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Publicis Groupe

Runs advertising and digital transformation services

Director Analytic Consulting

Data & AnalyticsConfirmed live in the last 24 hours
Full-time$127.9k - $269.2k /yrIn-person

About the Job

Requirements

  • A bachelor's degree in a quantitative discipline such as Statistics, Economics, Mathematics, Marketing Analytics, Engineering, Physics, or Computer Science, or a related discipline.
  • At least 8 years of experience in data science, analytics, or machine learning; marketing analytics experience is strongly preferred.
  • A deep understanding of customer-level marketing analytics, audience creation, segmentation, campaign performance measurement, testing, attribution, incrementality, closed-loop measurement, and optimization.
  • Ability to design and execute analyses using large record-level datasets, including advertising impressions, site visitation, audience attributes, campaign activity, online sales, offline sales, and customer behavior data.
  • Experience measuring audience performance using first-party data, Epsilon-owned data assets, customer data platforms, cleanroom environments, media exposure data, and other combined data sources.
  • Working knowledge of statistical methods, experimental design, hypothesis testing, causal inference, predictive modeling, segmentation, and marketing measurement methodologies.
  • Demonstrated experience analyzing paid media performance across programmatic, search, social, display, connected TV, experiential, and out-of-home channels, including understanding each channel's contribution to digital and broader marketing measurement.
  • Proficiency with SQL, Python, or similar data manipulation and analytic tools.
  • Strong planning, prioritization, and project management skills, including the ability to manage multiple analytics projects, requests, timelines, and resources concurrently.
  • Ability to simplify complex material, foster dialogue across teams, and present analytic findings clearly and compellingly for business audiences.
  • Skill in data visualization and executive-level storytelling to communicate analytics value to senior stakeholders.
  • Ability to collaborate across interdisciplinary teams including Strategy, Client Services, Product, Technology, Data Science, AI, Delivery, and Analytics.
  • Ability to explore data and identify insights, explain complex topics clearly, and teach others.

Responsibilities

  • Serve as the client-facing lead for Analytic Services across Financial Services relationships of varying size and complexity.
  • Define paid media measurement strategies for brand, performance, and customer-level campaigns, aligning client and internal stakeholders on key performance indicator frameworks, success metrics, and reporting expectations.
  • Translate experimentation, causal inference, attribution, segmentation, predictive modeling, incrementality, and closed-loop measurement methodologies into clear client-facing insights and guidance.
  • Partner across functions to deliver advanced analytics, machine learning, and AI-driven solutions that improve marketing effectiveness across paid and owned media channels.
  • Collaborate with junior resources to manage delivery of audience measurement and insights.
  • Coordinate onshore and offshore analytic consulting, data science, and junior analytics resources in designing, executing, validating, and delivering end-to-end analytics solutions.
  • Define marketing campaign measurement strategies and align stakeholders on key performance indicator frameworks.
  • Partner with clients’ marketing and analytics teams to understand their workstreams, interpret results, and support optimization decisions across audience, offer, and creative.
  • Develop and communicate actionable insights, optimization recommendations, executive-ready narratives, and quantifiable business impact to clients and senior stakeholders.
  • Access and analyze data in Epsilon proprietary tools, PeopleCloud, cleanroom environments, customer data platforms, and other data platforms to measure audience quality, media exposure, campaign outcomes, online and offline sales impact, and customer behavior.
  • Develop an understanding of Epsilon’s current analytic capabilities, marketing platforms, and proprietary datasets.
  • Communicate and manage project execution—including timeliness, quality, communication, and creative solutioning—with clients and analytic leaders.
  • Collaborate with Analytics, Consulting, Client Services, Product, Technology, Data Science, AI, and Delivery teams to deliver integrated solutions.
  • Coach, mentor, and develop analytics team members while fostering a collaborative, high-performance culture focused on client value, innovation, and continuous improvement.

Desired Qualifications

  • A master's degree in Statistics, Economics, Data Science, Business Analytics, Marketing Analytics, or a related quantitative field.
  • Familiarity with Databricks or similar large-scale analytics platforms.
  • Experience with data visualization tools and executive reporting environments.
  • Experience with media mix modeling, fractional attribution, multi-touch attribution, brand lift, incrementality testing, sales lift, and other marketing measurement solutions.
  • Experience working in the Financial Services sector, particularly regarding Fair Credit Reporting Act data limitations.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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