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Whitecollars

Performance Marketing Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeCairo, Cairo Governorate, EgyptNo salary listedRemote

About the Job

Requirements

  • The candidate must have 2–4+ years of hands-on performance-marketing experience and strong Google Ads and Meta Ads expertise.
  • The candidate must have proven e-commerce advertising experience and a strong understanding of return on ad spend, customer acquisition cost or cost per acquisition, and conversion funnels.
  • The candidate must have experience with campaign optimization, budget management, and GA4 or equivalent analytics platforms.
  • The candidate must have experience running email and WhatsApp campaigns, including audience segmentation and performance analysis.
  • The candidate must have experience in Saudi/GCC e-commerce, retail, or home, lifestyle, or fashion.
  • The candidate must have experience with Google Merchant Center, Performance Max, Demand Gen, and product-feed management.
  • The candidate must have experience with Google Tag Manager and Meta Pixel/Conversions API.
  • The candidate must have Snapchat or TikTok advertising experience.
  • The candidate must understand conversion tracking, attribution, UTM tracking, audience segmentation, bidding strategies, and performance reporting.
  • Essential tools include Google Ads, Meta Ads Manager, GA4, Google Merchant Center, product-feed tools, and Google Sheets or Excel.

Responsibilities

  • Manage paid digital acquisition campaigns, initially focused on Google Ads and Meta Ads, with potential expansion into additional channels as the business scales.
  • Execute Google Ads search, Performance Max, shopping, brand and non-brand, and remarketing campaigns; optimize campaign structure, keywords, audiences, and bidding toward profitable growth.
  • Manage Facebook and Instagram prospecting, retargeting, and catalogue campaigns; test creative and audiences and distinguish platform metrics from business outcomes.
  • Monitor spend, CPA/CAC, ROAS, and revenue against approved targets; determine when to scale, reduce, or reallocate spend.
  • Optimize bids, targeting, creatives, feeds, landing pages, and campaign structures based on statistically meaningful data.
  • Diagnose whether performance issues stem from media, creative, audience, product, pricing, website, or tracking.
  • Build scalable campaigns organized by brand/non-brand, category, intent, and funnel stage while avoiding unnecessary fragmentation.
  • Work with the E-Commerce Specialist to ensure feed accuracy, including titles, pricing, availability, and images, and resolve Merchant Center issues.
  • Partner with the Art Director, AI Content Creator, Graphic Designer, and Social Media Specialist to test hooks, formats, offers, and messaging for acquisition efficiency.
  • Work with E-Commerce on message match, page speed, mobile user experience, and checkout flow to improve landing-page performance.
  • Collaborate with the E-commerce team to align CRM activity with paid media and sync audiences into advertising platforms for retargeting, exclusion, and lookalike building.
  • Manage end-to-end CRM campaign execution; collaborate with the creative team to develop campaign assets, define target audiences and messaging, and monitor and analyze email and WhatsApp campaign performance to identify insights and optimize future campaigns.
  • Maintain accurate measurement across Google Ads, Meta, GA4, and Google Tag Manager; resolve discrepancies and avoid over-reliance on a single dashboard.
  • Build and test audiences across new customers, existing customers, and engagement stages using first-party data where available.
  • Plan paid-media activity around Ramadan, Eid, Saudi National Day, seasonal launches, and End-of-Year periods, preparing budgets, audiences, and creatives ahead of launch.
  • Monitor spend, ROAS, and anomalies daily; review performance metrics and trends, creative performance, and conversion-rate optimization opportunities weekly.
  • Prepare regular reports covering business results, channel and campaign performance, product/category revenue, creative performance, and full-funnel metrics, explaining what happened, why, what is changing, and what is expected next.

Desired Qualifications

  • Google Tag Manager, Meta Pixel/Conversions API, Looker Studio, and Search Console experience are preferred.

About the Company

Whitecollars

Company size
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Company stage
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Total funding
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Founded
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