Director of Marketing

Job Description

• Develop and implement strategic marketing plans to enhance the hotel's brand positioning, visibility, and revenue growth.

• Lead and execute the annual marketing plan in alignment with the hotel's business objectives and brand standards.

• Oversee all marketing activities, including digital marketing, social media, public relations, advertising, and promotional campaigns.

• Collaborate with Sales, Revenue, Food & Beverage, and other departments to drive business performance and revenue opportunities.

• Strengthen and maintain the hotel's brand identity, ensuring consistency across all marketing channels.

• Develop creative and innovative marketing campaigns to increase brand awareness, guest engagement, and market share.

• Manage the hotel's digital presence, including website content, SEO, online advertising, and social media platforms.

• Build and maintain strong relationships with media, influencers, agencies, and strategic business partners.

• Plan and execute marketing initiatives for restaurants, bars, wellness facilities, events, and seasonal promotions.

• Conduct market research, competitor analysis, and trend assessments to identify new business opportunities.

• Prepare and manage the annual marketing budget, ensuring cost efficiency and return on investment.

• Monitor marketing performance, campaign effectiveness, and key performance indicators to achieve business targets.

• Oversee the development of marketing materials, promotional content, photography, videos, and digital assets.

• Identify opportunities for partnerships, sponsorships, collaborations, and brand-building activities.

• Lead, motivate, and develop the marketing team to achieve departmental objectives and maintain high performance.

• Ensure all marketing activities comply with hotel brand guidelines, company policies, and applicable regulations.

• Prepare and present marketing reports, campaign results, and strategic recommendations to senior management.

• Support hotel openings, new outlet launches, and special projects through effective marketing and communication strategies.

• Drive guest loyalty, brand reputation, and customer engagement through targeted marketing initiatives.

• Perform any other duties and responsibilities assigned by the General Manager in line with business requirements.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Hospitality Management, or a related field.

• Minimum 7–10 years of progressive marketing experience, including at least 3–5 years in a senior marketing leadership role, preferably within luxury hospitality.

• Proven experience in developing and executing successful integrated marketing strategies and brand campaigns.

• Strong understanding of luxury hotel positioning, digital marketing, public relations, social media, and commercial performance.

• Demonstrated ability to manage marketing budgets, evaluate campaign performance, and deliver measurable business results.

• Excellent leadership, communication, presentation, negotiation, and stakeholder management skills.

• Creative, commercially driven, results-oriented, and capable of managing multiple projects in a fast-paced hospitality environment.

• Strong knowledge of the UAE hospitality market, luxury travel trends, and competitive landscape is an advantage.

Additional Information