Marketing Executive - Skincare & Makeup

Marketing Executive (Skincare & Makeup)

LUXASIA · Kuala Lumpur, Malaysia (Hybrid) · Full-time · Posted 2026-09-21

Workplace: hybrid

Department: Sales & Marketing

Description

1. Integrated 360° Marketing Execution

·       Support the planning and execution of integrated marketing campaigns across online and offline channels.

·       Coordinate seasonal campaigns, product launches, retail animations, and key brand moments to ensure consistency across all consumer touchpoints.

·       Work closely with internal teams, principals, landlords, retail partners, and external agencies to ensure timely and effective campaign rollouts.

·       Translate global brand directions into locally relevant campaigns that resonate with target audiences and market needs.

2. E-Commerce & Digital Marketing

·       Support marketing activities for escentials e-commerce platforms and digital channels.

·       Coordinate homepage updates, campaign assets, landing pages, product storytelling, promotional mechanics, and online exclusives.

·       Partner closely with e-commerce teams to drive traffic, conversion, average order value, and customer retention.

·       Support digital advertising, social media campaigns, CRM initiatives, and paid media execution.

·       Collaborate with KOLs, influencers, and content creators to enhance brand visibility and engagement.

·       Track campaign performance and prepare post-campaign analysis with actionable recommendations.

3. CRM & Customer Engagement

·       Support CRM initiatives including EDMs, WhatsApp communications, loyalty campaigns, event invitations, and customer retention programs.

·       Assist in customer journey planning, segmentation, and personalized communication strategies.

·       Coordinate campaign content and ensure all communications align with brand guidelines and campaign objectives.

4. Retail Marketing & Consumer Experience

·       Plan and execute in-store marketing initiatives to drive footfall, sell-through, and customer engagement.

·       Support store openings, festive activations, sampling programs, gifting campaigns, pop-ups, and customer experiences.

·       Work closely with retail operations and store teams to ensure seamless execution of marketing activities.

·       Ensure brand visibility and premium customer experience standards are consistently maintained across boutiques and counters.

5. Visual Merchandising & POSM

·       Coordinate visual merchandising guidelines and campaign rollouts across stores, counters, and department stores.

·       Ensure VM and POSM executions are aligned with brand image, launch priorities, and promotional calendars.

·       Monitor in-store execution quality and consistency across key retail locations.

·       Liaise with suppliers and production partners on POSM development, fabrication, and installation.

6. Events, PR & Partnerships

·       Support the planning and execution of media events, influencer engagements, customer events, workshops, and masterclasses.

·       Coordinate event logistics, guest management, briefing materials, gifting, and post-event reporting.

·       Assist in managing PR seeding, media kits, and launch communications.

·       Identify and support partnership opportunities that enhance brand awareness, customer acquisition, and engagement.

7. Budgeting, Reporting & Market Analysis

·       Monitor marketing expenses, budget utilization, vendor quotations, and PO/invoice processing.

·       Prepare regular reports on campaign performance, retail activations, customer engagement, and competitor activities.

·       Monitor market trends, customer insights, and competitive landscape to identify growth opportunities and actionable insights.

Requirements

·       At least 3 years’ experience in marketing, ideally within the FMCG, beauty, or haircare industry.

·       Proven experience in digital marketing, social media management, and campaign execution. 

·       Experience managing budgets and measuring ROI.

·       Knowledge of market research and consumer trends.

·       Strong communicator, proactive, and adaptable to fast-moving projects.

·       Passionate about beauty, haircare, and creating meaningful consumer experiences.

·       Proficient with Digital Marketing Tools & Microsoft Office tools.

Benefits

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

To explore other careers opportunities, visit our careers page . If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

Note To Staffing Agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.

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