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Mammoth Brands

Multi-brand CPG platform for personal care

Head of Community

Growth MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • 10+ years across creator partnerships, affiliate, social commerce, or growth marketing, including at least a few years leading a creator function.
  • Fluency in TikTok Shop and social commerce, including understanding affiliate economics and commission design.
  • Growth marketing discipline and comfort with performance accountability.
  • Ability to build systems and shared infrastructure from scratch.
  • Good judgment in creators and content, with brand sensitivity to partner with CMOs, growth leads, and brand teams.
  • Ability to run a high-volume program and bespoke, high-touch relationships simultaneously.
  • Comfort leading through dotted lines and shared ownership, with clear accountability to growth outcomes.

Responsibilities

  • Own the shared creator network across all three brands and ensure every creator conversation routes through it to prevent duplicate outreach.
  • Own shared infrastructure for contracts, rates, rights, payments, and the content repository, with paid usage and affiliate as defaults on every deal.
  • Decide creator-to-brand assignments, when to deepen or end relationships, and how to resolve cross-brand conflicts.
  • Own the TikTok partner relationship and bring cross-brand requests to the platform.
  • Own the pod running all creator and content work for TikTok Shop, led day to day by the Senior Manager, Community.
  • Set mass creator strategy across TikTok Shop, affiliate channels, and other platforms, including recruitment, activation, retention, commission and incentive design, creator NPS, and creator-to-creator recruitment.
  • Build the progression from mass creator to affiliate across channels and into deeper partnerships.
  • Ensure creator content is used across paid whitelisting, user-generated content, affiliate, and brand organic channels.
  • Own the full influencer pipeline, from sourcing and initial outreach through negotiation, activation, and renewal.
  • Own performance partnerships through Influencer Partnerships.
  • For brand-led work, including large-scale influencers and brand moments, build shortlists, run outreach and negotiation, and manage engagement against brand strategy and talking points.
  • Run creator experiences for Growth and Brand through Community Engagement, including Discord, courses, coaching, webinars, dinners, events, creator trips, and seeding tiers.
  • Partner with each brand's Growth Marketing Lead and Influencer and Organic Social Lead, translating creator direction and briefs into creator targets and execution.
  • Work with each brand's marketing team on influencer strategy, maintaining a dotted line to each brand's CMO and close partnership with each Brand Influencer Marketing Manager.
  • Incorporate strategy and input from cross-functional partners, including Creative Strategists, the growth creative production team, and brand influencer teams.
  • Give brand Social Media Managers access to the network for organic creator work and reposting.
  • Own the Growth community budget for mass creators, performance partnerships, and engagement programming; commissions sit in Growth.
  • Coordinate funding splits for brand-funded large-scale influencers, brand moments, premium tiers, and shared experiences such as creator trips.
  • Own brand safety review with input from brand teams and route larger deals for Brand approval.
  • Conduct monthly Brand Creator Planning with each brand covering strategy, priority moments, talking points, and budget.
  • Conduct weekly Community Operating Meetings covering the pipeline, outreach funnel, active deals, delivered content, engagement programming, and what to scale or stop.
  • Conduct monthly Cross-Portfolio Reviews with Influencer Marketing Managers covering top creators and content, conflicts, budget, rights, and brand safety.
  • Conduct quarterly Strategy Reviews with leadership to assess whether the model is working and determine team and budget needs.

About the Company

Mammoth Brands

Multi-brand CPG platform for personal care

Mammoth Brands develops, acquires, and operates multiple personal care and household brands. Its portfolio includes Harry’s (shaving), Flamingo (women’s care), Lume (deodorant), Mando (men’s deodorant), and Coterie (premium baby care), and it runs an integrated platform for product development, manufacturing, marketing, distribution, and sales through both direct-to-consumer and retail. An in-house arm, Mammoth Labs, supports incubation and acquisitions to grow the brand lineup. The company differentiates itself through a diversified brand lineup, control of the end-to-end value chain, and an active acquisition strategy, with a goal to build a broad omnichannel consumer goods platform that reaches more customers online and in stores.

Company size
201-500
Company stage
Growth Equity (Venture Capital)
Total funding
$769.6M
Headquarters
New York City, New York
Founded
2012

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