Brand Marketing Manager

Yardzen appoints Brian Radics as its new Head of Growth. Aug 27, 2026, 12:00 ET Leading landscape design-and-build company taps former Topgolf CMO to drive its next chapter of expansion MILL VALLEY, Calif., Aug. 27, 2026 /PRNewswire-PRWeb/ - Yardzen, the leading landscape design-and-build platform, today announced that Brian Radics has joined the company as Head of Growth. The hire comes at a moment when the American yard is more richly valued than ever before. According to a 2026 U.S. Outdoor Trends Report*, homeowners renovating their outdoor spaces for their own enjoyment now outnumber those doing it for resale value, a gap that has widened since 2024. More people today are treating their yards as real living space - somewhere to cook, gather, and eat dinner on a Tuesday, rather than a strip of lawn to maintain. Yardzen has grown alongside that shift. With tens of thousands of projects completed nationwide, the company is well-positioned today to take homeowners from a first idea to a finished yard without the cost, time, and complexity of traditional renovation. "Brian has spent his career turning brands into places people want to spend their time, and connecting lived experiences to those brands," said Allison Messner, CEO and cofounder of Yardzen. "In this moment where our yards have never been more important, but the decision to enter into a home renovation never more complex, there's enormous opportunity to enable American homeowners to get more out of their outdoor living spaces." In this newly created role, Radics will lead Yardzen's Marketing, Build, and Partnerships teams, with a focus on scaling the brand and strengthening the end-to-end experience for both homeowners and the builders who bring Yardzen designs to life. Radics will also shape how Yardzen shows up online and in real-world moments, deepening engagement with homeowners and the broader Yardzen community, while building partnerships that support the company's continued growth and awareness. "I was drawn to Yardzen's mission of enriching lives through outdoor living, and the huge opportunity for a company with such impact, so early in its story," said Radics. "I mowed lawns as a kid, and I've spent my career building brands. This role is the culmination of that journey. And what excites me most is the chance to make Yardzen the first place people think of when they're ready to transform their outdoor space and create something they'll enjoy for years to come." Radics brings extensive experience shaping brands, driving growth, and making magic happen at the intersection of digital and IRL experiences across leading consumer companies. Before joining Yardzen, he served as CMO at Hotaling & Co. and Topgolf Entertainment, following brand and marketing leadership roles at Diageo, The Coca-Cola Company, and M&M's/Mars. Radics holds a B.A. in government from Dartmouth College and an MBA from the University of North Carolina Kenan-Flagler Business School. *Houzz 2026 U.S. Outdoor Trends Report About Yardzen Founded in 2018, Yardzen is the leading landscape design-and-build platform, reimagining how American homeowners create outdoor spaces. Born from its cofounders' experience rebuilding their yard after a devastating wildfire, Yardzen made professional, premium landscape design faster and more accessible for every homeowner. Yardzen's in-house designers draw on expertise from tens of thousands of projects nationwide to deliver custom designs tailored to each client's lifestyle, budget, and vision. Yardzen then guides homeowners through to a finished yard, working with a trusted, vetted network of local pro builders. The company has been named one of Fast Company's Most Innovative Companies, and its founder has been awarded Apartment Therapy's Changemaker and Inc.'s Female Founders 100. For more information, please visit yardzen.com. Media Contact SOURCE Yardzen

Inc. names Yardzen CEO and Co-founder Allison Messner to its 2026 Female Founders 500 list. Mar 12, 2026, 17:56 ET Inc.'s annual Female Founders list celebrates the nation's most innovative women entrepreneurs, who collectively generated approximately $12.3 billion in 2025 MILL VALLEY, Calif., March 12, 2026 /PRNewswire-PRWeb/ - Allison Messner, CEO and Co-Founder of Yardzen, is honored to be named to Inc.'s 2026 Female Founders 500, an annual list honoring the most dynamic women business leaders in the United States. The list recognizes founders whose bold ideas, resilience, and execution are shaping the future of their industries. Under Messner's leadership, Yardzen reimagines how homeowners design and build outdoor spaces. The 2026 Female Founders honorees collectively generated approximately $12.3 billion in 2025 revenue and $12.2 billion in funding to date, underscoring the economic impact of women-led businesses across sectors. Each year, Inc. editors evaluate applications through a rigorous, multi-round selection process. Founders are assessed on both quantitative performance metrics, including revenue growth, funding, sales, and audience size, as well as qualitative factors such as innovation, social impact, and brand momentum. The final list represents entrepreneurs who have demonstrated exceptional leadership and measurable progress over the past year. Previous honorees have included such game-changing leaders as Billie Jean King, Sallie Krawcheck, Serena Williams, and Emma Grede - all of whom have transformed their industries and broken barriers along the way. "To be recognized among such an incredible group of women is truly an honor. Building a company in a traditionally male-led industry with a primarily female client has reinforced that both trusting my instincts and following the data ultimately helps us fulfill our mission of helping homeowners live better outside," said Allison Messner, CEO and Co-founder of Yardzen. "It's inspiring to be part of a growing community of women founders who are redefining industries and proving that purpose-driven companies can deliver both returns and exceptional customer experiences." Honoree selection is also honed through the evaluation of the program's advisory board, which includes Patty Arvielo, co-founder and CEO of New American Funding; Tiffany Dufu, president of the Tory Burch Foundation; Joy Mangano, co-founder and CEO of CleanBoss; Michelle Cordeiro Grant, founder and CEO of GORGIE; Sheila Lirio Marcelo, co-founder and CEO of Ohai.ai and founder of Care.com; and Melissa Mash, co-founder and CEO of Dagne Dover. Yardzen is the leading landscape design and build platform in the United States. Founded in 2018 with the goal of helping people live better outdoors, Yardzen has transformed outdoor spaces for hundreds of thousands of clients. Today, 89% report spending an additional 24 more hours outside each month after their projects are completed. In November 2024, Yardzen was acquired by CRH, a Fortune 500 building materials leader and the world's largest manufacturer of outdoor building materials. The acquisition positions Yardzen to accelerate growth in the $527 billion home renovation market while scaling sustainability initiatives at the core of the brand, including the American Rewilding Project, which offsets climate change by restoring regional, climate-resilient landscapes through native planting, permeable and recycled materials, water conservation, and biodiversity. "Each year, we are increasingly amazed by the extraordinary leaders on our Inc. Female Founders 500 list," says Bonny Ghosh, editorial director at Inc. "The honorees on this year's list include innovators in AI, beauty and wellness trendsetters winning devoted fans, and nonprofit leaders making a real impact in their communities. Together, they're showing all of us what trailblazing female leadership looks like." Several honorees will be featured in Inc. magazine's Spring print issue, on newsstands March 17, 2026. To see the complete list of honorees, please visit: https://www.inc.com/female-founders/2026. About Inc. Inc. is the leading media brand and playbook for entrepreneurs and business leaders shaping its future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com. About Yardzen Founded in 2018, Yardzen is the leading online platform for landscape design and build, transforming how homeowners approach outdoor renovations. By combining best-in-class landscape design, transparent pricing, and a seamless digital and human experience, Yardzen delivers a custom design firm experience that respects clients' time budget and priorities. From its online studio to the field, Yardzen connects homeowners with professional designers and a network of vetted contractors who bring their outdoor visions to life. Named one of Fast Company's Most Innovative companies, Apartment Therapy's Changemakers, and Inc. Female Founded 100. For more information, please visit https://yardzen.com. Media Contact SOURCE Yardzen