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Wells Enterprises

Produces Blue Bunny ice cream products

Business Development Manager - Impulse Channel Distribution

Business Development & PartnershipsPosted on Nov 12
Full-time$115.3k - $162k /yr

About the Job

Requirements

  • A bachelor's degree in Business or a related field is preferred.
  • A minimum of 4 years of account selling experience with a consumer packaged goods company is required.
  • Must live in the market.
  • Able to analyze data and sales statistics and translate results into better solutions.
  • Proficient with Microsoft Office, including Word, PowerPoint, Outlook, and Excel.
  • Experienced in preparing and presenting quarterly goals and forecasts for future projects.
  • Demonstrated and proven sales results.

Responsibilities

  • Manage distributor partners, including direct store delivery and broadliner partners.
  • Develop mobile vending and execute private label initiatives.
  • Develop retail accounts, understand customer strategy and performance, and know customer policies and procedures.
  • Apply category management principles, convert data into insights, use insights to influence customer behavior, demonstrate category knowledge and performance drivers, and understand key consumer and shopper insights.
  • Manage volume forecasts.
  • Manage profit and loss and trade activity.
  • Manage accounts payable.
  • Conduct annual joint business planning and monthly business reviews.
  • Manage assets.
  • Arrange business meetings and one-on-one conversations with prospective customers.
  • Discover and explore new business opportunities through internal business case development.
  • Develop ways to improve the customer experience and build brand loyalty.
  • Create presentations for potential new customers.
  • Build trust and long-term relationships with distributors and retailers.
  • Execute national account programming.
  • Generate revenue while achieving profit and trade spend objectives.
  • Manage distributor and retail accounts across small-format channels while supporting branded and private label initiatives.

Desired Qualifications

  • A bachelor's degree in Business or a related field is preferred.
  • Goal-oriented and organized approach to work.
  • Eagerness to expand sales by gaining distribution with regional chains and independent customers.
  • Ability to multitask, prioritize, and manage time effectively.
  • Self-motivated and self-directed.
  • Ability to communicate verbally and in writing.

About the Company

Wells Enterprises

Produces Blue Bunny ice cream products

Wells Enterprises is the largest privately held ice cream maker in the United States, producing over 900 ice creams and frozen novelties under Blue Bunny and Bomb Pop. It operates two Le Mars plants plus facilities in Henderson, NV and Dunkirk, NY, with products made in advanced facilities and shipped nationwide through grocery, club, mobile trucks, and foodservice channels. It stands out as a long-time family-run business that operates as an independent unit within the Ferrero Group. Its goal is to keep expanding its nationwide frozen dessert lineup while leveraging Ferrero’s scale to reach more customers.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Le Mars, IA
Founded
1913

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