Senior Product Marketing Manager - Smb

Overview

AI can give a small or medium-sized business (SMB) the capabilities of a much larger one. For millions of SMBs, it's expanding what employees can do and creating new opportunities for the business. But SMB leaders have real questions about how to use AI to grow their business while ensuring they are generating value.

For more than 50 years, Microsoft has built the tools companies of every size use to start, run, and grow their businesses, and has studied how technology is changing work itself. Today we are partnering with SMB customers as they redesign work and business around AI.

In this role as the Senior Product Marketing Manager, you'll have a rare chance to shape how the SMB market understands AI. That means developing the positioning, messaging, and content strategy for SMB, and carrying the story from executive keynotes and original research to launches, web pages, and customer conversations.

You'll join Copilot Marketing and work in close partnership with senior executives, SMB product marketers, fellow writers and editors, and the engineers and product leaders building Copilot.

We're looking for a world-class writer and communicator with genuine depth in business, technology, and the SMB market. You know how SMBs run, buy, and grow, and you can explain how AI is creating both challenges and opportunities for businesses of this size.

Responsibilities

• Define Microsoft's positioning for SMB: what sets our approach apart, how SMBs should get started and grow with AI, and where our products are headed.
• Partner closely with inbound product marketing so the SMB narrative reflects and furthers our business priorities and product strategy.
• Develop and refine the messaging framework for SMB, translating what Copilot and agents can do into plain language that helps owners decide where to start and what AI is worth to their business.
• Drive category development in AI for SMBs, establishing Microsoft as the leading voice and shaping what owners should expect from AI built for companies their size.
• Write and edit thought leadership for Microsoft's senior leaders on how SMBs put AI to work, including keynotes, newsletters, and blogs, in partnership with executive communications.
• Shape original research on how SMBs are adopting AI and what it lets them do that they couldn't before, drawing on evidence from customers, usage data, and research partners.
• Own the content strategy and editorial calendar for SMB, deciding what we publish, where, and when across blogs, web, research, social, and events, and finding the customer stories that bring it to life.
• Create go-to-market and sales enablement content, from launch narratives for flagship moments such as Microsoft Ignite to talk tracks and briefing documents that help field and partner teams lead credible conversations with SMB customers about value and cost.
• Lead analyst engagement for SMB with our analyst relations team: brief industry analysts, prepare spokespeople, and track how analysts, media, and competitors frame AI for SMBs to find the angles others miss.
• Embody our Culture  &  Values    

Qualifications

Required/minimum qualifications

• Master's Degree in Journalism, Communications, Marketing, Business, Computer Science, or a related field AND 3+ years of experience in business or journalism OR Bachelor's Degree in Journalism, Communications, Marketing, Business, Computer Science, or a related field AND 5+ years of experience in business or journalism OR equivalent experience.
• 3+ years of professional writing experience as a journalist or editor, or as an in-house writer at a technology company or large enterprise, with a portfolio of published work.
• Background in the SMB market through substantial coursework or professional experience covering, working in, or marketing to these businesses.
• Experience reporting on or writing about SMBs, entrepreneurship, or technology, with published work that makes those topics accessible to a broad audience.
• Experience writing for or with senior executives, including speeches, bylines, or newsletters.
• Product marketing experience with SMB customers in software or cloud, including positioning, messaging, go-to-market, competitive analysis, or analyst relations.
• Working knowledge of how SMBs buy and adopt technology, including through partners and online channels.
• Comfort with quantitative analysis, from reading usage and adoption data to testing the assumptions behind a value estimate.
• Experience working across product, engineering, sales, and partner teams in a matrixed organization.

Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

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Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.