Consumer Brand Leader

🧠 About Legion Health

At Legion Health, we believe everyone deserves fast, affordable, and world-class health care, and we’re developing the AI infrastructure to deliver it ourselves at world scale.

Legion is building autonomous medical care (the AI doctor), starting with psychiatry. Our AI-native care-delivery platform currently automates 95% of the administrative work required for us to deliver direct patient care. We also recently became the first company ever to receive regulatory authorization to let AI prescribe psychiatric medications, allowing us to not only collapse health care’s admin costs but also its clinical labor costs—shifting this industry’s economics from humans to tokens.

Our technical moat is hard to copy—we combine rich data, production AI, doctors in the loop, and end-to-end care operations to deliver measurably better care to a clinically complex patient population. This has helped us produce tens of thousands of total visits in just 2 years, all while holding ops costs flat and achieving industry-leading patient NPS and retention. While the last generation of healthcare startups made the existing system incrementally more efficient, Legion is rebuilding full-stack care delivery from first principles. Our vision? A 10X better patient experience that’s higher quality, less expensive, and more scalable than ever before. And a 10X better clinician experience that frees our providers to focus on what matters most: caring for patients.

Legion Health is backed by Y Combinator, leading venture capital firms, and founders from Function Health, Modern Health, Everly Health, Trusted Health, Clipboard Health, PatientPing, Sesame Care, Faire, EasyPost, and fuboTV.

Join us as we build the future of health care: faster, higher-quality, and more affordable, powered by doctors and AI working together.

📍 Role Logistics

• Job Type: Full-Time

• Role Type: Brand / Consumer Marketing / Creative Strategy / Social / Communications

• Ideal Experience Level: 5+ years

• Location: San Francisco

• US Visa Sponsorship: Yes

🚀 The Opportunity

Legion is hiring a Consumer Brand Leader to make the company one of the most trusted, memorable, and culturally resonant consumer health brands in the United States.

You will own how Legion shows up to patients, families, clinicians, creators, press, and the broader culture as we build a new category of AI-native medical care. You will translate a technically and clinically complex company into a brand people understand, believe, remember, and recommend.

This is a player-coach role. You should be comfortable owning strategy, writing campaign concepts, building the social/content operating system, reviewing creative, pressure-testing claims, reading the dashboard, and hiring the team behind you.

The right person has the healthcare trust instincts of Function, Midi, Brightside, Seed, and AG1; the brand-performance rigor of Hims, Ro, and Superpower; the product storytelling discipline of Oura and WHOOP; and the social-first creative taste of the best breakout consumer brands.

✅ Responsibilities and Deliverables

• Own Legion’s consumer brand system across positioning, messaging, voice, visual identity, narrative architecture, campaign strategy, social presence, content standards, and brand governance.

• Translate AI-native psychiatry, medication management, insurance-covered care, clinical quality, and regulatory complexity into simple, credible, emotionally resonant consumer storytelling.

• Build Legion’s social-first creative engine across TikTok, Instagram, YouTube, LinkedIn, Reddit, X, newsletters, short-form video, clinician-led explainers, founder content, patient education, and creator-led formats.

• Develop platform-native content systems that make Legion trusted and talked about, not just posted about: recurring series, hooks, scripts, clinician explainers, myth-busting, patient journey education, behind-the-scenes care operations, founder POVs, and culturally relevant moments.

• Own integrated brand campaigns across paid, owned, earned, and IRL channels, including hero campaigns, launches, PR moments, podcast/audio, YouTube, OOH tests, events, partnerships, community activations, and founder visibility.

• Partner with growth to make brand measurable: branded search, direct traffic, social reach and saves, share of voice, earned media, creator performance, landing-page conversion lift, referral lift, CAC contribution, trust metrics, and brand health.

• Create Legion’s trust architecture: proof points, claims hierarchy, clinical review process, AI-and-doctor messaging, safety language, patient expectation-setting, testimonial rules, and compliance-safe social proof.

• Partner with clinical, legal, compliance, product, growth, data, and operations so every consumer touchpoint is fast-moving, accurate, defensible, and aligned with real care delivery.

• Build a creator, expert, and community program that can scale without eroding trust: clinician voices, patient-safe stories, creator briefs, usage rights, whitelisting, medical review, disclosure standards, and performance feedback loops.

• Own Legion’s editorial/content strategy around psychiatric access, anxiety, depression, medication management, refills, insurance-covered care, AI in medicine, and how to choose high-quality mental health care.

• Build the brand operating system: campaign calendar, social calendar, creative review cadence, content pipeline, agency/freelance bench, production workflows, brand guidelines, measurement dashboard, and weekly brand-performance review.

• Hire and manage the first consumer brand team across brand strategy, copy, design, social, content, video, PR/comms, creator partnerships, and creative operations.

• Protect the brand in high-stakes moments: public responses, press narratives, sensitive healthcare topics, AI-related scrutiny, patient trust risks, and category-level conversations about the future of care.

🏆 You’ll Be Successful If You...

• Make Legion one of the most trusted and recognizable consumer mental health brands in the country.

• Turn a complex healthcare and AI story into a simple, compelling narrative that patients can repeat to a friend.

• Build a social and content engine that consistently earns attention, saves, shares, comments, referrals, and qualified patient demand.

• Ship brand campaigns that move measurable awareness, branded search, direct traffic, earned media, conversion, and patient trust.

• Create a brand system that is emotionally resonant without being vague, clinically credible without being sterile, and ambitious without sounding reckless.

• Build a creative culture where the work gets sharper every week: better hooks, better scripts, better landing pages, better stories, better judgment.

• Make brand and performance reinforce each other instead of fighting each other.

• Help patients understand what Legion does, why it is different, why it is safe, what AI does and does not do, and why doctors remain central to the care model.

• Build a team and partner bench that can produce high-quality creative at startup speed without creating brand chaos.

• Scale brand in a way that clinical operations can absorb without damaging patient experience, quality, provider trust, or regulatory credibility.

🧰 Ideal Background and Skills

• 5+ years in brand marketing, creative strategy, social/content leadership, integrated marketing, communications, or consumer marketing at a high-growth consumer, DTC, marketplace, subscription, telehealth, healthcare, wellness, fintech, or other regulated company.

• 3+ years leading brand, creative, social, content, or integrated campaign work with direct ownership of strategy, execution, team output, and measurable business impact.

• Portfolio or case studies showing excellent consumer brand work: positioning, campaigns, social-first creative, video, founder/expert content, launch moments, editorial systems, PR narratives, or creator-led programs.

• Strong brand-performance judgment: you believe brand should build trust, memory, preference, and cultural relevance, but you can also defend brand investment with metrics like branded search, direct traffic, conversion lift, CAC contribution, share of voice, earned media, and cohort quality.

• Deep social and cultural fluency across TikTok, Instagram, YouTube, Reddit, LinkedIn, X, podcasts, newsletters, and creator ecosystems. You understand platform behavior, not just content calendars.

• Excellent writing and messaging instincts: you can write headlines, scripts, founder posts, campaign briefs, creator briefs, landing page copy, press talking points, and internal strategy docs.

• High creative taste across copy, design, video, motion, typography, art direction, storytelling, and brand systems. You do not need to be the best designer in the room, but you need to know what great work looks like and how to get people there.

• Healthcare trust judgment: you understand that marketing medical care is not the same as selling shoes. Claims, privacy, targeting, patient stories, clinical review, expectation-setting, vulnerable audiences, and regulatory scrutiny all matter.

• Experience partnering cross-functionally with growth, product, clinical, legal, compliance, PR, data, operations, and executives. You can influence without authority and keep teams aligned under pressure.

• Experience managing agencies, freelancers, creators, production partners, PR partners, designers, copywriters, social leads, and/or creative strategists with clear standards and accountability.

• Comfortable with tools such as Figma, Webflow/Framer, Notion, Airtable, Linear, Google Analytics, PostHog/Looker/Hex, Sprout/Brandwatch, social listening tools, project management systems, and AI tools for research, ideation, scripting, editing, synthesis, and creative iteration.

• Low ego, high urgency, strong ownership. You do not need a perfect system to start producing category-defining work.

• Bonus: experience at or near companies like Function Health, Hims & Hers, Ro, Superpower, Midi Health, Brightside Health, Oura, WHOOP, Seed Health, Ritual, AG1, Maven, Parsley Health, Thirty Madison, Curology, Levels, Noom, Liquid Death, OLIPOP, Poppi, e.l.f., Rhode, or another breakout consumer brand with real trust, taste, and growth pressure.

💰 Compensation & Benefits

• Salary: $150,000 – $270,000, based on experience

• Early-Stage Equity: Competitive

• Health Insurance: Medical, dental, and vision benefits

• Additional Perks: In-person retreats, meal stipends, brand/content budget, creator budget, learning stipend

• Time Off: Flexible, unlimited vacation policy

• Work Hours: Flexible

• Work Setup: Remote, with regular in-person founder/brand sprints

• Impact: Work on something that will change health care forever.

• Autonomy and Learning: Own the narrative, creative system, social engine, campaign roadmap, team, operating cadence, and brand standards end-to-end.

• Growth Opportunities: As we scale, this role will naturally grow into Head of Brand / VP Brand.

📝 How to Apply and Hiring Process

• Apply here: https://jobs.ashbyhq.com/legionhealth/4bb1f2de-e0f3-4866-a393-34d50dacc7d2

• Overview of our hiring process:

  1. Resume + Application Screen

  2. Founder Interview

  3. Brand and Creative Deep Dive + Consumer Brand Case Study

  4. Cross-Functional Interviews with Product, Growth, Clinical/Ops, and Founders

  5. Professional Reference Checks

• Estimated time-to-hire: 2 weeks

• Start date: ASAP

• Hiring manager: Arthur MacWaters

🤝 Equal Employment Opportunity

Legion Health is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, contractors, and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other protected characteristic under applicable law. We encourage applicants from all backgrounds to apply.