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Full-Time

E-Commerce Analytics Manager

Confirmed live in the last 24 hours

Open Farm Pet

Open Farm Pet

51-200 employees

Offers premium, ethically sourced pet food

Food & Agriculture
Consumer Goods

Senior, Expert

Toronto, ON, Canada

Category
General Marketing
Growth & Marketing
Required Skills
SQL
Tableau
Marketing
Looker
Data Analysis
Requirements
  • 5 years of experience in a highly technical role working on core business metrics.
  • SQL proficiency, comfortable both editing and at times writing new functions.
  • Looker or Tableau experience is preferred, or fluency with other visualization tools.
  • Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations.
  • Experience leading projects that require gathering your own cross-functional buy in and presenting to senior stakeholders.
  • Experience in marketing-specific data is preferred, along with familiarity with advertising channels and concepts (attribution, LTV, CAC, ROI, payback periods).
Responsibilities
  • Own overall e-commerce analytics & reporting, from upper funnel acquisition through retention and merchandising.
  • Deliver insights and recommendations to help leadership and cross-functional stakeholders better understand customer behaviour on-site, product merchandising, retention rates and overall business performance.
  • Directly support our web team with all aspects of product analytics including strategic leadership, hypothesis generation, test planning and design, measurement and reporting, and full deep-dive analysis.
  • Contribute to revenue growth and margin improvement by generating actionable insights by synthesizing data and communicate effectively to stakeholders.
  • You will be “in the weeds,” building/analyzing models, proving and disproving hypotheses, and making recommendations on operational and strategic initiatives.
  • Deliver and automate daily, weekly, and monthly reporting; design and build visually engaging and informative dashboards.
  • Present and share analyses and findings to stakeholders; 'telling the story' and identifying drivers and opportunities of business performance.
  • Partner with cross-functional teams and business stakeholders on key initiatives, programs, resource planning, and special projects related to strategy.
  • Conduct insightful, ad hoc analyses to investigate ongoing or one-time issues.
  • Participate in thought leadership around defining, growing, and leading BI next generation best practices and scale. Specifically, come with a point of view on data, tools, process governance, experimentation tool development, etc.

Open Farm offers premium pet food and treats that prioritize ethical sourcing and sustainability, ensuring the well-being of pets through high-quality ingredients. Working at Open Farm allows employees to contribute to a healthier planet and happier pets while being part of a culture that values animal welfare and environmental responsibility. As a leader in the ethical pet food industry, Open Farm fosters a nurturing work environment for those who are passionate about making a significant, positive impact on pet health and sustainability.

Company Stage

Private

Total Funding

$65M

Headquarters

Toronto, Canada

Founded

2014

Growth & Insights
Headcount

6 month growth

24%

1 year growth

27%

2 year growth

65%
Simplify Jobs

Simplify's Take

What believers are saying

  • Open Farm's recent $65M+ funding round led by General Atlantic provides significant capital for expansion and innovation.
  • The appointment of experienced executives like Mona Kennedy as CFO and Mark Sapir as CMO strengthens the leadership team, positioning the company for strategic growth.
  • Winning a sustainability award at the Global Pet Expo enhances the brand's reputation and appeal among environmentally conscious consumers.

What critics are saying

  • The niche focus on sustainability may limit market appeal to a broader audience who prioritize cost over eco-friendliness.
  • Rapid expansion fueled by significant funding could lead to operational challenges and potential dilution of brand values.

What makes Open Farm Pet unique

  • Open Farm's commitment to sustainability, highlighted by their carbon emission transparency project and partnership with Terracycle, sets them apart in the pet food industry.
  • Their innovative product offerings, such as the Goodbowl and Pure & Purposeful Supplements, demonstrate a focus on health and wellness that appeals to eco-conscious pet owners.
  • The launch of an online carbon footprint tool provides a unique value proposition, allowing consumers to make informed choices based on environmental impact.