabilities.
Requires attention to detail, time management, and organizational skills.
Requires adaptability and willingness to monitor industry trends and test new strategies.
Requires communication skills to present insights and collaborate with cross-functional teams.

Responsibilities

Plan and execute paid advertising campaigns across Meta, TikTok, Google Ads, YouTube, and other platforms.
Develop strategies to maximize return on ad spend while scaling campaigns for Integra brands.
Analyze and optimize advertising performance to improve key performance indicators such as return on ad spend, cost per acquisition, and click-through rate.
Conduct A/B tests on creative assets, audiences, and landing pages to improve campaign performance.
Collaborate with creative teams to deliver copy, visuals, and video assets tailored to platform best practices and audience preferences.
Use Google Analytics, Meta Ads Manager, TikTok Ads Manager, and similar tools to track performance and report actionable insights to stakeholders.
Provide data-driven recommendations to improve advertising efforts.
Monitor platform updates, algorithm changes, and new advertising opportunities.
Analyze industry trends and competitors to identify new strategies.

Desired Qualifications

Meta or Google Ads certification.
Familiarity with email marketing, SMS, push notifications, and other complementary channels.
Previous experience managing seasonal campaigns and consumer packaged goods product launches.
Experience with additional social media platforms.

Who We Are:

At Integra, we are a team of relentless innovators driven by a passion to push boundaries, move fast, and redefine what’s possible in consumer goods. Headquartered in Dania Beach, Florida, with key operations in Ohio, we thrive on agility-pivoting with purpose, taking bold risks, and continuously raising the bar for modern product innovation.

We engineer cutting-edge digital platforms and scale high-performance products across online marketplaces, mobile, social, and retail channels. As the engine behind category-defining brands like L’ange and OFIR, Integra Beauty is actively paving the way for unlimited brand incubation. Every product we launch and every platform we build is rooted in an unwavering focus on the consumer experience and a drive for real, measurable results. We want to continue to grow our team of exceptional talent that is action-oriented, adapts effortlessly to shifting landscapes, and are ready to shape the future of modern consumer brands!

About The Role:

We’re looking for a highly experienced and results-driven Growth Marketing Strategist to join our team and manage paid media campaigns for our e-commerce consumer brands, L’ange Hair and OFIR Beauty. The ideal candidate will have a proven track record of scaling e-commerce brands through Meta (Facebook & Instagram), TikTok, Google Ads, YouTube, and other paid social channels. The ideal candidate for this role should excel in full-funnel campaign strategies, analytics, and performance optimization.

Our ideal candidate will bring:

A passion for using paid media to drive e-commerce success and has a proactive, data-driven approach. They should be experienced in managing high-budget campaigns, optimizing for performance, and developing scalable strategies. The candidate should also have in-depth knowledge of the e-commerce CPG space.

Duties and Responsibilities

Campaign Development & Execution

Plan and execute paid advertising campaigns across platforms such as Meta, TikTok, Google Ads, YouTube, and others.

Develop strategies to maximize ROAS while scaling campaigns for Integra brands.

Optimization & Testing

Continuously analyze and optimize ad performance to improve KPIs like ROAS, CPA, and CTR.

Perform A/B tests on creatives, audiences, and landing pages to enhance campaign performance.

Creative Collaboration

Work closely with creative teams to deliver ad assets (copy, visuals, and videos) tailored to platform best practices and audience preferences.

Analytics & Insights

Use tools like Google Analytics, Meta Ads Manager, and TikTok Ads Manager to track performance and report actionable insights to stakeholders.

Provide data-driven recommendations for improving overall advertising efforts.

Trend Monitoring & Innovation

Stay informed on platform updates, algorithm changes, and new advertising opportunities to maintain competitive campaigns.

Analyze industry trends and competitors to identify new strategies.

Qualifications

4-7 years of experience in social media advertising or media buying, particularly for e-commerce CPG brands.

Strong expertise in Meta, TikTok, Google Ads, and YouTube, with additional experience on other social media platforms being a plus.

A demonstrated ability to manage large ad budgets and achieve high ROAS.

Proficiency in analytics tools like Google Analytics, Shopify, and ad platform dashboards.

Strong understanding of full-funnel advertising strategies for e-commerce and CPG.

Experience with brand and creative marketing briefings and collaboration to help develop engaging, high-performing ad assets.

Highly analytical and results-oriented.

Detail-focused with strong time-management and organizational skills.

Adaptable and eager to stay ahead of industry trends and test innovative strategies.

Excellent communication skills to present insights and collaborate with cross-functional teams.

Preferred Qualifications

Certification in Meta or Google Ads.

Familiarity with email marketing, SMS, push notifications, and other complementary channels.

Previous experience managing seasonal campaigns and CPG product launches.

Benefits

Medical, Dental, Vision, Life Insurance
401k plan
Additional Opt-In Insurances
Vacation + Sick Time Pay
L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!

Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)

Action Oriented

Situational Adaptability

Drives Results

About the Company

Integra Beauty

Company size: Not listed
Company stage: Not listed
Total funding: Not listed
Headquarters: Not listed
Founded: Not listed

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