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Full-Time

Field Marketing Manager

Posted on 6/27/2024

Cision

Cision

1,001-5,000 employees

PR distribution, media monitoring software platform

Data & Analytics

Senior

Remote in USA

Category
Brand & Creative Marketing
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • BA/BS degree, preferably in marketing, PR or business
  • 5+ years of marketing experience, preferably in B2B marketing including specific experience with content marketing, multi-touch campaigns, demand generation, and multi-channel
  • Experience with A/B testing, inbound and outbound marketing tactics
  • Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads
  • Deep understanding of how to manage and optimize the lead handoff from marketing to sales
  • Experience in the software industry sector, highly desirable
  • Demonstrated track record of generating innovative content and campaigns that exceed target goals
Responsibilities
  • Develop integrated demand programs
  • Work closely with NA sales team
  • Execute regional field marketing campaigns
  • Continuously measure and manage campaign effectiveness
  • Plan and execute digital marketing strategy
  • Develop and execute a strategy to optimize marketing conversion paths
  • Expand and adapt strategy based on learnings and analysis

Cision provides a PR software platform and marketing solutions, leveraging technologies such as PR distribution, media monitoring, and social media listening to enable professionals to distribute, monitor, and analyze media content. These technologies empower users to understand, influence, and amplify their stories in today's data-driven world.

Company Stage

Pre-seed

Total Funding

$1.9B

Headquarters

Chicago, Illinois

Founded

1866

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-4%

2 year growth

-1%
INACTIVE