GTM Engineer - Growth & PLG

About lemlist

lemlist is the AI-powered sales engagement platform helping sales teams build pipeline smarter, not harder.

Bootstrapped from day one, we’ve grown from 0 to $50M+ ARR in 8 years without raising a single dollar. Today, 40,000+ sales teams use lemlist to book more meetings and close more deals.

We’re building the next generation of outbound: AI-first, multi-channel, highly personalized, and deeply integrated into the way modern sales teams work.

And we’re just getting started.

lemlist is hiring a GTM Engineer, Growth & PLG to run outbound like a paid channel: relevant at scale, fast tests, ruthless on what works.

We sell outbound software, so our own outbound has to be the best in the market. Today one GTM Engineer runs it for the whole company, and outbound went from 11% to 40% of the MRR we sign each month in a year. We start with the US, our biggest market, where we've barely scratched the surface. Then we test every other market we sell in.

So we're building a duo. Hugo, our GTM Engineer on Sales-led & BDR, owns outbound for the sales team and the engine it runs on: the living TAM, signals and scoring.
You'll be the other half and push the engine further every week.
You own growth-led outbound and PLG: you launch campaigns across the whole market, test angles nobody tried, run the sending infra, and bring what wins back into the system.

And you'll show how you do it, in public. The bar is the best outbound operators out there, the ones who publish their plays every week.

About us: bootstrapped from day one, 0 to $50M+ ARR in 8 years without raising a single dollar, 40,000+ sales teams. You'll report to Erwan (VP Growth) and work every day with Hugo (GTM Engineer, Sales-led & BDR), plus our launches, the GTM Club and the sales team.

What your impact will look like

Within 3 months, you'll have:

• Taken over growth outbound end to end, starting with the US, and shipped a V1 strategy: segments, offers, angles, ramp-up plan

• Built a sending infra that grows with deliverability first, with inbox placement you test every week

• Launched at least 3 new campaigns every week, all synced to our TAM and CRM

• Set up our reach-out rules in lemlist with Hugo, so no lead gets contacted too often by us

• Published your first 6 "how lemlist uses lemlist" breakdowns

Within 12 months, you'll have:

• Scaled our sending without hurting deliverability or reply rates

• Covered our whole US self-serve TAM (every account touched at least once a year) and started testing our other markets

• Turned outbound into a trial machine: 10+ trials a day, tracked from first email to first payment

• Measured outbound's influence on pipeline: accounts you touched that convert through another channel, against a control group

• Graduated at least 5 plays into Hugo's evergreen system

• Made "how lemlist uses lemlist" a weekly series, with real campaigns and real numbers

What you'll do concretely

Run outbound like ads

• Think in reach, frequency and creative fatigue, like a media buyer

• Cover the market, US first, then the rest of the world: founders, small teams and the ICs inside big companies

• Watch our small customers (under 5 seats): spot the ones who start hiring, and bring the others into the GTM Club

• Run the same growth playbook for Claap, our second product, with Clément who owns Claap outbound

• Price every test before you launch it, then kill it or scale it

Own the infra

• Domains, mailboxes, warm-up, rotation, inbox placement: you build it and you keep it healthy

• Plan capacity ahead of each launch, so we never slow down because the infra can't follow

• Keep your infra separate from our sales identities, their deliverability comes first

Write copy people answer

• Creative scenarios: why this campaign, why now, after which event

• Precise copy: hit the exact pain of the exact persona, in their words, pulled from sales calls and prospect replies

• Industrialize it with AI, then read samples yourself. AI drafts, you decide

Feed the engine

• Pull from Hugo's TAM, enrich it, and push every result back into it

• Replies to your campaigns flow into the conversation-to-meeting system Hugo owns: an AI agent handles some of them, the rest go to the right sales rep

• Document every winning play so it can run without you

Launch our products to the market

• Every launch (MCP, Dialer, Lead Finder, what comes next) gets an outbound play to prospects

• Sell lemlist with lemlist: everything runs in lemlist and through our MCP, and you send product feedback when something blocks you

Show how lemlist uses lemlist

• Turn your real campaigns into posts, breakdowns, GTM Club sessions and webinars

• Show real numbers and real lists, mistakes included

• Share the stage with Hugo: you cover growth and PLG, he covers sales-led and BDR

About you

Location: Paris HQ or remote in Europe, with a good overlap on US hours.

• Deliverability expert: you've run sending infra at scale and kept emails in the inbox. You can walk us through your setup

• Copy that lands: you can show campaigns that booked meetings or drove signups, and explain why they worked

• AI-native: you build lists, copy and campaigns with Claude, agents or Clay, and they run in production today

• Fast and system-minded: you ship a campaign in hours, and you know a test only counts once it runs in a system without you

• Data-driven: you track from first email to first payment, and you know when a number is lying

• Content builder: you can turn a real campaign into a post or a breakdown people actually read, and you want to do it every week. You don't need an audience, you need the appetite

• Fluent in English

Bonus points

• Native English, for the content part

• You already share your work publicly and have an audience that follows it

• You've run outbound for a PLG product, where the goal was a trial, not a meeting

• You've worked in a cold email agency at scale

Not for you if…

• You think more emails fix a bad message

• You need a brief before you launch anything

• You buy lists and blast them without reading a sample

• You build your own little system on the side instead of feeding the shared one

• You want to run campaigns but not talk about them

Interview process

• Interview with Erwan (VP Growth)

• 48-hour use case, debrief with Hugo (GTM Engineer, Sales-led & BDR) and Erwan (VP Growth)

• Fit check with Domitille (CMO) and Victor (GTM Club)

• Interview with Charles (CEO)

• Reference check

• Offer