Demand Signals Specialist
Okta
Demand Signals Specialist
Okta
Secures digital identities for people and software
Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
The Global Demand Center is building a signal-led demand engine — one that uses account, audience, behavioral, intent, and market signals to identify where we should focus and how we should activate. The GrowthX team, within the Global Demand Center, is taking the lead on this initiative and looking for a new Demand Signals Specialist.
The Demand Signals Specialist will help turn signal-led strategy into accurate, actionable audiences that can be used across campaigns, field marketing, journey architecture, marketing automation, and activation channels.
This role is focused on audience build, enrichment, segmentation, QA, and activation readiness. They will work across teams to understand unique intent and fit signals to create impactful audiences for GrowthX programs. The ideal candidate is early in their career but technically curious, detail-oriented, comfortable working across modern GTM platforms, and excited to help build the audience foundation for a more dynamic demand model.
Build account, contact, and buying-group audiences based on direction from GrowthX strategy leads, campaign teams, field marketing, and journey teams.
Use tools such as Clay and Common Room to support audience creation, enrichment, segmentation, contact discovery, buying-group identification, and account research.
Apply required filters, exclusions, segmentation logic, region/segment views, product focus, persona criteria, suppression rules, and activation requirements.
Support both planned campaign audiences and signal-triggered growth motions.
Package audience outputs for use by campaign managers, field marketing, journey architecture, marketing automation, digital activation, and xDR teams.
Communicate audience size, coverage, regional breakdowns, segment views, exclusions, data gaps, intent, and activation readiness.
Help ensure audiences are structured in a way that can be used downstream in systems such as Salesforce, Marketo, 6sense, and other campaign or activation platforms.
Review audience builds for accuracy, duplication, completeness, field quality, enrichment quality, persona/title fit, suppression logic, region/segment accuracy, and alignment to stated criteria.
Flag issues, gaps, or unexpected findings to GrowthX strategy leads and stakeholders.
Recommend adjustments when audience size, coverage, quality, or data availability may limit activation.
Document audience logic and QA findings so teams understand what was included, excluded, and why.
Work closely with GrowthX leaders, campaign managers, field marketing, journey architecture, marketing automation, and activation teams to support audience needs.
Clarify build requirements, timelines, audience logic, data sources, and handoff expectations.
Support a more consistent audience operating model across Okta or Auth0 platform priorities.
1–3+ years of experience in marketing operations, growth operations, campaign operations, audience operations, demand generation, sales operations, data operations, or a related field.
Strong attention to detail and comfort working with structured data, lists, filters, segmentation logic, and QA processes.
Experience or strong familiarity with B2B marketing and sales systems such as Salesforce, Marketo, 6sense, Clay, Common Room, or comparable GTM platforms.
Comfort working with account and contact data, including enrichment, deduplication, segmentation, exclusions, and audience handoffs.
Ability to communicate audience size, coverage, data gaps, and QA findings clearly to stakeholders.
Strong organizational skills and ability to manage multiple audience requests, timelines, and handoffs.
Curiosity about AI, signal-led demand generation, data enrichment, and modern GTM technology.
Ability to work cross-functionally with campaign, field, journey, marketing automation, and growth teams.
Experience building or supporting B2B account/contact audiences.
Experience with Clay, Common Room, Salesforce, Marketo, 6sense, or similar platforms.
Basic understanding of B2B buyer personas, buying groups, account segmentation, lifecycle stages, and campaign activation needs.
Experience using formulas, logic, filters, or workflow tools to organize and manipulate data.
Experience in B2B SaaS, cybersecurity, identity, developer platforms, or enterprise technology.
#LI - Hybrid
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Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.
Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.
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The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between: 80000 - 110000 USD
The annual base salary range for this position for candidates located in Canada is between: 69000 - 94600 CAD
Okta builds cloud identity software that controls how employees, customers, and automated systems access applications and company resources. Its single sign-on product lets people use one login across their work tools, while passwordless sign-in and additional identity checks protect accounts from stolen credentials. Administrators use its directory, access policies, and lifecycle tools to grant permissions when someone joins an organization and remove them when they leave. Organizations pay subscriptions based on the products they use and the identities they manage, with support included. Okta was founded in 2009 and is headquartered in San Francisco, California, United States.
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