Sales Administrator / Sales Operations

About ROAR

ROAR is a fast-growing, purpose-driven technology company dedicated to creating safer workplaces for frontline staff. Our integrated hardware-software subscription solution has delivered measurable safety improvements in high-risk environments such as healthcare facilities and hotels, empowering workers to summon help instantly with the touch of a button. Whether facing violence, harassment, medical emergencies, or unsafe conditions, employees are never alone—they’re supported by a dependable system that ensures rapid response when it matters most.

More than just a product, ROAR provides a comprehensive safety ecosystem that includes real-time response coordination, precise location tracking, and actionable data insights. This approach not only reduces workplace incidents and supports compliance, but also improves retention, lowers workers’ compensation claims, and improves patient outcomes. For organizations under pressure to protect their workforce while controlling costs, ROAR delivers a proven return on investment—helping decision-makers achieve safety, operational, and financial outcomes that matter. Our solution has helped one major healthcare system reduce workplace violence incidents by 40% while achieving significant ROI through reduced turnover and claims.

The Role

We're looking for a highly organized, process-driven Sales Admin / Sales Ops professional who can own both the people side and the process side of our sales organization. This isn't just a behind-the-scenes admin role — you'll be the person who ensures our sales team is structured, prepared, and accountable every single day. From managing how reps spend their time to enforcing meeting cadences and driving deal execution, run the operating rhythm that makes our sales team perform.

What You'll Do

Sales Process & Delivery

• Own the sales process end-to-end: Document and enforce our sales methodology — from first touch through close. Ensure every rep follows a consistent, repeatable process.
• Manage daily sales structure: Monitor daily expectations for the sales team — number of meetings per day, call targets, and pipeline activity. Hold reps accountable to those standards.
• Contract & deal coordination: Manage the contract process — drafting, routing for approval, tracking signatures, and following up to keep deals moving.
• Stakeholder coordination: Track and manage key contacts and stakeholders. Ensure the right people are engaged at the right stage — internally and on the customer side.
• Accountability & follow-through: Track commitments made in sales meetings and ensure follow-up happens. Flag when deals stall, next steps are missed, or reps fall behind on activity metrics.

Sales Training & Enablement

• Sales training coordination: Organize and support ongoing sales training — onboarding new hires, running refreshers on process and methodology, and coordinating product knowledge sessions with other teams.
• Playbook development: Maintain sales playbooks, objection-handling guides, competitive battlecards, and call scripts. Keep materials current as the product and market evolve.

CRM, Reporting & Systems

• CRM management: Own the day-to-day administration of our CRM (e.g., HubSpot, Salesforce). Maintain data integrity, manage user permissions, build views and dashboards, and ensure the team is using it effectively.
• Pipeline & reporting: Build and maintain sales reports, dashboards, and forecasting models. Deliver weekly pipeline updates to sales leadership and flag risks or opportunities.
• Tool & systems administration: Manage and optimize the sales tech stack — CRM, email sequencing tools, proposal software, and related integrations.
• Data hygiene & enrichment: Run regular data audits, de-duplicate records, manage list imports/exports, and support lead enrichment efforts.

Cross-Functional Coordination

• Deal support: Assist with quote generation, contract preparation, order processing, and coordinating handoffs between sales, finance, and customer success.
• Process improvement: Identify bottlenecks in the sales workflow and propose solutions. Document and refine SOPs for lead management, deal progression, and post-sale handoff.
• Cross-team liaison: Serve as a key connection point between sales, marketing, finance, and operations to ensure smooth communication and aligned processes.

What We're Looking For

• 3+ years of experience in sales operations, sales administration, project management or a closely related operational role.
• A people-and-processes person at heart — you thrive on bringing structure to chaos, organizing teams, and holding people accountable without micromanaging.
• Strong organizational skills — you're the person who builds the system, maintains it, and actually follows through. Nothing falls through the cracks on your watch.
• Proficiency with CRM platforms (HubSpot strongly preferred; Salesforce also valued).
• Strong skills in Excel — comfortable with pivot tables, VLOOKUP/XLOOKUP, and building models.
• Experience building and maintaining sales reports and dashboards.
• Excellent organizational skills and attention to detail — you catch the things other people miss.
• Strong written and verbal communication skills.
• Ability to work independently and prioritize in a fast-moving startup environment.
• Familiarity with sales tech tools such as Outreach, Salesloft, Gong, ZoomInfo, or similar platforms is a plus.
• Avid user of AI technologies for automations and efficiency

Nice to Have

• Experience at an early-stage or high-growth startup (under 100 employees).
• Exposure to marketing ops and understanding of the lead-to-opportunity lifecycle.

What We Offer

This role offers purpose, immediate financial rewards and long-term wealth creation opportunities as you help scale ROAR's impact across industries. We offer a comprehensive compensation package designed to attract and reward exceptional sales leadership talent. It includes the following:

• Competitive base salary commensurate with experience
• Equity participation with opportunity for substantial value creation
• Comprehensive healthcare benefits (Medical, Dental, Vision)
• Flexible PTO policy and parental leave
• 401(k) retirement plan
• Hybrid work from our Philadelphia office

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