Full-Time
Senior Social Content Strategist
Confirmed live in the last 24 hours
Grove Collaborative
201-500 employees
Subscription service for eco-friendly products
Compensation Overview
$145k - $170kAnnually
Senior
Remote in USA
Candidates must be based in one of the following states: California, Maine, Pennsylvania, Nevada, North Carolina, Texas, Colorado, Washington, Illinois, New York, and Massachusetts.
You match the following Grove Collaborative's candidate preferences
Employers are more likely to interview you if you match these preferences:
- Strong storytelling skills with the ability to craft narratives that align with brand priorities and resonate with diverse audiences.
- Proven experience concepting and producing TikTok or video-first social media strategies, with a track record of driving engagement and awareness.
- Proactive and resourceful, requiring minimal management to lead your team effectively and drive initiatives forward.
- Thrives in fast-paced environments, quickly adapting to trends and embracing calculated risks to push creative boundaries.
- Comfort in ambiguity, quickly running with new concepts and solving problems on the fly as you adapt strategies to evolving trends and priorities.
- Act as the team’s idea generator, orchestrating concepts across brand pillars while owning the final vision and quality of all content.
- Lead the editorial direction for Grove’s social content, ensuring messaging drives awareness and authority in health, wellness, and sustainability.
- Leverage TikTok as an experimental hub, driving bold, awareness-focused content through rapid iteration and applying insights across organic and paid strategies.
- Transform big-picture ideas into actionable, high-impact strategies that set Grove apart in the competitive social landscape.
- Define and track KPIs for each channel, analyze content performance to identify successes and improvement areas, and integrate learnings into broader strategies.
- Lead the creation of video-first content, particularly for TikTok, balancing Grove’s editorial priorities with playful, experimental approaches.
- Build and execute content calendars that prioritize swift idea generation and agile execution to capture timely trends and maximize impact.
- Partner with influencers, creators, and UGC contributors to explore new formats and styles, driving engagement and optimizing content performance.
Grove Collaborative focuses on providing sustainable and eco-friendly home and personal care products. Their products include household cleaners and personal care items that are designed to be better for both consumers and the environment. Customers can subscribe to receive regular deliveries of their favorite products, which adds convenience and encourages loyalty. What sets Grove Collaborative apart from competitors is their commitment to ethical sourcing and sustainability, as they conduct audits on their suppliers to ensure high standards are met. The goal of Grove Collaborative is to promote environmental responsibility and provide consumers with natural alternatives that are safe for their bodies and the planet.
Company Size
201-500
Company Stage
IPO
Total Funding
$537.7M
Headquarters
San Francisco, California
Founded
2012
Simplify's Take
What believers are saying
- Grove's partnership with The Nature Conservancy boosts its brand reputation and consumer trust.
- The rebrand of Grove Co. with aluminum packaging aligns with sustainable material trends.
- Recognition in the Dieline Awards enhances Grove's visibility and credibility in sustainable packaging.
What critics are saying
- Competitors like New Chapter launching upcycled products could challenge Grove's market share.
- Rising aluminum prices or supply chain issues could impact Grove's packaging strategy.
- Pressure to enhance personalization strategies may strain Grove's current capabilities.
What makes Grove Collaborative unique
- Grove Collaborative is the first plastic neutral retailer globally, enhancing its eco-friendly image.
- The company offers a subscription-based model, ensuring customer loyalty and recurring revenue.
- Grove's rigorous ethical standards and sustainability practices set it apart in the CPG industry.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Comprehensive medical, vision and dental
FSA, Limited FSA and HSA
Life insurance and disability
401(k)
Free VIP membership and 25% employee discount
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%New Upcycled Certification Reinforces New Chapter's Ongoing Commitment to Harness Earth's Finest Ingredients and Promote Sustainable Practices. BRATTLEBORO, Vt., Nov. 7, 2024 /PRNewswire/ -- New Chapter®, a Vermont-based vitamin and supplement company with a mission to deliver the wisdom of Nature to nourish mind, body, and soul, has announced its first Upcycled Certified products, including its entire Wholemega™ Wild Alaskan Salmon Fish Oil line. The Upcycled Certified mark identifies products that have full nutritional value but would have otherwise been discarded for various reasons. Using these surplus foods to create new, high-quality items reduces food waste and promotes sustainable practices, both of which are core to the New Chapter brand. New Chapter has long been on the cutting edge of sustainable certifications having obtained Organic Certification on multivitamins in 2005 and enrolling products in the Non-GMO Project Verification program in 2010
Sustainable consumer products company Grove Collaborative has launched a new partnership pilot with hotel management company Crescent Hotels & Resorts.
Home and personal care product manufacturer and retailer Grove Collaborative has launched its Beyond Plastic Impact Tracker.
Grove Collaborative (“Grove” or “the Company”), a leading sustainable consumer products company, and Virgin Group Acquisition Corp. II (“VGII”) (NYSE:
SAN FRANCISCO--(BUSINESS WIRE)--Grove Collaborative Holdings, Inc. (NYSE: GROV) (“Grove” or “the Company”), the world’s first plastic neutral retailer, a leading sustainable consumer products company, certified B Corporation, and Public Benefit Corporation announced that its recently launched rebrand of flagship owned brand Grove Co. has been selected as a winner in the Dieline Awards 2024 Sustainable Packaging category for Home, Shopping, Other Markets. For the past 15 years, the Dieline Awards have formally recognized the best packaging design worldwide, becoming the premier industry-wide benchmark for design excellence in consumer products. Grove Co.’s rebrand rose to the top of more than 1500 entries from 35 countries, earning second place in the Sustainable Packaging category, which highlights innovative design that helps advance environmental objectives while emphasizing the importance of reducing the packaging industry’s ecological footprint. Other brands recognized in the category include Target’s Figmint earning first place and Acer ebii earning third place, with Patagonia and UniSleep included on the Awards shortlist earlier this year