Creative Tech - Web Analyst

Job Description

The professional will act as the key intermediary between the business division and IT. The core focus is leveraging customer data to enhance the digital experience, optimize the customer journey, and inform strategic decisions to drive engagement and conversion.

• Translate business requirements into actionable Tagging Plans and validate data availability across digital assets;
• Collect and translate Web and Mobile App data into actionable insights for cross-functional teams while ensuring GDPR compliance;
• Set up and manage Web Analytics solutions (Adobe Experience Platform, OneTrust) and reporting dashboards (Adobe Workspaces);
• Analyze user experience, funnel conversion, and online performance impacts;
• Implement A/B testing and personalization campaigns using Adobe Target, A/B Tasty, and Kameleoon;
• Lead data studies, coordinate marketing operations, and document online tracking best practices.

Qualifications

• Front-End Integration: Strong expertise in HTML, CSS, and JavaScript;
• Back-End & Data Manipulation: SQL, Python, VBA, third-party APIs, and Data Warehousing;
• Analytics & Testing Tools: Adobe Experience Platform, Adobe Workspaces, Adobe Target, A/B Tasty, Kameleoon, and OneTrust;
• General Tech & BI: Data Science tools, Dataviz platforms, BI functional expertise, Statistics, and MS Office;
• Fluent in English with strong project management and analytical structuring capabilities.

Additional Information

The Devoteam Group works for equal opportunities, promoting its employees based on merit and actively fights against all forms of discrimination. We are convinced that diversity contributes to the creativity, dynamism and excellence of our organization. All of our vacancies are open to people with disabilities.