Full-Time

Vice President - Product-Member Experience

Posted on 12/13/2025

PG Forsta

PG Forsta

Human Experience data insights platform

Compensation Overview

$175k - $250k/yr

+ Bonus + Commission

Chicago, IL, USA

In Person

Category
Product (1)
Required Skills
Sales
Product Management
Machine Learning
Marketing
Data Analysis
Requirements
  • Requires 10+ years progressively responsible experience in product management and delivering next generation innovative products in the Payer space
  • Experience working with Member Experience products collecting and analyzing member data
  • Deep / Expert industry knowledge and expertise in Payer Regulatory programs (HOS, Medicare CAHPS, HEDIS CAHPS and QHP Enrollee Survey) with experience in executing to achieve positive results year over year
  • Deep knowledge and experience building and delivering SaaS software products
  • Ability to and history with bringing new innovative products to market (from market need and concept to market results)
  • Experience working with and communicating with cross functional stakeholders to drive alignment across multiple departments
  • Experience with Customer/Patient/Member Experience software platforms
  • Direct experience with SaaS products including pricing models, operational implementation / support and user experience
  • Strong ability and ability to leverage data analytics and AI/ML to measure the quality of care and deliver actionable satisfaction information to Payers to drive results
Responsibilities
  • Partner with GM and Payer leadership team, engineering and cross business unit VPs to accelerate advancement of Payer business including product, delivery, growth, and strategy
  • Serve as a subject-matter expert for regulatory (HOS, Medicare CAHPS, HEDIS CAHPS and QHP Enrollee Survey) and non-regulatory (Behavior Health, Provider Satisfaction, Member Journey Continuous Listening, etc) programs to optimize the Payer solutions, product roadmaps, and delivery model. This includes handling inquiries, developing content, and dissemination of communications including major product releases and enhancements. Facilitate connection and communication between sales leaders and Product for customer implementations and sales
  • Develop strategies for growth - Work directly with the business unit’s General Manager and other leadership personnel to define strategies and priorities for market growth, revenue increases, and product expansion in existing clients. This includes quarterly Payer strategic planning and prioritization processes to ensure alignment across the business unit leaders and PGForsta
  • Solve problems and accelerate decision making - includes leading cross functional teams, easing communications, and uniting people across the organization to keep Payer priority projects moving forward. This person will be the right hand of the CPO and GM to drive success for the Member Experience Business Unit
  • Continuously scan the organization, market and competitors to identify most pressing, unmet needs for the business unit including competitive pressures and differentiation
  • Utilize market knowledge, research and expertise to develop build-buy decisions for product development and innovation
  • Work closely with marketing, sales, and product leadership to achieve growth targets. This includes supporting the development of product strategies, adherence to PDLC, creation of go-to-market plans and support of client go-lives
  • Partner with Finance and other departments to support the analytics and reporting necessary to run the business and achieve the strategic plan
  • Deliver timely updates and identify key roadblocks and mitigation on initiatives under the Vice President’s management
Desired Qualifications
  • Experience with go-to-market strategies, business case development, and product packaging for growth-focused initiatives
  • Extensive experience managing a business or portfolio of products balancing product portfolio prioritization to achieve overall business growth goals
  • Experience leveraging payer measurement and improvement of member experience for regulatory programs and non-regulatory programs
  • Experience communicating with internal and external executives to develop and execute growth-focused projects

PG Forsta is a Human Experience (HX) and Research Technology platform that helps organizations understand and improve human experiences across complex industries. It works by breaking down data silos and turning data into deep, actionable insights that inform decision-making and drive innovation. The product combines industry expertise with advanced technology to deliver insights that help clients better serve communities and elevate human potential, with a particular emphasis on healthcare. Unlike others that focus only on data or software, PG Forsta blends specialized domain knowledge with data-driven analytics to translate challenges into practical solutions. The company’s goal is to optimize the future of healthcare and other sectors by enabling leaders to deliver superior experiences and empower teams through shared ownership and collaborative success.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

2022

Simplify Jobs

Simplify's Take

What believers are saying

  • InMoment acquisition adds conversational AI and expands retail, hospitality, financial services.
  • Insurance HX launch targets high-margin retention and loyalty solutions for payers.
  • AI-powered platform enables rapid insight-to-action capabilities across complex industries.

What critics are saying

  • Qualtrics' superior NLP threatens research agency market share; 9 of 10 agencies at risk.
  • Medallia patent infringement lawsuit delays product integration and increases costs.
  • NICE's CXmetrics acquisition captures 20% health plan share via superior call center integration.

What makes PG Forsta unique

  • Largest healthcare dataset: 5.4 billion patient interactions covering 312 million people.
  • Unified HX platform integrates CX, EX, PX, and market research across silos.
  • Gartner Leader in VoC for second consecutive year; serves 43,000 global clients.

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Benefits

Hybrid Work Options

Company News

Business Wire
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Press Ganey Forsta launches Insurance HX to help insurers boost retention and loyalty.

Eldercare Outlook
May 28th, 2025
Delving into the Engagement Dynamics of Present-day Healthcare Workforce

Press Ganey, the leader in experience measurement, analytics, and strategic advisory services for health systems and health plans, has officially published the results from its latest research report: "Nurse Experience 2025," which took into account the opinion of more than 500,000 registered nurses and clinical staff from Press Ganey's national Nursing Excellence benchmark.

CX Focus
May 15th, 2025
Consolidation in VoC technology market as Press Ganey Forsta acquires InMoment

Press Ganey, known for its deep roots in healthcare and its comprehensive suite of experience measurement and improvement solutions, merged with Forsta in 2022, creating a broader platform for enterprise-wide feedback and insights.

Silicon UK
May 14th, 2025
Press Ganey Forsta Acquires InMoment, Accelerating AI Innovation in Customer Experience and Expanding Cross-Industry Expertise

Press Ganey Forsta, a leading provider of experience measurement, data analytics, and insights, today announced it is acquiring InMoment, a customer experience technology company with deep expertise in AI, natural language processing, and cross-industry solutions.

01Net Italy
Apr 22nd, 2025
Press Ganey Forsta Named a Leader in the 2025 Gartner(R) Magic Quadrant(TM) for Voice of the Customer Platforms

Recognition marks the third consecutive time Press Ganey Forsta has been positioned as a Leader

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