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The Federal Reserve System

Central bank of the United States

Assistant Vice President - Digital Strategy

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeCleveland, OH, USA$191.4k - $239.3k /yrIn-person

About the Job

Requirements

  • A bachelor's degree is required.
  • At least 7 years of related work experience is required; the experience requirement may vary based on business need.
  • Deep expertise in digital strategy, user experience leadership, web ecosystem management, and digital communications is required.
  • Proven ability to lead digital teams is required.
  • Strong judgment, prioritization skills, and ability to synthesize insights are required.
  • Demonstrated experience managing enterprise digital transformation or digital governance at scale is required.

Responsibilities

  • Define and lead an enterprise-wide digital strategy grounded in the Cleveland Fed’s external communications priorities.
  • Create unified standards for digital content, user experience, web governance, and digital brand presence.
  • Lead a multidisciplinary Digital Strategy team composed of web strategists, user experience researchers, digital content specialists, and digital product owners.
  • Oversee teams conducting user experience research, design, and digital experience strategy across public-facing sites and tools.
  • Ensure all digital experiences are user-centered, data-informed, and accessible.
  • Lead enterprise web strategy, including information architecture, navigation coherence, and content lifecycle management.
  • Partner with colleagues in external communications, external engagement, research, information technology, and the executive office to ensure all digital assets present a consistent voice.
  • Align the Digital Strategy team with external communication priorities and goals to ensure consistency and strategic amplification of key messages.
  • Oversee digital platforms critical to institutional engagement, including web content management systems and analytics tools, while working within the chief information officer delivery model.
  • Lead digital and web projects through technical teams outside the role’s direct reporting line, including partnering on requirements, prioritization, and release planning.
  • Use analytics and user experience metrics to drive continuous improvement and track impact.
  • Establish digital governance processes to align work across teams.
  • Build digital capabilities aligned with future needs, including automation, accessibility, and modern user experience patterns.

Desired Qualifications

  • Familiarity with Federal Reserve communications is preferred.

About the Company

The Federal Reserve System

Central bank of the United States

The Federal Reserve System serves as the United States’ central bank, guiding monetary policy, supervising banks and bank holding companies, and providing financial services to banks and the U.S. government. It implements policy through tools like setting the federal funds rate and conducting market operations, and it runs bank supervision and payments services via 12 regional banks coordinated by a national Board. Unlike private banks or firms, it operates as a public‑purpose institution with a nationwide mandate and regional insight, not to earn profits but to maintain financial stability. Its goal is to promote a strong economy and a stable financial system for the United States.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
United States
Founded
1913

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