Community Manager

Strategy Development:

• Develop and implement comprehensive activations and social media strategies aligned with seasonal GTM objectives and core principles.
• Identify key performance indicators (KPIs) and metrics to track the success of social media campaigns and initiatives.
• Stay abreast of industry trends and best practices to inform strategy development and optimization.

Content Creation and Social Media Management:

• Facilitate the creation of engaging and high-quality content for various social media platforms, including but not limited to Instagram, TikTok, LinkedIn, Facebook, Threads, and X, to drive engagement and promote brand initiatives.
• Collaborate with internal teams and external partners to create and promote seasonal content, including images, videos, and user-generated content.
• Curate user-generated content and community contributions to foster brand presence and engagement.
• Act as a liaison between the brand and community members, actively engaging with clients and fostering a positive online environment.
• Monitor community feedback and sentiment, gathering insights to inform future strategies and initiatives.

Creator Relationship Management:

• Cultivate and maintain relationships with social media creators and influencers, fostering a strong sense of community and partnership.
• Serve as the primary point of contact for creators, addressing inquiries, providing support, and facilitating collaboration opportunities.
• Strategically identify and onboard new creators aligned with the brand’s values and target audience.
• Negotiate and execute partnership agreements with influencers, coordinating content creation and campaign execution.
• Work closely with creators to develop creative content ideas and campaigns that resonate with the target audience.

Paid Social Management:

• Plan and execute paid social media advertising campaigns across various platforms, including but not limited to Facebook Ads Manager and Google Ads.
• Optimize ad targeting, creative assets, and budget allocation to maximize return on investment (ROI) and achieve campaign objectives.
• Stay informed of platform updates and algorithm changes so that advertising strategies can be adapted accordingly.

Collaborative Projects and Partnerships:

• Identify opportunities for collaborative projects and partnerships within the community, leveraging influencers and brand advocates to amplify brand messaging.
• Negotiate and execute partnership agreements with creators, stylists, celebrities, and brands, ensuring alignment with brand objectives and values.
• Track and report on the success of collaborative initiatives, highlighting key metrics and insights for future planning.

Event and Activation Planning:

• Plan, coordinate, and execute engaging events and activations to foster community engagement and brand awareness.
• Collaborate with internal teams and external partners to conceptualize event themes, logistics, and promotional strategies.
• Manage event budgets, timelines, and logistics, ensuring seamless execution and maximum impact.

Analytics and Reporting:

• Utilize social media analytics tools to track performance metrics, including engagement, reach, and conversion rates.
• Generate regular reports on social media performance, highlighting key insights and recommendations for optimization.
• Monitor competitive landscape and industry benchmarks to benchmark performance and identify areas for improvement.