Brand Manager
About the job
- A bachelor's degree in Marketing, Business Administration, Communication, or a related field is required.
- A minimum of five years of professional experience in brand management, marketing, or marketing communications is required.
- Strong knowledge of brand strategy, positioning, digital marketing, and integrated marketing communications is required.
- Experience managing marketing campaigns, external agencies, and cross-functional projects is required.
- Strong analytical thinking, creativity, communication, and project management skills are required.
- The ability to manage multiple brands, stakeholders, and priorities effectively is required.
- A very good command of written and spoken English is required.
- Develop and implement brand strategies for Hitachi and YORK in alignment with business objectives and global brand guidelines.
- Strengthen brand positioning, awareness, and equity through market, customer, and competitor insights.
- Plan and execute integrated marketing and communication activities, including digital campaigns, public relations, social media, events, and sponsorships.
- Ensure consistent brand identity and communication across all relevant channels and customer touchpoints.
- Support product launches, go-to-market strategies, and brand activation initiatives in collaboration with relevant stakeholders.
- Manage external agencies, business partners, and marketing budgets to ensure effective execution of brand activities.
- Monitor brand performance and campaign effectiveness through relevant key performance indicators and drive continuous improvement.
- Collaborate closely with Sales, Product Management, Communication, and other functions to align brand initiatives with business priorities.
- Experience in HVAC or other technical B2B/B2C industries is an advantage.
About the company
Bosch Home Comfort makes heating, cooling and hot-water equipment for homes, commercial buildings and industrial users. Its portfolio combines electric heat pumps with gas-fired boilers and hybrid systems, giving customers different ways to control building temperatures and supply hot water. The business sells equipment through its brands' sales networks, with products adapted to regional building needs and energy requirements. Its inverter-driven heat pumps adjust compressor output to match demand rather than running constantly at full power. The Bosch business unit was formed through the merger of Bosch and Buderus heating activities in 2004 and is headquartered in Wetzlar, Germany.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
Wetzlar, Germany
Founded
2004
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Simplify's Take
What believers are saying
- Heat-pump researchers gain human-factors experience: Bosch's Wernau team tests how concealed fans change perceived noise.
- Retrofits expand the addressable market: Bosch's IDS Ultra fits most existing air-to-air systems.
- Investment funds technical work: February 2026 reporting puts Bosch Home Comfort's 2025 investment near €200 million.
What critics are saying
- Demand remains cyclical: Bosch's February 2026 report says Germany's heating market shrank 14% in 2025.
- Sales coordination stays fragmented: Bosch retains separate brand sales contacts and discount schemes.
- Facilities work extends beyond normal shifts: Bosch's advertised Facility Engineer role requires responding to off-shift emergencies.
What makes Bosch Home Comfort unique
- Regional identities stay distinct: Bosch retains Buderus and licenses the Hitachi and YORK names for its HVAC portfolio.
- Acoustics gets specialized testing: Bosch's Wernau heat-pump laboratory measures noise with 19 microphones.
- Cold-climate heating reaches below freezing: Bosch's IDS Ultra maintains full heating capacity at 5°F.
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Benefits
- Health Insurance
- Paid Vacation
- Remote Work Options
- Flexible Work Hours
- Wellness Program
- Mental Health Support
- 401(k) Retirement Plan