Senior Field Marketing Executive - UKI

• Collaborate with your BU stakeholders to define and refine the marketing plan for the UKI.

• Work closely with the global marketing demand generation team based in Ghent. This team of specialists leads the execution of global targeted marketing campaigns aimed at generating leads and increasing demand utilising a variety of channels, including email, social media, PPC, and content marketing.

• Work closely with the UKI sales team to ensure they have the marketing materials including assisting in the creation of sales enablement tools such as presentations, brochures, and case studies.

• Plan, organise, and execute both hosted and 3rd party events from concept to completion. This includes venue selection, vendor management, promotional activities, and post-event analysis.

• Measure and report on the effectiveness of marketing campaigns and events, using data to support decisions and improve future marketing strategies.

• Liaise with product, sales, customer success and marketing teams to ensure cohesive brand messaging and optimise campaign success

• Manage internal and external creative agencies to produce content such as video, copywriting, stand building etc.

• Manage the marketing budget for the UKI  with expenses and allocation of budget spends

• Focus on ABM methodology using our existing framework and infrastructure, which is supported by the whole marketing department; 

  • Improve account engagement in the UKI and account penetration in your target accounts for Tier 1 and 2 using a one-to-few approach. Expand the account-level ABM score with regional partners who provide engagement and buyer intent data. This complements the demand generation team, which runs a one-to-many digital strategy for Tier 3 and 4 accounts.

  • Report on ABM KPIs: account engagement, coverage across the buying committee, meetings booked, pipeline influenced and sourced, win rate and deal velocity

  • Showing ABM impact to senior leadership with clear, data-backed narratives

  • Testing, learning and improving programmes based on results

• Bachelor/Master in Marketing  

• Proven marketing experience in B2B SaaS (5+ years)  

• But even more important is your eagerness to deliver results and proactive attitude.

We’re looking for someone who can work autonomously, has a pragmatic approach, and is eager to deliver results. You’re also happy to travel occasionally to our head office in Ghent for training, workshops and meetings with your manager and most of the global marketing team.

• Essential:

  • Excellent written and spoken English, with the ability to write clear, persuasive copy for a UKI professional audience

  • Strong planning & prioritising skills. Organised (KANBAN), punctual (Deadlines), and meticulous (Quality). 

  • Salesforce: create campaigns, dashboards, and reports for your campaigns

  • Hubspot - follow up on emails, landing pages, segmentation

  • Tools like “Monday”, “Slack”, “Google Drive/Docs/Sheets”, “Canva”, “Eventbrite”, “Wordpress”

  • Event management of in-person events

• Big Plus:

  • Comfortable running webinars/podcasts

  • Experience in devising & executing a marketing plan + budget

  • Experience with ABM programmatic and 1 to few