Full-Time

Director – Marketing Analytics

Confirmed live in the last 24 hours

Qualtrics

Qualtrics

5,001-10,000 employees

Experience management software for organizations

Enterprise Software
AI & Machine Learning

Compensation Overview

$183k - $333kAnnually

+ Sign-on Bonus + Restricted Stock Units

Expert

Seattle, WA, USA

Hybrid work model requires in-office presence three days a week.

Category
Growth Marketing
Growth & Marketing
Required Skills
Agile
Market Research
R
SQL
Tableau
Data Analysis
Google Analytics
Requirements
  • Experience building data models to understand effectiveness of digital media, website, product, email, events, product data and sales engagements.
  • Strong understanding of market research and data analysis methods.
  • Excellent communication skills, both verbal and written.
  • Strong knowledge of data analysis tools and statistical methodologies.
  • Superior critical thinking skills, with a high level of accuracy and attention to detail.
  • Ability to convert complex data and findings into understandable tables, graphs, and written reports.
  • Proficiency in digital analytics and visualization tools such as Google Analytics, Google BigQuery, Tableau, AWS Redshift services for data warehousing and analytics. Familiarity with statistical modeling, regression analysis, and predictive modeling techniques. Experience with Agile development methods, ETL, SQL, R and SPSS.
  • An advanced degree (Master's or Ph.D. preferred) in Math, Physics, Statistics, Economics, Computer Science, or similar domain
  • 10+ years of experience in data analytics, consulting, or related quantitative role
  • Experience working with media mix modeling, marketing measurement and attribution, targeting and creative optimization, online purchase funnel optimization, user segmentation, cohort analyses, time series analyses, regression models, etc.
Responsibilities
  • Responsible for identifying, developing, and executing data-driven strategies to improve our marketing effectiveness. You'll be working across various marketing platforms to analyze customer behavior, 3rd party data and sales performance in order to generate impactful insights that drive our marketing strategy, including defining and measuring our ROI targets.
  • Lead and manage the development of advanced analytic models and to drive marketing effectiveness.
  • Partner with data engineering and revenue operations to define data models and structure across our systems to ensure we have a consistent structure across sales and marketing.
  • Driving decision making through data, refining reporting mechanisms across channels, measuring full-funnel impact, scaling a measurement mindset that fuels data driven decision making.
  • Collaborate with the global marketing team to define and develop the KPIS, targets and insights to drive investment and optimization across the marketing mix.
  • Increase efficiency by automating data collection and reporting processes where possible.
  • Train and mentor team members on various analytical methodologies.
  • Present and communicate strategic findings to executive leadership.

Qualtrics offers Experience Management (XM) software that helps organizations improve customer and employee experiences. The platform uses artificial intelligence to gather and analyze data, enabling businesses to make informed decisions. Qualtrics stands out with its subscription-based model and focus on continuous improvement, attracting over 11,000 clients worldwide. The company's goal is to enhance brand loyalty and drive growth for organizations through effective experience management.

Company Stage

IPO

Total Funding

$875.5M

Headquarters

Provo, Utah

Founded

2002

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-3%

2 year growth

-9%
Simplify Jobs

Simplify's Take

What believers are saying

  • Qualtrics was named a Leader in Customer Feedback Management by Forrester in Q4 2024.
  • The company won the Healthcare Technology Partner of the Year award at AWS Partner Awards 2024.
  • FedRAMP® Moderate Authorization allows federal agencies to use Qualtrics' conversational analytics.

What critics are saying

  • Emerging AI-driven platforms could erode Qualtrics' market share.
  • Rapid AI advancements may require significant R&D investment to stay competitive.
  • Data privacy regulations like GDPR updates could impact data collection and analysis.

What makes Qualtrics unique

  • Qualtrics is a leader in AI-driven experience management solutions.
  • The company offers a unified platform for customer, product, employee, and brand experiences.
  • Qualtrics' collaboration with Epic enhances personalized healthcare experiences.

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Benefits

Work hard/play hard - For every bit of hard work we put in, we have twice the fun. Whether that means taking a break in a massage chair or hitting the slopes after work, Qualtrics makes sure that employees take time to recharge and live it up. Everyone receives $1500 annually to spend on a ‘bucket list’ adventure.

Upward mobility - Because we’re a hyper-growth company, getting promoted and taking on more opportunity is always an option. We hire individuals who have what it takes to quickly step into the next role and take on opportunities beyond their core job description.

Office perks - We believe in a workspace that allows you to take a breather and pepper fun throughout your day. Grab a beer in the Dublin office pub, enjoy Seattle’s rooftop patio overlooking the Puget Sound, or raid one of the many kitchens around Provo’s office.

Global - Qualtrics employees are plugged into a network of experienced professionals around the globe. With weekly company-wide video meetings and our own internal social network, employees get global experience and stay up-to-date on what’s happening across the organization.

Total rewards - The term “benefits” doesn’t really do our employee rewards program justice. We provide medical, dental, and vision insurance, 20+ days of annual leave, generous retirement fund contributions, quarterly bonuses, and tons of career mobility.

High bar - We don’t hire cutthroat individuals who only care about themselves. We’re looking for top performers with a wide array of professional and personal experience. Our employees are driven, intelligent, diverse and interesting people who work well in teams and know how to have fun.