Full-Time

Sr Events Marketing Manager

Updated on 3/13/2025

Later

Later

1,001-5,000 employees

Social media management and influencer marketing tools

Compensation Overview

$120k - $130kAnnually

Senior, Expert

Boston, MA, USA

This position is hybrid, requiring some in-office days.

Category
General Marketing
Growth & Marketing
Requirements
  • 7+ years of B2B events marketing experience, with demonstrated progression in events strategy roles
  • Bachelor's degree in Marketing, Events Management, or related field
  • Proven success managing large-scale conferences and executive-level events
  • Track record of delivering measurable pipeline impact through events programs
  • Experience managing and developing direct reports in an events context
  • Strong project management skills with ability to manage multiple events simultaneously
  • Expertise in event strategy, from concept development to execution and measurement
  • Proficiency in event management platforms and marketing analytics tools
  • Experience managing six-figure event budgets and vendor relationships
  • Experience marketing to enterprise B2C brands and agencies
Responsibilities
  • Develop and own Later's comprehensive annual events strategy and roadmap
  • Create strategic framework for measuring event ROI and pipeline impact
  • Design targeted owned event experiences for enterprise marketing leaders
  • Manage events budget, vendor relationships, and agency partnerships
  • Execute virtual, hybrid, and in-person event programs at scale
  • Create and maintain event measurement frameworks and ROI analysis
  • Partner with Demand Generation to create integrated event campaigns
  • Work with Product Marketing to showcase platform capabilities effectively
  • Support Sales team in creating high-touch executive events and VIP experiences
  • Collaborate with Customer Marketing to secure and prepare customer speakers
  • Manage and mentor an Events Manager, providing guidance and career development
  • Build and maintain relationships with industry event organizers and partners
  • Guide cross-functional initiatives between events, sales, and marketing teams
  • Define and implement event marketing best practices and playbooks
  • Stay current with B2B event trends and technologies
  • Conduct regular analysis of competitive event strategies
Desired Qualifications
  • CMP (Certified Meeting Professional) certification
  • Background in social media or influencer marketing space
  • Experience with marketing analytics and attribution platforms
  • Knowledge of enterprise sales cycles and pipeline development
  • Advanced degree in related field

Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer campaign management; Later Social Media Management, a tool for planning and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring consistent updates and support. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable returns from their social media activities.

Company Size

1,001-5,000

Company Stage

Seed

Total Funding

$3.7M

Headquarters

Vancouver, Canada

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-enhanced search optimizes influencer discovery and ROI for brands.
  • Social commerce trends offer new monetization opportunities for creators.
  • Later's partnerships with major social platforms expand its market reach.

What critics are saying

  • Linktree's growth may overshadow Later's Link in Bio tool.
  • Integration of Mavely could distract from core offerings.
  • Instagram's video shift may require adaptation of Later's tools.

What makes Later unique

  • Later combines influencer marketing and social media management in a unified platform.
  • The company offers AI-powered social listening tools for actionable insights.
  • Later's acquisition of Mavely enhances its social commerce capabilities.

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Benefits

Hybrid work environment

Education & conference budget

Wellness spending account

Flexible hours & work schedule

Technology bonus

Annual company retreat

Vacation & wellness days

Parental leave top-up

Learning & development workshops

Stock options

Company News

VentureBeat
Jan 3rd, 2025
Later Acquires Social Influencer App Mavely For $250M

Later, an influencer marketing and social media management software firm, is acquiring social influencer app Mavely for $250 million.That’s a big amount in the relatively new social commerce industry. This acquisition accelerates Later’s ability to deliver full-funnel impact and measurable return-on-investment (ROI) for marketers while enabling creators to maximize their earnings through social commerce. Later is a leader in enterprise influencer marketing and social media management software and services trusted by brands like YouTube, ESPN, Kylie Cosmetics and more. And Mavely is an app for the everyday influencer who wants to earn income through commissions on the sales they drive for brands and retailers. In the first half of 2024, Mavely paid out over $16 million in commissions, campaign fees and other earnings to its more than 85,000 creators. “Bringing Mavely under the Later umbrella is a major step in redefining how marketers and creators work together,” said Scott Sutton, CEO of Later, in an email to GamesBeat. “Mavely brings incredible technology, expertise, and a shared vision. By combining our strengths, we are enhancing the value we provide to marketers and empowering creators to build sustainable, income-generating businesses

PR Newswire
Jan 3rd, 2025
Later Acquires Mavely for $250 Million, Unlocking New Opportunities for Marketers and Creators to Maximize their Return on Social

/PRNewswire/ -- Later, a leader in influencer marketing and social media management software and services, today announced its acquisition of Mavely, the...

PR Newswire
Aug 20th, 2024
Later Launches Ai-Enabled Social Listening And Enterprise Solutions

Today's announcement accelerates the company's strategy of becoming the top Social Revenue Platform™ for brands and creators.BOSTON, Aug. 20, 2024 /PRNewswire/ -- Later , a social media management and influencer marketing leader, releases its newest product offering today: an industry-leading social listening tool. The release moves the company upmarket in its transition to the first-ever Social Revenue Platform™ - a single influencer and social media ecosystem for brands and creators.The new product from Later pairs the company's time-saving social media management solution with an AI-powered social listening tool that gives marketers actionable social intelligence data to inform content strategy, measure campaign performance, and monitor brand health. It also works alongside Later's influencer marketing solution by suggesting creators for brands to partner with based on prior campaigns. These are the first in a series of upcoming announcements around Later's Social Revenue Platform™ vision."We heard from dozens of customers that there was a gap in the market for a user-friendly, budget-friendly social media management and listening solution that still offers sophisticated, clear insights to evolve their marketing strategy," said Justin Withers, Chief Growth Officer, Later. "Later addresses these acute needs with today's announcement and sets us up to deliver on our promise to customers of providing one, comprehensive social management solution for their strategy that serves marketers across organic and influencer content."Said Neal Malone, PR & Social Media Management Supervisor at Connelly Partners and Later social listening beta partner, "Later's social listening tool makes it quick and easy to monitor what people are saying about our brands

TechCrunch
May 22nd, 2024
Linktree Surpasses 50M Users, Rolls Out Its Social Commerce Program To More Creators

Link-in-bio startup Linktree said on Wednesday that it has surpassed 50 million users. The figure represents a significant uptick from the 2.7 million users the company had in 2019. The company has been growing consistently, adding nearly 10 million users (or Linkers, as Linktree calls them) in the span of just five months: In December, the company told TechCrunch that it had 41 million users, and it reported over 47 million users this March. Linktree is considered one of the top link-in-bio tools on the market, with its rivals owning a significantly smaller portion of the pie: competitor Later has around 7 million users, whereas Beacons has over 2 million.“It’s astounding to see the scale we’ve reached by being Linker-first — now empowering more than 50 million Linkers with a space that they own, to grow and monetize,” Linktree’s co-founder and CEO, Alex Zaccaria, said in a statement to TechCrunch.The company said it is also launching the beta of its social commerce offering. The new program, which was in alpha back in March, lets creators add storefronts to their link-in-bio pages and take a 12% to 15% commission on sales. All users will be able to apply to join the program later this year.The experiment initially launched with a few brands (Revolve, Sephora, and Urban Outfitters) and was only available to a few creators. Starting today, Linktree is opening it up to more users and has added over 2,000 brands, including Adidas, Lululemon, New Balance and Net-a-Porter. Creators can access a huge product catalog featuring thousands of items that they can highlight on their storefronts.The company also added a new feature in tandem with the beta launch: Users can now upload user-generated content to promote relevant content from their social media accounts alongside recommended products

Viima
Oct 25th, 2023
Understanding Corporate Partnering with Immanuel Nama

Later Innospot was acquired by HYPE and then I got more into the whole consulting side of things.