Senior Content Strategist

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If you need assistance or a reasonable accommodation to complete your application, we're here to help. Please reach out to us at [email protected] and let us know how we can support you. You do not need to share personal details or disclose the nature of your request.  You can expect a response from a team member within 24 hours during the regular work week and on the next operating day during the weekend or holidays.

Why Bixal?

Bixal is a consulting company headquartered in Fairfax, VA, working alongside governments and organizations to help them deliver better services and experiences to the communities they serve. Using evidence-based knowledge and technology, Bixal empowers clients to deliver on their missions more effectively by fostering a culture of learning and continuous improvement.

Our values:

• People-First: Emphasizing the importance of people in all aspects of work.

• Collaboration and Transparency: Valuing teamwork and open communication.

• Growth Mindset: Encouraging innovation and continuous improvement.

• Creating Lasting Impact: Focusing on meaningful outcomes and positive change.

About the role:

Bixal is seeking a Senior Content Strategist for a project that supports the development, operation, and continuous improvement of a federal health agency’s open data platform. The platform hosts more than 170 public data products — datasets, interactive tools, and dashboards — contributed by offices across the agency and used by hundreds of thousands of people each month, from first-time visitors to seasoned analysts and data experts. The program’s mission is to make the agency’s public data easy to discover, access, and use, and to consolidate a fragmented data web presence into a single, coherent destination that meets federal accessibility, security, and data governance standards.

The Senior Content Strategist owns the platform’s content strategy, taxonomy, and editorial governance. This is a senior, largely autonomous Key Personnel role responsible for setting content guidelines and standards, planning and evolving the site’s taxonomy and information architecture, and leading the content side of migrating and consolidating other agency data websites onto the platform — while advising Government stakeholders, data owners, and design, research, and development teams on how to make complex data understandable for every type of user.

This is a full-time position contingent on contract award by our client, with a defined performance period of one base period and four optional years. This role offers you a unique opportunity to make a meaningful impact on a project that aligns with Bixal’s mission of delivering innovative, human-centered solutions. While the role has a fixed duration, we are committed to transparency and collaboration, keeping you informed about contract updates and new opportunities. At Bixal, we support your professional journey, ensuring your experience reflects our inclusive, purpose-driven culture and prepares you for future success.

Location:

This role can work remotely from anywhere in the USA, with occasional travel to the clients headquarters in Baltimore, MD. You must be legally authorized to work in the US. Bixal does not provide visa sponsorship.

Compensation:

The salary range for this role is $100,000 – $110,000. In the spirit of transparency, most offers tend to land near the midpoint of the range. We make compensation decisions thoughtfully, considering your experience, the skills you bring, and our commitment to internal equity. Fairness and transparency are core to how we operate.

Responsibilities:

• Own the platform’s content strategy, aligning it with program objectives, quarterly OKRs, and the product roadmap.

• Develop and maintain content guidelines, style standards, and editorial workflows that keep content consistent across multiple contributing agency offices.

• Lead a cohesive data and content governance approach, including standard guides, guided authoring steps, and role-based publishing workflows in Drupal.

• Maintain and evolve the site structure, taxonomy, and metadata so users can quickly find the data they need, including consistent naming conventions across data products.

• Partner with developers and web analytics staff to improve search relevance and findability, using data from tools such as Adobe Analytics and Google Search Console.

• Apply open data metadata standards (e.g., DCAT-US) to dataset pages and supporting content.

• Plan and lead content migration from other agency data websites onto the platform, including content inventories, audits, content mapping, and redirect planning.

• Contribute the content, taxonomy, and information architecture approach to the program’s data website consolidation strategy, and guide its execution once approved.

• Ensure every new data page launches with complete supporting documentation, including plain-language descriptions, methodology documents, and data dictionaries.

• Coach data owners across the agency on content standards and review their submissions before public release, supporting at least 10 new data product releases per year.

• Contribute to help desk FAQs, user guides, release notes, and other user-facing communications.

• Use user research, help desk trends, and analytics to identify content gaps and translate findings into user stories with clear acceptance criteria.

• Participate in sprint ceremonies, Program Increment planning, demos, and retrospectives, and keep content standards current in Confluence.

• Ensure all content meets Section 508 and WCAG 2.1 AA requirements and maintain human oversight of any AI-assisted content.

• Other relevant duties as assigned and qualified/trained to perform

Qualifications:

• BA in Communications, English, Information Science, Library Science, Journalism, or a related field.

• At least 10 years of experience in content strategy.

• At least 5 years of experience creating content guidelines and taxonomy planning for public-facing data websites.

• Experience with federal content migration projects.

• Experience working in agile delivery teams, using tools such as Jira and Confluence.

• Strong plain-language writing and editing skills for audiences with very different levels of data fluency.

• Working knowledge of accessibility standards (Section 508/WCAG 2.1 AA) for web content and documents.

• This position requires the ability to obtain and maintain a favorable Public Trust determination in support of a federal government contract.

Nice to Have Skills and Experience:

• Experience with federal health programs or health data.

• Experience consolidating multiple websites into a single platform.

• Familiarity with open data metadata standards such as DCAT-US 1.1, and with data dictionaries and methodology documentation.

• Experience authoring and governing content in Drupal.

• Familiarity with the U.S. Web Design System, agency design systems, and the Digital Services Playbook.

• Experience working alongside user researchers, including on studies subject to the Paperwork Reduction Act.

• Master's degree in a related field.

How We Support Our Team:

• Flex hours

• 401K with matching incentive

• Parental Leave

• Medical/dental/vision benefits

• Flex Spending Account

• Company provided short-term disability and life insurance

• Commuter benefits

• Paid Time Off (PTO)

• 11 Paid holidays

Our company is committed to providing equal employment opportunities for all individuals and complies with all applicable federal, state, and local anti-discrimination laws. Employment decisions are based on merit, qualifications, and business needs.