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Jam City

Free-to-play mobile games publisher and developer

Senior User Acquisition Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeCulver City, CA, USA

About the Job

Requirements

  • At least 2 years of experience in performance marketing.
  • Experience with Google, ad networks, demand-side platforms (DSPs), or other media platforms.
  • Strong Excel and Google Suite skills, along with analytical skills.
  • Experience managing relationships with media platforms.
  • Excellent written and spoken communication skills.
  • Ability to manage multiple priorities effectively in a fast-paced environment.

Responsibilities

  • Manage a multi-million-dollar marketing budget and plan, monitor, and optimize user acquisition and retargeting campaigns to profitably acquire users for games in the company portfolio.
  • Drive innovation in user acquisition strategies by monitoring competitors and market trends and continuously testing.
  • Maintain relationships with media partners to explore new media-buying opportunities and meet return on ad spend (ROAS) goals at scale.
  • Work closely with Creative Marketing and App Store Optimization (ASO) teams to maximize synergies and execute a holistic growth strategy.
  • Communicate regularly and clearly with cross-functional teams, including the product/game team and leadership.
  • Identify opportunities for automation and process improvements.
  • Own and present key performance metrics, including ROAS and internal key performance indicator targets for acquisition marketing, to senior leadership.

About the Company

Jam City

Free-to-play mobile games publisher and developer

Jam City creates free-to-play mobile games for a global audience, generating revenue through in-app purchases and ads. Its games are downloaded for free, with optional virtual items or upgrades buyers can purchase inside the apps, and ads shown to players as another revenue stream. The company’s products combine engaging storytelling with data-driven insights to tailor experiences and keep players coming back. With nine studios around the world, Jam City differentiates itself through its blend of creative storytelling and technology, plus a large, diverse talent network that helps produce high-grossing titles. The goal is to connect people worldwide through entertaining games while building a loyal, monetizing audience.

Company size
501-1,000
Company stage
Late Stage VC
Total funding
$652M
Headquarters
Culver City, CA
Founded
2009

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