HCP Marketing Lead - Dermatology

Make your mark for patients

HCP Marketing Lead – Dermatology

About this role:

The Marketing Lead will hold responsibility for developing and implementing comprehensive marketing executional plans to enhance brand awareness, drive customer engagement, and increase sales.  This role requires a blend of strategic thinking, creativity, and analytical skills. The Marketing Lead will create and implement tactical plans for products in Hidradenitis Suppurativa (HS) within the Dermatology marketplace focusing on Dermatologists, Nurse Practitioners, Physician Assistants, and the total office that supports patients’ needs for biologic medications. This position will operate in a highly cross-functional environment and will partner closely with HCP Marketing, Sales Leadership, Medical Affairs, Learning & Development, Patient Marketing and Ecosystem partners. This position is a hybrid/remote role.

What you’ll do:

• Serve as key contributor to the strategic brand planning & cross functional tactical plan development process including but not limited to evolving plans to align with market dynamics, providing insights, ensuring seamless execution of plans, providing input into media planning, evaluating personal and non-personal channels (channel strategy evaluation) to effectively reach HCP target, KPIs definitions.
• Partner in the development and continued evolution of the core value proposition for products in HS within the Dermatology marketplace, inclusive of clinical data, relevant services, and access considerations to drive clear ownership of the ideal patient.
• Proactively identify new opportunities and innovative approaches to enhance market share penetration within target markets.
• Provide input to, and utilize findings from, market research studies dedicated to understanding needs of healthcare providers, turning customer insights into actionable programs that have a beneficial impact on the growth of the business.
• Champion the clinical perspective in Dermatology; ensure promotional materials deliver consistent clinical messages.
• Partner closely with Dermatology Psoriasis team to ensure synergies and efficiencies in promotional messaging & executional efforts.
• Partner closely with the Dermatology Thought Leadership team to ensure all peer-to-peer efforts are consistent with brand strategy, positioning, and messaging and furthering our deep entrenchment and commitment to the dermatology community.
• Partner closely with the Training & Field Force Organizations to shape executional strategies/initiatives to help ensure successful pull through of marketing strategies.
• Navigate and partner within the UCB operational matrix to ensure strategic alignment and tactical efficiency across Global and US functional teams.
• Create and execute innovative new resources and key marketing activities to implement brand strategy and communicate the product value to healthcare professionals and patients.
• Develop and refine promotional resources (both personal and non-personal) and messaging to be used by the Dermatology Field Sales Team and across all surround sound efforts to amplify product share of voice, partnering with internal stakeholders (e.g. patient services, market access, external engagements, etc.).
• Manage materials, projects, and resources through the internal review committee process.
• Help manage brand agency partners to develop promotional materials, and champion materials through the review/approval process and ensuring all initiatives are on-strategy.
• Help manage the overall product budget for marketing efforts and collaborate with cross functional colleagues to ensure all efforts are always within budget guidance and on-strategy.
• Track activities, inventory, and spend to ensure project timelines and expenses are kept on scope and budget.
• Overnight travel (approximately 25-30%) required including weekends as needed.

Interested? For this position you’ll need the following education, experience and skills:

Minimum Qualifications:

• Bachelor’s degree required.
• 5+ years of progressive pharmaceutical marketing or marketing industry experience

Preferred Qualifications:

• Advanced degree preferred (MBA, PhD, PharmD, or equivalent)
• 2+ years pharmaceutical or medical device sales experience
• Dermatology/Biologic Experience
• Launch Experience
• Strong interdependent partnerships, collaboration, influence & negotiation skills.
• Proven ability to lead and work effectively across multiple functions, stakeholders, and partners.
• Demonstrated evidence of proactively identifying issues and opportunities, making appropriate recommendations, and/or taking appropriate action, and gaining stakeholder alignment to execute/get things done.
• Strong project management skills and demonstrated ability to prioritize and successfully execute complex initiatives.
• Demonstrated thorough understanding of Pharmaceutical Regulations, and Compliance Guidelines to ensure the compliant pull through of all brand planning & initiatives.

• Ability to deliver presentations to groups of all sizes.
• Excellent written and verbal communication skills.

This positions reasonably anticipated base salary range is $148,000 to $195,000 per year. The actual salary offered will take into account internal equity and may also vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience, among other factors.

Are you ready to ‘go beyond’ to create value and make your mark for patients? If this sounds like you, then we would love to hear from you! 

About us 
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are over 9.000 people in all four corners of the globe, inspired by patients and driven by science. 

Why work with us? 
At UCB, we don’t just complete tasks, we create value. We aren’t afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work. We ‘go beyond’ to create value for our patients, and always with a human focus, whether that’s on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential. 

At UCB, we’ve embraced a hybrid-first approach to work, bringing teams together in local hubs to foster collaborative curiosity. Unless explicitly stated in the description or precluded by the nature of the position, roles are hybrid with 40% of your time spent in the office.

UCB is an equal opportunity employer. All employment decisions will be made without regard to any characteristic protected by applicable federal, state, or local law. UCB invites you to voluntarily self-identify during the application process. Provision of self-identification information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your application for employment, your employment with UCB, or otherwise subject you to any adverse treatment. Any information you provide will be considered confidential and will be kept separate from your application and/or personnel file and will only be used in accordance with applicable laws, orders, and regulations.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on [email protected] for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.