Retrofête

Art Director

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeNew York, NY, USA$140k - $170kIn-person

About the Job

Requirements

At least 10 years of experience in art direction within fashion or luxury brands.
A strong portfolio demonstrating expertise in photoshoots, campaigns, and brand storytelling.
Experience managing photographers, retouchers, and post-production teams, either in-house or freelance.
A strong understanding of emerging artificial intelligence tools within creative workflows.
A deep understanding of fashion imagery, lighting, composition, and post-production workflows.
A proven ability to lead creative projects from concept through final delivery.

Responsibilities

Lead development of seasonal creative direction in partnership with the Creative Director, including ownership of a clear seasonal creative calendar.
Define and evolve the brand’s visual language across campaigns, editorials, and key brand moments.
Ensure imagery reflects a cohesive, elevated, and distinctive brand identity.
Oversee retouching, color correction, image selection, and final asset delivery.
Maintain and elevate the brand’s visual identity across all outputs.
Stay current with cultural, fashion, and visual trends to keep the brands fresh and aspirational.
Balance innovation with brand heritage and commercial objectives.
Ensure branded content maintains a luxury sensibility while remaining culturally relevant.
Conceptualize, plan, and direct photoshoots for campaigns, eCommerce, lookbooks, and special projects.
Work with Production on budgets, casting, styling direction, set design, locations, and shoot execution.
Lead on-set creative direction to ensure alignment with brand vision and creative standards.
Lead and manage the Graphic Design function across all brand channels.
Oversee the development and execution of marketing, digital, social media, email, packaging, retail, event, and brand collateral.
Ensure brand standards are consistent across consumer touchpoints.
Partner with marketing and eCommerce teams to translate campaign concepts into customer-facing creative.
Establish design standards, creative processes, and approval workflows to ensure quality, consistency, and efficiency.
Review and approve graphic design assets before release.
Drive the evolution of the brand’s visual identity while maintaining consistency across channels.
Directly manage and mentor the in-house Photographer, Photo Editor, and Graphic Design team.
Establish creative direction and performance expectations across creative functions, including shot lists and post-production standards.
Build efficient workflows between creative, marketing, eCommerce, merchandising, and production teams.
Collaborate with Styling, Merchandising, and Marketing teams to align creative with product and business priorities.
Ensure creative work supports brand-building and commercial objectives.
Use artificial intelligence tools for concept development, mood boarding, and early-stage visual exploration.
Identify opportunities to improve efficiency in post-production, image selection, and content iteration through AI-enabled workflows.
Evaluate and implement emerging creative technologies that support brand objectives.
Assess where AI enhances or detracts from brand authenticity and ensure outputs remain elevated and human-led.

Desired Qualifications

Experience with startup contemporary brands or working within a founder-led brand is a plus.

Art Director

Retrofête · New York, United States · Full-time · Posted 2026-09-30

Salary: USD 140,000–170,000

Workplace: on_site

Department: Art/Design

Description

The Art Director is responsible for shaping and executing the visual world of the brand across photography, campaigns, graphic design, and branded content. This role works closely with the Creative Director to drive the seasonal creative vision and ensures its execution across campaigns, lookbooks, and storytelling moments for the Retrofête and Seroya brands.

Responsibilities:

Creative Vision & Brand Storytelling

Lead the development of seasonal creative direction in partnership with the Creative Director, including ownership of a clear seasonal creative calendar.
Define and evolve the brand’s visual language across campaigns, editorials, and key brand moments.
Ensure all imagery reflects a cohesive, elevated, and distinctive brand identity.
Oversee retouching, color correction, image selection, and final asset delivery.
Maintain and elevate the brand’s visual identity across all outputs.
Stay ahead of cultural, fashion, and visual trends to keep our brands fresh and aspirational.
Balance innovation with brand heritage and commercial objectives.
Ensure all branded content maintains a luxury sensibility while remaining culturally relevant.

Photoshoot Direction & Production

Concept, plan and direct all photoshoots (campaign, eCommerce, lookbook, and special projects).
Work with Production to ensurebudget, casting, styling direction, set design, locations, and overall shoot execution are executed correctly.
Lead on-set creative direction, ensuring alignment with brand vision and creative standards.

Graphic Design & Brand Creative

Lead and manage the Graphic Design function across all brand channels.
Oversee the development and execution of marketing, digital, social media, email, packaging, retail, event, and brand collateral.
Ensure consistency of brand standards across all consumer touchpoints
Partner closely with marketing and eCommerce teams to translate campaign concepts into compelling customer-facing creative.
Establish design standards, creative processes, and approval workflows to ensure quality, consistency, and efficiency.
Review and approve all graphic design assets prior to release.
Drive continual evolution of the brand’s visual identity while maintaining consistency across channels.

Team Leadership & Cross-Functional Collaboration

Directly manage and mentor the in-house Photographer, Photo Editor, and Graphic Design team.
Establish clear creative direction and performance expectations across all creative functions, including shot lists, and post-production standards.
Build efficient workflows between creative, marketing, eCommerce, merchandising, and production teams.
Collaborate closely with Styling, Merchandising, and Marketing teams to align creative with product and business priorities.
Ensure all creative work supports both brand-building and commercial objectives.

Creative Innovation

Leverage AI tools to support concept development, mood boarding, and early-stage visual exploration.
Identify opportunities to enhance efficiency in post-production, image selection, and content iteration through AI-enabled workflows.
Evaluate and implement emerging creative technologies that support brand objectives.
Maintain a strong point of view on where AI enhances vs. detracts from brand authenticity, ensuring all outputs remain elevated and human led.

Requirements

Qualifications:

10+ years of experience in art direction within fashion or luxury brands, startup contemporary brands or working within a founder-led brand a plus.
Strong portfolio demonstrating expertise in photoshoots, campaigns, and brand storytelling.
Experience managing photographers, retouchers, and post-production teams (in-house or freelance).
Strong understanding of emerging AI tools within creative workflows.
Deep understanding of fashion imagery, lighting, composition, and post-production workflows.
Proven ability to lead creative projects from concept through final delivery.
Exceptional eye for detail, color, and visual storytelling.

Benefits

Salary Range: $140,000 - $170,000
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k, IRA)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)

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About the Company

Retrofête

Company size: Not listed
Company stage: Not listed
Total funding: Not listed
Headquarters: Not listed
Founded: Not listed

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