Full-Time

Marketing Specialist

Tecovas

Tecovas

201-500 employees

Handmade cowboy boots

Consumer Goods

Junior

Austin, TX, USA

Required Skills
Marketing
Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field
  • 2+ years of experience in digital marketing, with a focus on paid advertising and email/SMS
  • Hands-on experience with CRM platforms and email/SMS marketing tools (Klaviyo preferred)
  • Proficiency in managing paid advertising campaigns across digital platforms like Google and Meta Ads
Responsibilities
  • Plan, execute, and optimize paid advertising campaigns across various digital channels
  • Monitor campaign performance, analyze data, and generate actionable insights
  • Conduct keyword research and A/B testing to optimize performance and drive conversions
  • Write creative briefs and collaborate with the creative team to develop engaging assets and landing pages
  • Manage email and SMS campaigns, including customer segmentation and email and SMS automation workflows
  • Develop targeted email and SMS marketing campaigns to nurture leads, drive customer engagement, and enhance retention
  • Stay informed about industry trends, competitor activities, and best practices in paid digital advertising and CRM
  • Prepare regular reports and presentations to communicate campaign performance, key insights, and recommendations to stakeholders

Tecovas' mission is to be the most beloved heritage western brand in the world by creating unparalleled products, experiences, and joy for everyone who crosses their path.

Company Stage

Series C

Total Funding

$106.4M

Headquarters

Austin, Texas

Founded

2015

Growth & Insights
Headcount

6 month growth

6%

1 year growth

37%

2 year growth

76%

Benefits

We offer insurance plans that pay 99% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents

Paid Parental Leave

Flexible PTO policy

Corporate wellness program

Competitive salary

Generous employee discounts!

INACTIVE